Powered by Search

Demand generation and SEO agency built for B2B SaaS scale-ups

4.8 (Editor review)
Founded
2009
Team size
11-50
Headquarters
Toronto, Canada
Avg. cost
$10,000–$30,000/mo

Overview

About

Powered by Search is a Toronto-based agency specializing in SEO, paid, GEO, and demand generation for B2B SaaS and tech companies. Founded in 2009 by Dev Basu, the team runs integrated programs that connect organic search, paid acquisition, HubSpot ops, and ABM. Clients like Elastic, SentinelOne, and Varonis anchor their enterprise SaaS credibility.

Powered by Search is a Toronto-based agency specializing in SEO, paid, GEO, and demand generation for B2B SaaS and tech companies. Founded in 2009 by Dev Basu, the team runs integrated programs that connect organic search, paid acquisition, HubSpot ops, and ABM. Clients like Elastic, SentinelOne, and Varonis anchor their enterprise SaaS credibility.

What they do

Services

  • AI & LLM Search Visibility (GEO)
  • Search Engine Optimization (SEO)
  • Paid Advertising (PPC)
  • Digital PR & Link Building
  • Account Based Marketing (ABM)
  • Content Publishing & Marketing
  • Demand Generation
  • HubSpot MoPS & RevOps
  • SaaS Web Design & Development

Specializations

Industries served

SaaS B2B tech

Ideal client

Who they help

Best for mid-market and enterprise B2B SaaS marketing leaders who need an experienced partner to run multi-channel acquisition and demand gen. Not the right pick for pre-product startups or non-tech industries.

Good fit for

Mid-market Enterprise B2B

Pros & cons

Pros

  • Deep bench across SEO, PPC, ABM, GEO, and HubSpot RevOps
  • Enterprise SaaS client roster including Elastic, SentinelOne, and Varonis
  • Early investment in AI and LLM search visibility as a dedicated service line
  • Content and demand gen integration rather than siloed channel execution

Cons

  • Enterprise-oriented pricing can be heavy for seed-stage startups
  • SaaS and B2B tech focus leaves limited DTC or ecommerce experience
  • Breadth of services can require tight scoping to avoid dilution

Pricing

Pricing modelMonthly retainer
Minimum engagement$10,000
Average cost of services$10,000–$30,000/mo
Price bracket$$$

Notable clients

Elastic SentinelOne Varonis Fortra Basecamp

Common questions

FAQ

  • What services does Powered by Search offer?

    Powered by Search offers AI & LLM Search Visibility (GEO), Search Engine Optimization (SEO), Paid Advertising (PPC), Digital PR & Link Building, Account Based Marketing (ABM), Content Publishing & Marketing, and more.

  • Where is Powered by Search based?

    Powered by Search is headquartered in Toronto, Canada and works with clients remotely worldwide.

  • How much does Powered by Search cost?

    Powered by Search operates on a monthly retainer model, a minimum engagement of $10,000, typical costs of $10,000–$30,000/mo.

  • Who is Powered by Search best for?

    Best for mid-market and enterprise B2B SaaS marketing leaders who need an experienced partner to run multi-channel acquisition and demand gen. Not the right pick for pre-product startups or non-tech industries.

  • What industries does Powered by Search serve?

    Powered by Search serves clients in SaaS, B2B tech.

  • How big is Powered by Search and when was it founded?

    Powered by Search was founded in 2009 and has a team of 11-50 people.

  • How do I contact Powered by Search?

    You can visit www.poweredbysearch.com.

Editor’s take

A credible full-funnel partner for B2B SaaS teams past product-market fit who need SEO, paid, and demand gen to run as one program. Overkill for very early stages.