Tools directory
The marketing stack database
Hand-picked and reviewed marketing tools — filter by category, sorted by what actually works.
All categories (11)
All categories
ActiveCampaign
AutomationMarketing automation with surprisingly deep workflows.
Ahrefs
SEOThe SEO toolset marketers actually keep open all day.
beehiiv
Email MarketingThe newsletter platform built by Morning Brew alumni.
Buffer
Social MediaSimple social scheduling without the enterprise bloat.
Canva
DesignFast, template-first design for marketers who are not designers.
Clearscope
ContentThe content optimization tool content leaders actually trust.
Figma
DesignThe browser-based design tool teams actually collaborate in.
Framer
DesignDesign-to-publish website builder with Figma-grade controls.
Frase
ContentResearch, outline and optimize content against live SERPs.
Google Analytics 4
AnalyticsThe default web and app analytics platform — now event-based.
Grammarly
WritingAn editor that lives wherever you write.
Hemingway Editor
WritingA ruthless clarity check for your prose.
Hootsuite
Social MediaThe enterprise-ready social scheduling and listening platform.
Hotjar
AnalyticsHeatmaps, session recordings and surveys to see what users actually do.
HubSpot
CRMThe CRM-plus-marketing-plus-sales suite most B2B teams end up on.
Jasper AI
ContentAI writing assistant built for marketing teams.
Kit (ConvertKit)
Email MarketingThe email tool built for creators and course sellers.
Klaviyo
Email MarketingEmail and SMS automation built for ecommerce.
Later
Social MediaVisual-first social scheduler with a strong Instagram story.
Mailchimp
Email MarketingEmail marketing that scales from solopreneur to mid-market.
Make (Integromat)
AutomationVisual automation with branching and iterators Zapier makes hard.
Microsoft Clarity
AnalyticsFree, unlimited session recordings and heatmaps from Microsoft.
Moz Pro
SEOThe classic SEO suite with the best Domain Authority score around.
Notion
ProductivityFlexible docs and databases for the whole team.
Pipedrive
CRMSales-first CRM that reps actually keep updated.
Plausible Analytics
AnalyticsLightweight, privacy-friendly analytics without cookies.
Rank Math
SEOThe feature-dense SEO plugin that overtook Yoast on WordPress.
Screaming Frog SEO Spider
SEOThe desktop crawler every technical SEO ends up using.
Semrush
SEOAll-in-one visibility platform — SEO, PPC, content and social in one dashboard.
Surfer SEO
ContentContent optimization built around SERP correlation data.
Unbounce
Landing PagesLanding-page builder with Smart Traffic optimization.
Webflow
DesignVisual web builder with real CSS output and a serious CMS.
Zapier
AutomationConnect the apps you already use — no code required.