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Moz Pro

The classic SEO suite with the best Domain Authority score around.

4.3/5 From $99/mo SEO
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Best for SEOs who grew up on Moz and local businesses doing citation work
Pricing From $99/mo

At a glance

Moz Pro bundles keyword research, rank tracking, site audits and link analysis around its best-known asset — Domain Authority. Less aggressive on features than Ahrefs or Semrush, but friendlier to pick up.

  • Best forSEOs who grew up on Moz and local businesses doing citation work
  • Free planYes

Overview

Moz Pro bundles keyword research, rank tracking, site audits and link analysis around its best-known asset — Domain Authority. Less aggressive on features than Ahrefs or Semrush, but friendlier to pick up.

Pros & cons

What actually works day-to-day, and the trade-offs you'll feel after week one.

What works

  • Domain Authority is still an industry shorthand
  • MozBar is a free install-and-forget win
  • Solid local SEO reporting
  • Clear, uncluttered interface

What doesn't

  • Backlink and keyword indexes trail the market leaders
  • Fewer advanced competitor features
  • Rank tracking has volume limits

Bottom line

Should you use Moz Pro?

Fine as a first paid SEO tool. If you are already using Ahrefs or Semrush, Moz Pro is hard to justify as an addition.

In-depth reads about Moz Pro