Independently tested ranking
Best Landing Page Builders in 2026
10 landing page builders compared on templates, A/B testing, speed, integrations and price, from ad-campaign tools to Shopify page builders.
- Tools compared
- 10
- With a free plan
- 5 of 10
- Median entry price
- $26/mo
- Average rating
- 4.5
On this page
Which landing page builder is best?
The best landing page builders in 2026 are Unbounce for paid campaign pages, Instapage for personalised pages at scale, Leadpages for small businesses, Webflow for design control and Framer for fast, modern pages. Dedicated landing page tools start at about $30 to $80 a month, while Carrd costs $9 a year.
Our top picks
Best overall
Unbounce
Built for paid campaign pages, with A/B testing, dynamic text replacement and Smart Traffic routing on the higher plans.
Paid plans from $29/mo
See why we picked itBest for design control
Webflow
Gives designers full visual control over layout, animation and CMS pages, so landing pages match the brand exactly.
Paid plans from $15/mo annual
See why we picked itBest on a tight budget
Carrd
Builds clean one-page sites and launch pages from $9 a year, with a free plan to start.
Paid plans from $9/year
See why we picked itKey takeaways
- Unbounce and Instapage lead for paid traffic thanks to A/B testing and conversion features.
- Webflow and Framer win when design matters more than testing.
- Use the builder that fits your platform: Elementor on WordPress, PageFly on Shopify.
- Check the limits: some plans cap visitors, conversions or pages, which matters as ad spend grows.
- Page speed affects ad costs and conversions, so test mobile performance before you commit.
Best landing page builders compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Unbounce |
PPC and campaign landing pages | No (14-day trial) | $29/mo | ★4.4 |
| 2 |  Instapage |
Ad-to-page personalisation at scale | No (14-day trial) | $79/mo annual | ★4.3 |
| 3 |  Leadpages |
Simple lead capture for small businesses | No (14-day trial) | $37/mo annual | ★4.3 |
| 4 | Webflow |
Designers and custom-built pages | Yes (webflow.io domain) | $15/mo annual | ★4.6 |
| 5 |  Framer |
Startups and design-led teams | Yes | $10/mo | ★4.6 |
| 6 | Carrd |
Simple one-page sites | Yes | $9/year | ★4.6 |
| 7 |  ClickFunnels |
Funnels, courses and upsells | No (14-day trial) | $81/mo annual | ★4.0 |
| 8 |  Elementor |
WordPress users | Yes (free plugin) | $60/year | ★4.5 |
| 9 |  PageFly |
Shopify product and campaign pages | Yes (1 page) | $24/mo | ★4.9 |
| 10 | Landingi | Agencies and many client pages | No (14-day trial) | $24/mo annual | Not yet reviewed |
Our rating comes from MakeSuccessOnline's hands-on reviews. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 10 best landing page builders in 2026
Dedicated landing page tools win on testing and conversion features, while website builders win on design freedom. Each tool below leads a specific use.
#1Best overall for paid campaign landing pages
Unbounce
The landing-page builder that put conversion-first design on the map.
- Paid plans from
- $29/mo
- Free plan
- No (14-day trial)
- Best for
- Marketers running paid ad campaigns
- Works on
- Hosted, WordPress
Unbounce is a landing page builder made for paid traffic. You build a page with AI or drag-and-drop, connect it to your ad campaigns, and test versions against each other. Every plan includes unlimited conversions, templates and hosting, and plans are priced mainly by monthly traffic, the number of pages and how many root domains you need.
What sets it apart from the other tools on this page is the testing ladder. Higher plans add unlimited A/B tests, dynamic text replacement that matches page copy to the search term, and Smart Traffic, which sends each visitor to the variant most likely to convert for them. Popups and sticky bars let you add offers to existing pages too.
Key features
- Hybrid builderGenerate a page from a prompt, then switch to drag-and-drop to fine-tune it. You can also revise a whole page or a single block with AI, which speeds up building campaign variants.
- A/B testingRun unlimited tests and variants with manual traffic splits and confidence intervals, so you can prove which headline or offer wins before you scale ad spend.
- Smart TrafficUses AI to route each visitor to the page variant most likely to convert for someone like them. It starts working after a small number of visits, so it suits campaigns that cannot wait for a classic test.
- Dynamic text replacementSwaps words on the page to match the keyword or ad a visitor clicked. This keeps ad and page in line, which tends to help Quality Score and conversion rate.
- Popups and sticky barsShow targeted offers, lead forms or announcements on your landing pages or your main site, with triggers such as exit intent, scroll or delay, plus URL and UTM targeting.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $29/mo | Up to 5 pages, 500 visitors a month, 1 domain, AI copywriting and lead forms |
| Build | $99/mo | Unlimited pages, 20,000 visitors, custom code and scripts, 1,000+ integrations |
| Experiment | $149/mo | Unlimited A/B testing, dynamic text replacement, 3 users and 2 domains |
| Optimize | $249/mo | Smart Traffic, page scheduling, advanced triggers and 50,000 visitors |
| Concierge | Custom | 100,000+ visitors, implementation services and a dedicated success manager |
Prices billed monthly; annual billing saves about 25%. 14-day free trial, no card needed. Checked on unbounce.com/pricing, November 2026.
Pros and cons
Pros
- Testing tools built for paid campaigns
- Smart Traffic helps even at low traffic
- Unlimited conversions on every plan
- Popups and sticky bars included with page building
Cons
- Starter is very limited, with only 5 pages and 500 visitors
- A/B testing and dynamic text start on the third plan
- Popups and sticky bars still need the classic builder
Is it right for you?
Choose Unbounce ifYou run Google or Meta ads and want to test pages quickly and match each page to the ad that sent the visitor.
Look elsewhere ifYou only need a few simple pages, or you want a full website with a blog and CMS.
#2Best for large ad programs and personalisation
Instapage
Enterprise landing-page platform with the strongest personalization features.
- Paid plans from
- $79/mo annual
- Free plan
- No (14-day trial)
- Best for
- Agencies and teams with large ad budgets
- Works on
- Hosted, WordPress
Instapage is a landing page platform for teams that run many ad campaigns at once. It combines a drag-and-drop builder, reusable blocks and forms, real-time collaboration and built-in contacts and email. Every plan includes unlimited pages, conversions and contacts, with pricing based mainly on monthly unique visitors, so large page counts do not push up the bill.
Its focus is matching pages to ads. AdMap shows your campaigns and links each ad group to a matching page, Collections creates many pages from one template and a data set, and the top plan adds ad-to-page personalisation and heatmaps. That makes it a better fit than Unbounce for teams managing dozens of campaigns and clients.
Key features
- AdMapShows your ad campaigns in one view and links each one to a matching landing page, so you can spot ads that still send traffic to a generic page.
- Real-time collaborationTeammates and clients can edit together and leave comments and annotations right on the page, which cuts the back-and-forth of screenshots and email.
- CollectionsBuilds many pages from one template and a data set, such as a page per city or product, without copying and editing each one by hand.
- Server-side A/B testingSplit traffic between variants with custom weights, record a hypothesis for each test and keep a history of results. Testing runs on the server, so it does not slow the page or cause flicker.
- Personalisation and heatmapsThe top plan shows different page content to different ad audiences and records clicks, mouse movement and scroll depth, so you can see where visitors lose interest.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Create | $79/mo annual ($99 monthly) | 15,000 visitors, builder, collaboration, popups and sticky bars, AI content, email |
| Optimize | $159/mo annual ($199 monthly) | A/B testing, dynamic text replacement, multi-step forms, 5 workspaces |
| Convert | Custom | Ad-to-page personalisation, heatmaps, compliance and security, dedicated success manager |
14-day free trial on Create and Optimize; a card is required. Prices checked on instapage.com/plans, November 2026.
Pros and cons
Pros
- Unlimited pages, conversions and contacts on every plan
- Strong collaboration for agencies and clients
- Collections and AdMap suit large campaign programs
- Server-side testing keeps pages fast
Cons
- Expensive for small businesses
- A/B testing is not on the entry plan
- Personalisation and heatmaps need a custom-priced plan
Is it right for you?
Choose Instapage ifYou manage many ad campaigns or clients and want pages, testing and collaboration in one place.
Look elsewhere ifYou run a few campaigns on a small budget, where Unbounce or Leadpages cost far less.
#3Best for small businesses on a budget
Leadpages
SMB-friendly landing-page builder with the lowest entry price.
- Paid plans from
- $37/mo annual
- Free plan
- No (14-day trial)
- Best for
- Small businesses, coaches and solo marketers
- Works on
- Hosted, WordPress
Leadpages is a simple builder for landing pages and small websites aimed at small businesses. You start from a template or an AI-generated page, add a form, and publish to your own domain. Every plan is free of traffic caps and overage fees, which keeps the monthly cost predictable, and each plan includes a set number of sites, pages and domains.
Compared with Unbounce and Instapage, it costs less and asks less of you. Pop-ups, alert bars and Stripe-powered checkouts mean a coach or consultant can collect leads and sell a small product without extra tools. The trade-off is fewer advanced options. A/B testing, dynamic text and AI traffic routing only come on the higher plans.
Key features
- AI page creationDescribe your offer and get a draft page with copy and layout, then edit it in the drag-and-drop builder. A monthly AI credit allowance comes with every plan.
- No traffic capsVisits are not capped on any plan and there are no overage fees, so a page that suddenly gets popular does not raise your bill.
- Pop-ups and alert barsAdd opt-in pop-ups and top or bottom bars to your pages, or embed them on another site such as WordPress, to capture leads from existing traffic.
- CheckoutsTake one-time or recurring payments through Stripe, embedded on a page or in a pop-up, so you can sell an ebook, session or small course without a separate cart.
- A/B testing on higher plansTest up to six variants of a page on the testing plans. The top plan adds multivariate tests, AI traffic routing and click and scroll heatmaps.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry plan | $37/mo annual | Pages, a custom domain, one site and blog, AI credits, analytics and integrations |
| Larger publishing plan | Higher | More pages, sites and domains, longer analytics history and a brand kit |
| Testing plans | Higher | Unlimited pages, A/B testing and dynamic text; top tier adds AI traffic routing and heatmaps |
| Enterprise | Custom | SSO, custom contracts and dedicated support |
Annual billing saves about 20% compared with monthly. A free trial is available. Prices checked on leadpages.com, November 2026.
Pros and cons
Pros
- Predictable cost with no traffic caps
- Easy enough for non-designers
- Pop-ups, alert bars and checkout built in
- AI drafts a first page quickly
Cons
- Design options are more limited than Webflow or Framer
- A/B testing needs one of the higher plans
- Plans have changed often, so compare limits carefully before buying
Is it right for you?
Choose Leadpages ifYou run a small business and want to publish lead pages and sell simple offers without technical work.
Look elsewhere ifYou need detailed testing on every plan or full design control over every element.
- Paid plans from
- $15/mo annual
- Free plan
- Yes (webflow.io domain)
- Best for
- Designers, agencies and brand-led marketing teams
- Works on
- Hosted
Webflow is a visual website builder that gives designers the control of hand-written code without writing it. You lay out pages with real CSS concepts such as flexbox and grid, add animations and interactions, and publish to fast managed hosting. Landing pages sit on the same site as your blog and product pages, so they always match the brand.
It differs from dedicated landing page tools in where it puts the effort. Design freedom and the CMS come first, while testing and localisation are add-ons. The CMS can generate many pages from one template, which helps with SEO landing pages. Expect a learning curve, and note that site plans and workspace plans are billed separately.
Key features
- Visual DesignerBuild layouts with real HTML and CSS controls, including flexbox, grid and classes, so the page looks exactly as designed and the code stays clean.
- CMSStore items such as case studies, locations or features in collections and generate a page for each one from a single template. Useful for scaling SEO landing pages.
- Interactions and animationsAdd scroll effects, hover states and timed animations visually, without JavaScript, so pages feel polished.
- Managed hostingSites run on Webflow hosting with a global CDN and SSL included, so you do not manage servers, updates or plugins.
- Localisation and Optimize add-onsLocalisation translates and adapts pages for other languages and regions. Optimize adds A/B testing and personalisation for teams that want to test on their main site.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | Build and publish on a webflow.io domain with limited pages |
| Basic | $15/mo annual ($25 monthly) | Custom domain, up to 300 static pages, form submissions, no CMS |
| Premium | $25/mo annual ($39 monthly) | CMS with 20,000 items and 40 collections, plus more bandwidth |
| Enterprise | Custom | Higher limits, security reviews and dedicated support |
Prices are per site. Workspace plans for teams and add-ons such as Localisation and Optimize cost extra. Checked on webflow.com/pricing, November 2026.
Pros and cons
Pros
- Most design control of any tool here
- Clean code and fast hosting
- CMS makes large page sets easy to manage
- One platform for site and landing pages
Cons
- Steep learning curve for non-designers
- A/B testing is a paid add-on, not built in
- Site plans, workspace plans and add-ons make costs harder to predict
Is it right for you?
Choose Webflow ifYou have a designer and want landing pages that match a custom brand site exactly.
Look elsewhere ifYou want a marketer to launch and test ad pages in an afternoon without design skills.
#5Best for fast, modern-looking pages
Framer
Design-tool-meets-site-builder — the new designer favorite.
- Paid plans from
- $10/mo
- Free plan
- Yes
- Best for
- Startups and design-led teams
- Works on
- Hosted
Framer is a website builder that works like a design tool. If you know Figma, the canvas, layers and components will feel familiar, and what you design is what goes live. It adds AI to generate layouts and components, a CMS, built-in analytics and fast hosting, so designers can ship and update pages without a developer.
Compared with Webflow, Framer is quicker to learn and leans toward modern, animated marketing sites rather than complex CMS builds. Compared with dedicated landing page tools, its conversion features are lighter. A/B testing and funnels come through the paid Convert add-on on the Pro plan, and integrations with CRMs and ad platforms are thinner.
Key features
- Design-tool editorEdit on a free-form canvas with components, breakpoints and effects, so designers can build the final page instead of handing off a mockup.
- AI generationGenerate site layouts and components from a prompt, then refine them by hand. Useful for getting a first version of a launch page live fast.
- CMSManage blog posts, changelogs or feature pages in collections and publish them from templates. Higher plans allow more collections and items.
- Built-in analyticsSee traffic and page performance without adding a separate tracking script, with an AI agent that can summarise traffic or compare periods.
- A/B testing with ConvertThe Convert add-on on Pro runs tests with up to five variants without layout shifts, and adds funnels to track how visitors move through the site.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Framer domain, 1 GB bandwidth and a small AI allowance |
| Basic | $10/mo | Custom domain, 30 pages, 2 CMS collections and 50 GB bandwidth |
| Pro | $30/mo | 150 pages, 10 CMS collections, staging, redirects and 100 GB bandwidth |
| Enterprise | Custom | Custom limits, SSO, SCIM and an uptime guarantee |
Prices per site. Extra editors, localisation and the Convert add-on for A/B testing cost extra. Checked on framer.com/pricing, November 2026.
Pros and cons
Pros
- Fast to learn for anyone who uses Figma
- Modern animations and effects built in
- Free plan to build and publish
- Analytics included without extra scripts
Cons
- A/B testing costs extra and needs the Pro plan
- Fewer marketing integrations than dedicated landing page tools
- Page and CMS limits on Basic are tight
Is it right for you?
Choose Framer ifYou are a startup or designer who wants a fast, good-looking site and landing pages you can update yourself.
Look elsewhere ifYour main goal is testing paid ad pages, where Unbounce or Instapage do more out of the box.
- Paid plans from
- $9/year
- Free plan
- Yes
- Best for
- Solo creators, side projects and launch pages
- Works on
- Hosted
Carrd builds simple, responsive one-page sites. You pick a template, edit text, images and buttons, and publish in under an hour. Paid plans cost a few dollars a year, not a month, and cover several sites at once, which makes it by far the cheapest option on this page for waitlists, link-in-bio pages, portfolios and product launch pages.
The simplicity is the point and the limit. Each site is a single page, though you can split it into sections that act like separate screens. Pro Standard adds custom domains, forms, embeds and analytics, and Pro Plus adds password protection, redirects and site downloads. There is no A/B testing, no CMS and no team workflow.
Key features
- One-page builderBuild a page from sections and elements on a single editor screen. There is little to learn, so most people publish their first site the same day.
- TemplatesStart from free or premium templates for profiles, landing pages and forms, then change the layout and style to suit.
- FormsCollect sign-ups and messages and send them to email tools or other services. Forms can also take payments for simple sales.
- Custom domainsPro Standard and above let you publish on your own domain, which makes a launch or waitlist page look professional.
- Embeds and widgetsAdd your own code, videos and third-party widgets such as booking or analytics tools, so the page can do more than show text.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Publish up to 3 sites on a carrd.co address with Carrd branding |
| Pro Lite | $9/year | 3 sites, no branding, premium templates; no custom domains or forms |
| Pro Standard | $19/year | 10 sites with custom domains, forms, embeds and analytics |
| Pro Plus | $49/year | 25 sites, plus password protection, redirects and site downloads |
Prices billed yearly; larger site bundles are available on each plan. 7-day Pro trial, no card needed. Checked on carrd.com/pro, November 2026.
Pros and cons
Pros
- Very low yearly price
- Easy enough for anyone to use
- Pages are light and load fast
- One plan covers several sites
Cons
- Only one page per site
- No A/B testing or detailed conversion tools
- Custom domains and forms need Pro Standard, not Pro Lite
Is it right for you?
Choose Carrd ifYou need a simple page for a side project, waitlist or personal brand and want to spend almost nothing.
Look elsewhere ifYou run paid campaigns that need testing, or you need a multi-page site.
#7Best for complete sales funnels
ClickFunnels
Funnel-first builder for info-product and course sellers.
- Paid plans from
- $81/mo annual
- Free plan
- No (14-day trial)
- Best for
- Coaches, course creators and info-product sellers
- Works on
- Hosted
ClickFunnels builds complete sales funnels rather than single pages. One account covers opt-in pages, checkout pages, upsells, email marketing, a CRM, courses and members areas. Coaches and course sellers use it to run the whole path from first click to repeat purchase without stitching several tools together. It suits people who sell their own products online.
That is the main difference from every other tool on this page. You pay for the selling system, not just the page builder. Order bumps and one-click upsells raise the value of each order, and every plan includes unlimited funnels and visitors. If you only need landing pages for lead capture, the price is hard to justify.
Key features
- Funnel builderMap out each step, from opt-in to checkout to thank-you page, and build them with a drag-and-drop editor and ready-made funnel templates.
- Order bumps and one-click upsellsOffer an add-on at checkout and further products after purchase that buyers accept with one click, without re-entering card details. This raises the average order value.
- Courses and members areasHost courses with modules, lessons, drip scheduling and progress tracking, so you can sell and deliver digital products in one place.
- Email marketing and CRMSend broadcasts and automated sequences to your contacts and see each contact's purchases and activity, without a separate email tool.
- A/B testingSplit-test funnel pages to see which version converts better, included on every plan.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Launch | $81/mo annual ($97 monthly) | Unlimited funnels, 2 team members, 3 courses, 10,000 contacts, 5 domains |
| Scale | $164/mo annual ($197 monthly) | 5 workspaces, 75,000 contacts, unlimited domains, API and webhooks |
| Optimize | $248/mo annual ($297 monthly) | 10 workspaces, 150,000 contacts and 10 courses |
| Dominate | $5,997/year | 20 workspaces, 400,000 contacts, VIP support and private onboarding |
14-day free trial and a 30-day money-back guarantee. Prices checked on clickfunnels.com/pricing, November 2026.
Pros and cons
Pros
- Pages, checkout, email and courses in one account
- Upsells and order bumps raise order value
- Unlimited funnels and visitors on every plan
- Large library of funnel templates
Cons
- Expensive if you only need landing pages
- Page design is less refined than Webflow or Framer
- Course features are not as deep as dedicated course platforms
Is it right for you?
Choose ClickFunnels ifYou sell courses, coaching or digital products and want one system for pages, checkout, email and delivery.
Look elsewhere ifYou only need lead capture or ad landing pages, where cheaper tools do the job.
#8Best for WordPress sites
Elementor
The most popular WordPress page builder — drag-and-drop for WP.
- Paid plans from
- $60/year
- Free plan
- Yes (free plugin)
- Best for
- WordPress site owners and agencies
- Works on
- WordPress
Elementor is a drag-and-drop page builder plugin for WordPress. The free version lets you design pages visually with core widgets, and Elementor Pro adds a Theme Builder for headers, footers and templates, a form widget, a popup builder and WooCommerce page building. Landing pages live on your existing WordPress site, using its domain, plugins and analytics.
That is why it is on this list. If your site already runs on WordPress, you do not need a separate hosted landing page tool or a second domain. The trade-off is that you manage hosting, speed and plugin updates yourself, and there is no built-in A/B testing. Pages built with many widgets can also load slowly.
Key features
- Free drag-and-drop editorDesign pages visually inside WordPress with core widgets, so you can try Elementor fully before paying anything.
- Theme BuilderDesign headers, footers, post templates and archive pages, so landing pages and the rest of the site share one consistent look.
- Form widgetBuild lead forms on the page and connect them to email and CRM tools, so you capture sign-ups without a separate form plugin.
- Popup BuilderCreate popups with triggers such as exit intent, scroll or time on page, for lead magnets and offers. Included from the Advanced Solo plan up.
- WooCommerce BuilderDesign product, cart and checkout pages for WooCommerce stores, which helps when your landing pages sell products directly.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Core editor and widgets for WordPress |
| Essential | $60/year | Pro widgets and Theme Builder for 1 site |
| Advanced Solo | Higher | Adds Popup Builder, full forms and WooCommerce Builder for 1 site |
| Advanced and Expert | Higher | The same features for 3 or 25 sites |
Elementor Pro prices billed yearly. Hosting and the Elementor One bundle are sold separately. Checked on elementor.com, November 2026.
Pros and cons
Pros
- Free version is genuinely useful
- Builds pages inside your existing WordPress site
- Large template and widget library
- Affordable yearly pricing
Cons
- Heavy pages can slow your site
- No built-in A/B testing
- Popups and full form features are not on the cheapest Pro plan
Is it right for you?
Choose Elementor ifYour site already runs on WordPress and you want landing pages on the same site and domain.
Look elsewhere ifYou do not use WordPress, or you need built-in testing for paid campaigns.
- Paid plans from
- $24/mo
- Free plan
- Yes (1 page)
- Best for
- Shopify store owners
- Works on
- Shopify
PageFly is a page builder app that runs inside the Shopify admin. You use it to design product pages, collection pages, landing pages and sections with a drag-and-drop editor and over 320 templates. Because it reads your store data directly, prices, variants and add-to-cart buttons stay in sync with your catalogue.
It is the only tool on this page built purely for Shopify, and that focus is both the strength and the limit. Merchants can build sale and campaign pages without a developer or a separate domain. The free plan allows one published page, and paid plans scale with the number of published pages, adding A/B testing, heatmaps and sales funnels from the Optimize plan.
Key features
- Shopify-native editorBuild pages inside Shopify using live product data, so prices, variants and stock stay correct without manual updates.
- Templates and sectionsStart from more than 320 templates or build reusable sections you can drop into your theme pages, which saves time on seasonal campaigns.
- AI toolsAn AI page builder drafts pages, AI Page Checkup flags issues, and paid plans add an AI translator for stores selling in more than one language.
- A/B testing and heatmapsFrom the Optimize plan you can test page versions and see heatmaps of where shoppers click and scroll, so you can improve product pages with real data.
- Sales funnels and analyticsPaid plans show page analytics in the dashboard, and Optimize and above add sales funnels and section performance reports.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 published page or section, full editor and templates |
| Builder | $24/mo | 5 published slots, dashboard analytics and AI translator |
| Optimize | $39/mo | 20 slots, A/B testing, heatmaps and sales funnels |
| Accelerate | $99/mo | Unlimited slots, more tests and heatmap pages |
| Power | $199/mo | Unlimited slots, tests and heatmaps |
Prices billed monthly; Builder and Optimize rise as you add page slots. 30-day money-back guarantee on paid plans. Checked on pagefly.io, November 2026.
Pros and cons
Pros
- Built for Shopify and uses live store data
- Free plan to try it on a real page
- 24/7 support on every plan
- A/B testing and heatmaps for product pages
Cons
- Only works on Shopify
- Cost rises with each published page
- A/B testing is not on the free or Builder plans
Is it right for you?
Choose PageFly ifYou run a Shopify store and want custom product, collection or campaign pages without hiring a developer.
Look elsewhere ifYour store is not on Shopify, or you need landing pages for lead generation rather than selling.
#10Best value for agencies building many pages
Landingi
Landing page platform with templates, A/B testing and AI tools for marketers and agencies.
- Paid plans from
- $24/mo annual
- Free plan
- No (14-day trial)
- Best for
- Agencies and marketers building many pages
- Works on
- Hosted, WordPress
Landingi is a landing page platform built for producing lots of pages quickly. It offers an AI page generator, a classic drag-and-drop builder, pre-designed sections, forms and integrations. On higher plans, Smart Sections let you update a block once and change it on every page that uses it, which saves time when the same offer runs across many pages.
Its edge over the other tools here is agency work at a mid-range price. The Scale plan adds client sub-accounts, agency branding and programmatic landing pages, and the Optimize plan adds server-side A/B testing, EventTracker and an ecommerce hub. The entry plan is cheap but tight, with 10 active pages and 2,000 visits a month.
Key features
- AI page generatorDescribe your offer and Landingi generates a draft page, which you then edit in the drag-and-drop builder. AI assistants also help with copy.
- Smart SectionsBuild a block once, such as a pricing table or footer, and reuse it across pages. Change it in one place and every page updates.
- Server-side A/B testingTest page variants on the Optimize plan and above without slowing the page, so you can see which version brings more leads.
- EventTrackerTracks clicks, form use and scrolling on your pages without setting up Google Tag Manager, so you can see how visitors behave.
- Agency sub-accountsOn the Scale plan, give each client a separate sub-account with your own branding, which keeps pages, users and leads apart.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Build | $24/mo annual | 10 active pages, 2,000 visits a month, 1 domain, AI generator and forms |
| Optimize | Higher | 100 pages, 30,000 visits, A/B testing, EventTracker and Smart Sections |
| Scale | Higher | Unlimited pages, client sub-accounts, agency branding and programmatic pages |
| Enterprise | Custom | SSO, team workspaces and a dedicated account manager |
Annual billing includes two months free. 14-day free trial with full features. Checked on landingi.com/pricing, November 2026.
Pros and cons
Pros
- Client sub-accounts and agency branding on Scale
- Smart Sections speed up editing many pages
- Server-side A/B testing
- Generous user limits, starting at 5 users
Cons
- Entry plan caps you at 10 pages and 2,000 visits
- A/B testing and EventTracker need the Optimize plan
- Templates look less modern than Framer or Webflow
Is it right for you?
Choose Landingi ifYou run an agency or marketing team that builds many landing pages for different clients or offers.
Look elsewhere ifYou need just one or two pages, where Carrd or Leadpages cost less.
Best landing page builder by need
How much do landing page builders cost in 2026?
Landing page builders range from a few dollars a year for simple one-page sites to hundreds a month for testing and personalisation at scale.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Elementor (plugin), PageFly, Framer, Webflow, Carrd | Testing ideas and simple pages |
| Budget | Under $30/mo | Carrd, Framer, Webflow, PageFly, Landingi, Unbounce Starter | Small businesses and startups |
| Professional | $35 to $100/mo | Leadpages, Instapage, ClickFunnels | Marketers running paid campaigns |
| Advanced | $150+/mo | Unbounce and Instapage upper tiers, ClickFunnels Scale | Agencies and high-volume ad programs |
Entry prices from vendor pricing pages, November 2026.
Entry plans often leave out A/B testing, so check which plan includes it if you run paid traffic.
How we chose the best landing page builders
We started with the 14 landing page and website tools in the MakeSuccessOnline directory and added one landing page tool we have not reviewed yet. We scored each on the criteria below using hands-on testing, vendor documentation and current pricing. Prices were checked on vendor sites in November 2026.
- Conversion featuresA/B testing, forms, popups, dynamic text and analytics.25%
- Ease of useHow fast a marketer can launch a page without a developer.20%
- Design flexibility and templatesTemplate quality and how far you can customise.15%
- Speed and hostingPage load speed, mobile performance and uptime.15%
- Pricing and limitsCost, plus caps on pages, visitors, conversions or domains.15%
- IntegrationsCRM, email, ads and analytics connections.10%
How to choose a landing page builder
- Decide what the page is forPaid ad pages need testing and speed. Brand pages need design. Funnels need checkout and upsells.
- Check your platformOn WordPress, Elementor is the natural choice. On Shopify, use a Shopify page builder.
- Look at the limitsCompare caps on visitors, conversions, pages and domains at your traffic level.
- Test page speedBuild a test page and check it with PageSpeed Insights on mobile.
- Confirm integrationsMake sure form leads reach your CRM or email tool without Zapier if possible.
- Plan to testIf you run paid traffic, choose a tool with built-in A/B testing.
Check during the free trial
- Does a test page score well on mobile PageSpeed?
- Can leads go straight into your CRM or email tool?
- Does your plan include A/B testing?
- What happens if you go over the visitor or conversion cap?
- Can you use your own domain?
Red flags
- Visitor caps far below your ad traffic
- Slow pages on mobile
- A/B testing only on the top plan
- No way to export pages or leads
- Forced branding on paid plans
Landing page builders FAQ
What is the best landing page builder?
Unbounce is the best landing page builder for paid campaigns, Instapage for personalisation at scale, Leadpages for small businesses and Webflow or Framer when design control matters most.
What is the best free landing page builder?
Elementor's free WordPress plugin, Framer and Webflow free plans, PageFly on Shopify and Carrd all let you build pages for free, with branding or domain limits.
How much does a landing page builder cost?
Most landing page builders cost $25 to $100 a month on entry plans. Carrd is the cheapest at $9 a year, while advanced testing plans cost $150 a month or more.
Do I need A/B testing?
If you send paid traffic to a page, yes. Even small improvements in conversion rate reduce your cost per lead. Unbounce, Instapage and Landingi include testing.
Is Webflow good for landing pages?
Webflow is excellent for brand-quality landing pages with full design control, but it takes longer to learn than Unbounce or Leadpages and has fewer built-in conversion features.
What is the best landing page builder for Shopify?
PageFly is one of the most popular Shopify page builders, with a free plan and templates for product, collection and landing pages.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.