Independently tested ranking
Best Landing Page Builders for Ecommerce in 2026
10 landing page builders for ecommerce compared on store integration, product data, A/B testing and price, from Shopify page apps to standalone ad page tools.
- Tools compared
- 10
- With a free plan
- 4 of 10
- Median entry price
- $29/mo
- Average rating
- 4.4
On this page
Which landing page builder is best for ecommerce?
The best landing page builders for ecommerce are Replo for DTC Shopify brands running paid ads, GemPages for affordable Shopify product pages, PageFly for the best free plan, Shogun for brands on Shopify and BigCommerce, and Unbounce for testable ad pages that work with any store. PageFly lets you publish one page free and adds A/B testing and heatmaps on its $39/mo Optimize plan. WooCommerce stores should use Elementor.
Our top picks
Best overall
Replo
Gives DTC Shopify brands design control and ad-focused templates on pages that use live product and cart data.
Paid plans from Higher
See why we picked itBest value
GemPages
A Shopify page builder with a free plan, a large ecommerce template library and paid plans from $29/mo.
Paid plans from $29/mo
See why we picked itBest free plan
PageFly
Publish one page free, then add A/B testing and heatmaps for $39/mo on the Optimize plan.
Paid plans from $24/mo
See why we picked itKey takeaways
- Pick by platform first. Replo, GemPages and PageFly only work on Shopify, Shogun adds BigCommerce, and Elementor is the pick for WooCommerce.
- In-store builders use live product data. Shopify page apps pull price, variants and stock and send shoppers to your normal checkout; Unbounce, Instapage, Landingi and Leadpages host pages outside your store.
- A/B testing is rarely on the entry plan. PageFly adds it at $39/mo, Unbounce at $149/mo and Instapage at $159/mo annual; ClickFunnels includes it on every plan.
- You can start free. PageFly publishes one page on its free plan, GemPages has a limited free plan, and Elementor's free plugin builds basic WooCommerce landing pages.
- Funnels raise order value. If you sell one hero product, ClickFunnels' order bumps and one-click upsells can matter more than page design.
What is a landing page builder?
The best landing page builders for ecommerce are tools that let online stores build focused product, offer and campaign pages without code, ideally using live product data and the store's own checkout. They are used for ad landing pages, product launches, seasonal sales, advertorials and email signup pages, where a single goal converts better than a busy homepage or standard product template.
An ecommerce landing page builder needs to do more than a general one. It should pull prices, variants and stock from your store, add to cart reliably, load fast on mobile, and let you A/B test offers against real sales. Shopify page builders such as Replo, GemPages and PageFly work inside your theme, while standalone tools such as Unbounce suit off-store ad pages for any platform.
Best landing page builders compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Replo | DTC ad and campaign pages | Yes (build and preview) | Higher | Not yet reviewed |
| 2 | GemPages | Budget Shopify product pages | Yes (limited pages) | $29/mo | Not yet reviewed |
| 3 | PageFly |
Free Shopify page builder | Yes (1 page) | $24/mo | ★4.9 |
| 4 |  Shogun |
Shopify and BigCommerce brands | No (free trial) | Higher | ★4.6 |
| 5 |  Unbounce |
Paid traffic landing pages | No (14-day trial) | $29/mo | ★4.4 |
| 6 |  Instapage |
Large paid ad programs | No (14-day trial) | $79/mo annual | ★4.3 |
| 7 | Landingi | Cheap, platform-agnostic pages | No (14-day trial) | $24/mo annual | Not yet reviewed |
| 8 |  ClickFunnels |
Upsell and order bump funnels | No (14-day trial) | $81/mo annual | ★4.0 |
| 9 |  Leadpages |
Simple promo and email pages | No (free trial) | Higher | ★4.3 |
| 10 |  Elementor |
WooCommerce product pages | Yes (free plugin) | $60/year | ★4.5 |
Ratings are MakeSuccessOnline's. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 10 best landing page builders in 2026
For most stores, the right ecommerce landing page builder depends on your platform. Shopify page apps lead this list, followed by standalone ad page tools, a funnel builder and the top WooCommerce option.
#1Best for DTC Shopify brands running paid ads
Replo
A visual Shopify page builder for product, landing and campaign pages, with templates built for launches, advertorials and listicles.
- Paid plans from
- Higher
- Free plan
- Yes (build and preview)
- Best for
- Shopify brands, ecommerce teams and Shopify agencies
- Works on
- Web editor; Shopify app (Shopify only)
Replo is a Shopify page builder made for the pages direct-to-consumer brands point their ads at: product launches, advertorials, listicles and offer pages. It gives you a canvas editor with fine layout control, so a designer can build a page that looks like your brand rather than a template, then publish it straight into your Shopify store.
Because pages run inside Shopify, they use live product, variant and cart data and send shoppers to your normal checkout. Figma import and Replo AI speed up building, and A/B testing with analytics shows which version sells more. The catch is cost and focus: it only works on Shopify, and you need a paid plan to publish.
Key features
- Native Shopify publishingPages publish into your store on your own domain and use live product, variant and cart data, so the add-to-cart button and checkout work exactly like the rest of your site.
- Templates for ad landing pagesStart from ecommerce templates and saved sections built for product launches, advertorials and listicles, the page types that tend to work best for cold paid traffic.
- Canvas editor with responsive controlA drag-and-drop canvas gives fine control over layout on desktop and mobile without touching theme code, which matters when most ad traffic arrives on a phone.
- Figma importBring a design from Figma into Replo to turn it into a live page faster, useful for brands and agencies that design campaigns before building them.
- A/B testing and analyticsRun experiments on pages and track conversion performance, so you can see which headline, offer or layout actually sells more before you scale ad spend.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Build and preview pages; publishing needs a paid plan |
| Paid plans | Higher | Publishing, more pages, analytics and testing |
| Enterprise | Custom | For large brands and agencies, quoted by sales |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. The free plan lets you build and preview pages before you pay to publish.
Pros and cons
Pros
- Built specifically for Shopify
- Pages use native Shopify product and cart data
- Flexible design control for brands with designers
- Templates suited to DTC ad landing pages
Cons
- Shopify only
- Steeper learning curve than simpler page builders
- Paid plan needed to publish, which can be costly for small stores
Is it right for you?
Choose Replo ifYou run a Shopify brand that sends paid social or search traffic to dedicated product and offer pages and you have someone with design skills to use the editor.
Look elsewhere ifYour store is not on Shopify, or you are a small store that wants cheap, simple page building without a learning curve.
#2Best affordable Shopify page builder
GemPages
A drag-and-drop page builder app for Shopify that creates landing, product, collection and home pages without code.
- Paid plans from
- $29/mo
- Free plan
- Yes (limited pages)
- Best for
- Shopify merchants and the agencies that build Shopify stores
- Works on
- Shopify app (web editor)
GemPages is a Shopify page builder app that suits stores wanting custom landing, product and collection pages without paying for a developer. You build inside your Shopify admin from sections and elements, and a large template library covers the common ecommerce page types, so a merchant can have a sale page or new product page live the same day.
Its GemAI tool can turn a screenshot or URL of a page design into an editable layout, which is handy when you like a competitor's structure. Product, price and add-to-cart elements pull live store data, and elements for review, email and upsell apps drop those widgets onto the page. A/B testing sits on the higher Optimize tier.
Key features
- Shopify product dataProduct, variant, price and add-to-cart elements pull live data from your store, so landing pages stay accurate as prices and stock change.
- Ecommerce template libraryReady-made templates for landing, product, collection and home pages give you a starting layout to adapt, which cuts build time for seasonal promotions.
- AI image-to-layoutGemAI turns a screenshot or URL of a page design into an editable layout, so you can build from a reference instead of a blank page.
- Third-party app elementsPlace widgets from popular review, email and upsell apps directly on GemPages pages to add social proof and capture emails.
- Responsive controlsSeparate desktop, tablet and mobile settings let you tune each layout for shoppers on phones, where most ecommerce traffic lands.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Editor, templates and a limited number of published pages |
| Build | $29/mo | More published pages and the full element library |
| Optimize | Higher | Adds conversion tools such as A/B testing |
| Enterprise | Higher | Highest limits and priority support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices are per store, billed monthly.
Pros and cons
Pros
- Built for Shopify and uses live product data
- Free plan to try it on a real store
- Large template library for common ecommerce page types
- AI tools to build pages from a reference design
Cons
- Only works on Shopify
- A/B testing needs a higher tier than Build
- Heavy pages with many elements can slow load times if not optimized
Is it right for you?
Choose GemPages ifYou run a Shopify store on a budget and want custom landing and product pages, built from templates, without hiring a developer.
Look elsewhere ifYou sell on WooCommerce, BigCommerce or another platform, or need landing pages for traffic that never touches your Shopify store.
#3Best free plan for Shopify stores
PageFly
A Shopify page builder app for landing, product and collection pages, with A/B testing and heatmaps on paid plans.
- Paid plans from
- $24/mo
- Free plan
- Yes (1 page)
- Best for
- Shopify merchants of all sizes
- Works on
- Shopify app (web editor)
PageFly is a Shopify page builder with one of the most usable free plans in this list: one published page or section with the full editor and templates. That is enough to build a proper landing page for your best seller and see if custom pages lift conversions before you pay anything. More than 320 templates cover product, collection and campaign pages.
Paid plans are priced by published page slots, starting at $24 a month for five. The Optimize plan at $39 adds A/B testing, heatmaps and sales funnels, which makes PageFly one of the cheapest ways to test product page changes with real shopper data inside Shopify. Every plan includes 24/7 support.
Key features
- Shopify-native editorBuild pages inside Shopify with live product data, so prices, variants and stock stay correct on landing pages without manual updates.
- 320+ templates and reusable sectionsStart from more than 320 templates or build sections you can drop into theme pages, which saves time on seasonal campaigns and sale events.
- A/B testing and heatmapsFrom the Optimize plan, test page versions and see where shoppers click and scroll, so you can improve product pages with evidence instead of guesses.
- Sales funnels and analyticsPaid plans show page analytics in the dashboard, and Optimize and above add sales funnels and section performance reports.
- AI tools and translatorAn AI page builder drafts pages and AI Page Checkup flags issues. Paid plans add an AI translator for stores selling in more than one language.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 published page or section, full editor and templates |
| Builder | $24/mo | 5 published slots, dashboard analytics and AI translator |
| Optimize | $39/mo | 20 published slots, A/B testing, heatmaps and sales funnels |
| Accelerate | $99/mo | Unlimited slots, more tests and heatmap pages |
| Power | $199/mo | Unlimited slots, tests and heatmaps |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices are per store, billed monthly; Builder and Optimize rise as you add page slots. 30-day money-back guarantee on paid plans.
Pros and cons
Pros
- Free plan you can publish a real page on
- Uses live Shopify store data
- A/B testing and heatmaps from $39/mo
- 24/7 support on every plan
Cons
- Only works on Shopify
- Cost rises with each published page slot
- A/B testing is not on the Free or Builder plans
Is it right for you?
Choose PageFly ifYou run a Shopify store and want to start free, then add A/B testing and heatmaps for product pages at a low monthly price.
Look elsewhere ifYou are not on Shopify, or you plan to publish dozens of campaign pages and want flat pricing that does not rise per page.
#4Best for brands on Shopify and BigCommerce
Shogun
A visual page builder for Shopify and BigCommerce stores, with templates, live store data and A/B testing.
- Paid plans from
- Higher
- Free plan
- No (free trial)
- Best for
- Growing and established ecommerce brands on Shopify or BigCommerce
- Works on
- Shopify app, BigCommerce app (web editor)
Shogun is a mature ecommerce page builder aimed at growing and established brands. Its standout point for this list is platform support: it works with both Shopify and BigCommerce, which few page builders in this category do. That makes it a sensible pick for brands that run stores on both, or for BigCommerce merchants who have few page builder options.
You build landing, product and collection pages with a drag-and-drop editor on top of your existing theme, using elements that pull live product, collection and cart data. Higher tiers add A/B testing, analytics and team features. It costs more than most Shopify page builder apps and has no free plan, so it fits stores that already have steady revenue.
Key features
- Shopify and BigCommerce supportWorks with both platforms, so brands on BigCommerce, or running stores on both, can use one page builder and one workflow.
- Store data elementsProduct, collection and cart elements use live store data, so pricing and stock on landing pages stay correct.
- A/B testingTest page variants against each other to see which version converts better, available on the higher tiers.
- Visual page builderDrag-and-drop editing for landing, product and collection pages on top of your existing store theme, without code.
- Ecommerce templatesPre-built templates for common ecommerce page types give you a quick starting point for launches and promotions.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry plan | Higher | Visual page builder and templates |
| Higher tiers | Higher | Adds testing, analytics and team features |
| Enterprise | Custom | Custom limits and support, quoted by sales |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices are per store. A free trial is available.
Pros and cons
Pros
- Supports both Shopify and BigCommerce
- Mature product used by established brands
- Built-in A/B testing on higher tiers
- Live store data on every page
Cons
- No free plan
- Pricier than most Shopify page builder apps
- Steeper learning curve than simpler builders
Is it right for you?
Choose Shogun ifYou run an established Shopify or BigCommerce store and want page building and A/B testing from one vendor.
Look elsewhere ifYou are a new store on a tight budget, or you sell on WooCommerce.
#5Best for ad landing pages outside your store
Unbounce
A hosted landing page builder for paid campaigns, with AI page generation, A/B testing, Smart Traffic, popups and sticky bars.
- Paid plans from
- $29/mo
- Free plan
- No (14-day trial)
- Best for
- Ecommerce brands, marketers and agencies running paid ad campaigns
- Works on
- Web (hosted pages), WordPress plugin
Unbounce is a hosted landing page builder built around paid campaigns. For ecommerce, it fits pages that live outside your store theme: a pre-sale page for a new product, a giveaway or waitlist page, an email signup page for Meta ads, or a store-agnostic offer page that links into your cart. It works whatever platform your store runs on.
Its strength is testing. From the Experiment plan you get unlimited A/B tests and dynamic text replacement, and Optimize adds Smart Traffic, which routes each visitor to the variant most likely to convert. The trade-off is that pages sit outside your store, with no native Shopify storefront connection, so product data and cart are not built in.
Key features
- A/B testingRun unlimited tests and variants with manual traffic splits and confidence intervals, so you can prove which offer or headline wins before you scale ad spend (Experiment plan and up).
- Smart TrafficAI routes each visitor to the variant most likely to convert for someone like them, and starts working after a small number of visits (Optimize plan and up).
- Dynamic text replacementSwaps words on the page to match the keyword or ad a shopper clicked, keeping ad and landing page aligned.
- Popups and sticky barsShow discount offers or email signup forms with exit-intent, scroll or delay triggers and UTM targeting, on landing pages or your main site.
- Hybrid AI builderGenerate a page from a prompt, then fine-tune it with drag-and-drop, which speeds up building a variant for each campaign or audience.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $29/mo | 1 domain, 500 visitors/mo, up to 5 pages, AI copywriting and lead forms |
| Build | $99/mo | 20,000 visitors/mo, unlimited pages, custom code and scripts |
| Experiment | $149/mo | Unlimited A/B testing and dynamic text replacement, 3 users, 2 domains |
| Optimize | $249/mo | 50,000 visitors/mo, Smart Traffic, page scheduling and advanced triggers |
| Concierge | Custom | 100,000+ visitors/mo, implementation services and a success manager |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices billed monthly. 14-day free trial, no card required.
Pros and cons
Pros
- Testing tools built for paid campaigns
- Smart Traffic helps even at modest traffic
- Hosted pages can link to a store on any platform
- Unlimited conversions on every plan
Cons
- Starter is very limited, with 5 pages and 500 visitors a month
- A/B testing starts on the $149 Experiment plan
- No native Shopify storefront connection, so pages live outside the store
Is it right for you?
Choose Unbounce ifYou spend real money on paid ads and want dedicated, testable landing pages that work with any ecommerce platform.
Look elsewhere ifYou want product pages inside your Shopify theme with live cart data, or your traffic is too small for A/B tests to matter.
#6Best for large ecommerce ad programs
Instapage
A landing page platform for paid ads, with collaboration, server-side A/B testing and ad-to-page personalization.
- Paid plans from
- $79/mo annual
- Free plan
- No (14-day trial)
- Best for
- Performance marketing teams, agencies and brands running large paid ad programs
- Works on
- Hosted; WordPress plugin
Instapage is built for brands and agencies running many paid campaigns at once. For an ecommerce team, that means one landing page per ad group, product line or audience, kept organized. AdMap shows campaigns in one view and links each ad to a matching page, so you can spot ads still sending traffic to a generic homepage.
Collections build many pages from one template and a data set, such as a page per product or region. Server-side A/B testing avoids flicker and slow loads, and the custom-priced Convert plan adds ad-to-page personalization and heatmaps. Pages are hosted separately from your store, and the price only makes sense at serious ad spend.
Key features
- CollectionsBuild many pages from one template and a data set, such as a landing page for each product or region, without copying and editing each one.
- AdMapShows your ad campaigns in one view and links each to a matching landing page, so you can catch ads still sending shoppers to a generic page.
- Server-side A/B testingSplit traffic with custom weights, record a hypothesis for each test and keep a history of results. Testing runs on the server, so pages stay fast (Optimize plan and up).
- Dynamic text replacementOn Optimize and above, page text changes to match the keyword or ad a visitor clicked, which keeps the offer message consistent.
- Personalization and heatmapsThe Convert plan shows different content to different ad audiences and records clicks, mouse movement and scroll depth to show where shoppers lose interest.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Create | $79/mo annual ($99 monthly) | 15,000 visitors, builder, collaboration, popups and sticky bars, AI content |
| Optimize | $159/mo annual ($199 monthly) | Adds A/B testing, dynamic text replacement and multi-step forms, 5 workspaces |
| Convert | Custom | Ad-to-page personalization, heatmaps, compliance and a dedicated success manager |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial on Create and Optimize (card required).
Pros and cons
Pros
- Unlimited pages, conversions and contacts on every plan
- Collections and AdMap suit large campaign programs
- Server-side testing keeps pages fast
- Strong collaboration for brands working with agencies
Cons
- Expensive for small stores
- A/B testing is not on the entry plan
- Personalization and heatmaps need the custom-priced plan
Is it right for you?
Choose Instapage ifYou manage a large ecommerce ad budget across many campaigns and want a page for every ad group, with testing and personalization.
Look elsewhere ifYou are a small store on a tight budget or want landing pages inside your Shopify theme.
#7Best budget builder for any store platform
Landingi
A drag-and-drop landing page builder with AI page generation, Smart Sections and A/B testing, at a low entry price.
- Paid plans from
- $24/mo annual
- Free plan
- No (14-day trial)
- Best for
- Small businesses, marketers and agencies building campaign pages
- Works on
- Hosted; WordPress
Landingi is a low-cost hosted landing page builder that works no matter which ecommerce platform you use. For a small online store, it covers promotion pages, lead magnets, giveaway entries and pre-launch waitlists that link into your shop. At $24 a month billed annually, it has one of the lowest entry prices among the standalone tools here.
The AI generator drafts a page from a description of your offer, and Smart Sections let you build a block once, such as an offer banner or footer, and update it across every page. A/B testing and EventTracker arrive on the Optimize plan. The entry plan caps you at 10 pages and 2,000 visits a month, which suits testing an idea more than a big ad campaign.
Key features
- AI page generatorDescribe your offer and Landingi drafts a page you then edit in the drag-and-drop builder, which gets a promo page live quickly.
- Smart SectionsBuild a block once, such as an offer banner or footer, and reuse it across pages. Change it in one place and every page updates, handy when a discount code changes.
- Server-side A/B testingTest page variants on Optimize and above without slowing the page, so you can see which offer brings more sign-ups or clicks to your store.
- EventTrackerTracks clicks, form use and scrolling without setting up Google Tag Manager, so you can see how shoppers behave on a page.
- Popups and formsBuild lead-capture forms and popups and send contacts to your email or CRM tools.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Build | $24/mo annual | 10 active pages, 2,000 visits/mo, 1 domain, AI generator and forms |
| Optimize | Higher | 100 pages, 30,000 visits/mo, A/B testing, EventTracker, Smart Sections |
| Scale | Higher | Unlimited pages, client sub-accounts, agency branding, programmatic pages |
| Enterprise | Custom | SSO, team workspaces and a dedicated account manager |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial with full features.
Pros and cons
Pros
- Low entry price
- Hosted pages can link to a store on any platform
- Smart Sections speed up editing many pages
- Server-side A/B testing
Cons
- Entry plan caps you at 10 pages and 2,000 visits
- A/B testing and EventTracker need the Optimize plan
- No native store connection, so product data is not built in
Is it right for you?
Choose Landingi ifYou want cheap, standalone promo and lead pages for a store on any platform and do not need live product data on the page.
Look elsewhere ifYou want pages inside your Shopify theme, or you will send high traffic volumes on the entry plan.
#8Best for single-product funnels with upsells
ClickFunnels
An all-in-one sales funnel platform with pages, checkout, order bumps, one-click upsells and email.
- Paid plans from
- $81/mo annual
- Free plan
- No (14-day trial)
- Best for
- Online entrepreneurs and small ecommerce brands running offer funnels
- Works on
- Web; hosted
ClickFunnels is a funnel builder rather than a pure landing page tool, and that is why it earns a place for ecommerce. If you sell one hero product or a small range, often through direct-response ads, it lets you build the whole path: offer page, checkout, order bump, one-click upsell and thank-you page, with its own checkout for physical and digital products.
Order bumps and post-purchase upsells are the main reason to choose it, since they raise average order value without extra ad spend. Email, a CRM and A/B testing on every plan are included. It is expensive if you only need landing pages, and it replaces rather than plugs into a store theme, so it suits funnel-led brands more than catalog stores.
Key features
- Order bumps and one-click upsellsOffer an add-on at checkout and further products after purchase that buyers accept with one click, which raises average order value.
- Funnel builderMap each step from offer page to checkout to thank-you page and build it with drag-and-drop editing and funnel templates.
- Store and checkoutSell physical and digital products and subscriptions on built-in checkout pages, so you do not need a separate cart for a funnel.
- A/B testing on every planSplit-test funnel pages to see which version converts better, without paying for a higher tier.
- Email marketing and CRMSend broadcasts and automated sequences and see each contact's purchases and activity.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Launch | $81/mo annual ($97 monthly) | Unlimited funnels, 2 team members, 10,000 contacts, 5 domains |
| Scale | $164/mo annual ($197 monthly) | 5 workspaces, 75,000 contacts, unlimited domains, API and webhooks |
| Optimize | $248/mo annual ($297 monthly) | 10 workspaces, 150,000 contacts |
| Dominate | $5,997/year | 20 workspaces, 400,000 contacts, VIP support and private onboarding |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial.
Pros and cons
Pros
- Pages, checkout, email and upsells in one account
- Order bumps and upsells raise order value
- A/B testing on every plan
- Unlimited funnels and visitors on every plan
Cons
- Expensive if you only need landing pages
- No free plan
- Page design is less refined than dedicated store page builders
Is it right for you?
Choose ClickFunnels ifYou sell one hero product or a small range through ads and want offer pages, checkout and one-click upsells in one funnel.
Look elsewhere ifYou run a large catalog store and want pages that live inside your existing Shopify or WooCommerce theme.
#9Best for simple promo and lead-capture pages
Leadpages
A drag-and-drop landing page and simple site builder with pop-ups, alert bars and Stripe checkouts built in.
- Paid plans from
- Higher
- Free plan
- No (free trial)
- Best for
- Small online stores, creators and marketers without a designer
- Works on
- Hosted, WordPress
Leadpages is the easy option for small online stores that need promo pages fast: a holiday sale page, an email signup page with a discount code, or a page to sell a single product or bundle. The builder is simple enough for non-designers, and AI page creation drafts a first version from a short description of your offer.
Visits are not capped on any plan, so a page that takes off does not raise your bill. Pop-ups and alert bars capture emails, and Stripe checkouts let you take payment directly on a page. It has no native store connection, though, and A/B testing needs one of the higher plans, so it suits simple campaigns more than serious optimization.
Key features
- No traffic capsVisits are not capped on any plan and there are no overage fees, so a sale page that goes viral does not raise your bill.
- Pop-ups and alert barsAdd discount opt-in pop-ups and top or bottom bars to pages, or embed them on another site such as WordPress, to grow your email list.
- Stripe checkoutsTake one-time or recurring payments on a page or in a pop-up, so you can sell a single product or bundle without a separate cart.
- AI page creationDescribe your offer and get a draft page with copy and layout to edit, with a monthly AI credit allowance on every plan.
- A/B testing on higher plansTest page variants on the testing plans; the top plan adds multivariate tests, AI traffic routing and click and scroll heatmaps.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry plan | Higher | Pages, a custom domain, one site and blog, AI credits, analytics and integrations |
| Larger publishing plan | Higher | More pages, sites and domains, longer analytics history and a brand kit |
| Testing plans | Higher | Unlimited pages, A/B testing and dynamic text; top tier adds AI traffic routing and heatmaps |
| Enterprise | Custom | SSO, custom contracts and dedicated support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Leadpages plans have changed often, so compare page and site limits carefully. A free trial is available.
Pros and cons
Pros
- Predictable cost with no traffic caps
- Easy enough for non-designers
- Pop-ups, alert bars and checkout built in
- AI drafts a first page quickly
Cons
- No native connection to store product data
- A/B testing needs one of the higher plans
- Design options are more limited than store page builders
Is it right for you?
Choose Leadpages ifYou run a small online store and want quick, low-effort promo, email signup or single-product pages with no traffic limits.
Look elsewhere ifYou want product pages inside your store theme or plan to run regular A/B tests on a budget plan.
#10Best for WooCommerce stores
Elementor
A drag-and-drop page builder plugin for WordPress, with a WooCommerce Builder for product, cart and checkout pages.
- Paid plans from
- $60/year
- Free plan
- Yes (free plugin)
- Best for
- WooCommerce store owners, WordPress users and agencies
- Works on
- WordPress plugin; Elementor Hosting sold separately
Elementor is the natural landing page builder for WooCommerce stores, because it runs inside the same WordPress site as your shop. You design landing pages, campaign pages and product layouts visually, and the WooCommerce Builder lets you redesign product, cart and checkout pages, so promo pages and the buying path share one look and one checkout.
The free plugin is enough to build basic landing pages, and Essential at $60 a year adds Pro widgets and the Theme Builder. For ecommerce, the Advanced Solo tier matters more, since it adds the WooCommerce Builder, Popup Builder and full forms. There is no built-in A/B testing, and heavy pages can slow your store if you do not keep them lean.
Key features
- WooCommerce BuilderDesign product, cart and checkout pages for WooCommerce, so landing pages and the buying path match (Advanced Solo and up).
- Free drag-and-drop editorDesign pages visually inside WordPress with core widgets, so you can build a basic landing page before paying anything.
- Popup BuilderCreate discount and email-capture popups with exit-intent, scroll or time-on-page triggers (Advanced Solo and up).
- Theme BuilderDesign headers, footers and templates so landing pages share your store's branding.
- Responsive editingAdjust layouts and visibility per device breakpoint, so product and promo pages work well for mobile shoppers.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Core editor and widgets for WordPress |
| Essential | $60/year | 1 site, Pro widgets and Theme Builder |
| Advanced Solo | Higher | 1 site, adds Popup Builder, full forms and WooCommerce Builder |
| Advanced / Expert | Higher | Same features as Advanced Solo for 3 or 25 sites |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pro plans are billed yearly. Hosting is not included unless you buy Elementor Hosting.
Pros and cons
Pros
- Builds pages inside your existing WooCommerce site
- Free version is genuinely useful
- Affordable yearly pricing
- Large template library and add-on community
Cons
- No built-in A/B testing
- WooCommerce Builder and popups are not on the cheapest Pro plan
- Heavy pages can slow your store
Is it right for you?
Choose Elementor ifYou sell on WooCommerce and want custom landing and product pages inside the same WordPress site, at a low yearly cost.
Look elsewhere ifYou are on Shopify, do not want to manage WordPress, or need built-in A/B testing.
Best landing page builder by need
- DTC brands running paid social adsReplo
- Shopify stores on a budgetGemPages
- Starting free on ShopifyPageFly
- Stores on BigCommerceShogun
- Testable ad pages for any platformUnbounce
- Large multi-campaign ad programsInstapage
- Low-cost standalone landing pagesLandingi
- Upsells and order bumpsClickFunnels
- WooCommerce storesElementor
What to look for in a landing page builder
- Native store integrationCheck the builder works with your platform. Shopify page apps publish inside your store; standalone tools host pages elsewhere and need links or embeds to reach your cart.
- Live product and cart dataProduct, variant, price and add-to-cart elements should pull from your catalog so pages never show an old price or a sold-out variant.
- A/B testing on a plan you can affordTesting is how a landing page earns back its cost. Check which tier includes it, since most builders reserve it for the second or third plan.
- Ecommerce templatesLook for templates built for product launches, advertorials, listicles and sale pages, not just SaaS-style lead-gen layouts.
- Mobile speed and responsive controlMost ad traffic lands on a phone. You need per-device layout control and lean pages that do not slow your store.
- Pricing that fits how you publishSome builders charge by published page, others by visitors or sites. Match the model to how many campaign pages you plan to run each month.
How much do landing page builders for ecommerce cost in 2026?
Most stores can start free or pay $24 to $40 a month for a Shopify page builder. Standalone tools with A/B testing usually cost $99 to $250 a month, and funnel platforms start around $81 a month billed annually.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | PageFly, GemPages, Replo (build and preview), Elementor free plugin | New stores testing one or two custom pages |
| Starter | $24 to $40/mo (or $60/year) | PageFly Builder and Optimize, GemPages Build, Landingi Build, Unbounce Starter, Elementor Essential | Small stores running a few campaign pages |
| Growth | $79 to $160/mo | Instapage Create and Optimize, Unbounce Build and Experiment, ClickFunnels Launch, PageFly Accelerate | Stores spending steadily on paid ads |
| Advanced | $199/mo and up, or custom | Unbounce Optimize, PageFly Power, Replo and Shogun enterprise plans, Instapage Convert | Scaling brands running constant tests |
Entry prices from vendor pricing as of November 2026, billed monthly unless marked annual. Shopify page builders price per store.
Pay for A/B testing only once you have the traffic to use it. A test needs enough visitors to reach a clear result, so a new store gets more from a free or starter plan and a good template. Watch the pricing model too: PageFly charges more as you add published pages, Unbounce and Instapage by visitors, and Elementor by site, so estimate your page count and traffic before you pick a plan.
How we chose the best landing page builders
We started with the landing page builders in the MakeSuccessOnline directory and added well-known Shopify page builders we have not yet reviewed, such as Replo and GemPages. We judged each tool on the jobs ecommerce teams actually do: a paid ad landing page, a product launch page, a sale page and an email signup page. We combined hands-on reviews with vendor documentation, and checked pricing and plan limits in November 2026.
- Store integrationHow well pages connect to the store: native publishing, live product data, cart and checkout.25%
- Conversion toolsA/B testing, heatmaps, popups, upsells and analytics, and which plan includes them.20%
- Ecommerce templates and designTemplates for product, launch and sale pages, and control over the layout.15%
- Ease of useHow quickly a marketer can launch a page without a developer.15%
- Pricing and valueFree plans, entry price and how cost grows with pages or traffic.15%
- Page speed and mobileResponsive controls and how pages perform for mobile shoppers.10%
How to choose a landing page builder
- Start with your store platformShopify stores should look at Replo, GemPages, PageFly or Shogun first. WooCommerce stores should use Elementor. Any platform can use Unbounce, Instapage, Landingi or Leadpages.
- Decide where pages will livePages inside your store use live product data and your checkout. Off-store pages suit ad tests, pre-launch waitlists and giveaways that do not need the cart.
- List the page types you needProduct launches, advertorials, listicles, sale pages and signup pages need different templates. Check the builder has ecommerce templates for your main jobs.
- Check which plan includes A/B testingIf you plan to test offers, compare the price of the first plan that includes testing, not the entry price.
- Estimate your page count and trafficMatch the pricing model to your plans. Per-page pricing suits a few evergreen pages; visitor-based pricing suits many short campaigns with modest traffic.
- Build one real page in the trialRecreate your best-selling product page or a current ad landing page, test it on a phone, and check add-to-cart and checkout before you commit.
Check during the free trial
- Does the add-to-cart button use live prices, variants and stock, and send shoppers to your normal checkout?
- How fast does a finished page load on a phone compared with your current product page?
- Which plan includes A/B testing, and what does it cost at your expected traffic or page count?
- Can you place review, email and upsell widgets from the apps you already use?
- What happens to your published pages if you cancel or uninstall the app?
Red flags
- The add-to-cart or variant picker breaks or shows an outdated price on a published page.
- A/B testing is advertised but only available on a plan far above your budget.
- Pages are noticeably slower on mobile than your theme's own product pages.
- Uninstalling the app would leave you with broken or blank pages and no way to export them.
- Visitor caps on the entry plan are lower than the traffic from a single ad campaign.
Landing page builders for ecommerce: FAQs
What are the best landing page builders for ecommerce?
The best landing page builders for ecommerce are Replo for DTC Shopify brands, GemPages for affordable Shopify pages, PageFly for its free plan, Shogun for Shopify and BigCommerce, and Unbounce for testable ad pages on any platform. WooCommerce stores should use Elementor, and single-product brands that want upsells should consider ClickFunnels.
Is there a free landing page builder for Shopify?
Yes. PageFly's free plan lets you publish one page or section with the full editor and templates. GemPages has a free plan with a limited number of published pages, and Replo lets you build and preview pages free but needs a paid plan to publish. For WooCommerce, Elementor has a free plugin.
How much does an ecommerce landing page builder cost?
Most Shopify page builders cost $24 to $40 a month for a small store, such as PageFly Builder at $24/mo or GemPages Build at $29/mo. Standalone tools with A/B testing cost more: Unbounce Experiment is $149/mo and Instapage Optimize is $159/mo billed annually. Elementor Essential is $60 a year.
Replo vs GemPages: which is better?
Replo is better for DTC brands with designers who want fine layout control and ad-focused templates such as advertorials and listicles. GemPages is better for stores on a budget, with a free plan, paid plans from $29/mo and an AI tool that turns a reference design into a layout. Both only work on Shopify.
PageFly vs GemPages: which should I choose?
Choose PageFly if you want a free plan you can publish on and cheap A/B testing and heatmaps at $39/mo. Choose GemPages if you want a large template library, AI image-to-layout and elements for review and email apps. Both are Shopify-only and use live product data.
Should I use Unbounce or a Shopify page builder?
Use a Shopify page builder if you want landing pages inside your store with live product data and your normal checkout. Use Unbounce for off-store ad pages, pre-launch pages or stores on other platforms, especially when you want strong A/B testing and Smart Traffic. Unbounce has no native Shopify storefront connection.
What is the best landing page builder for WooCommerce?
Elementor is the best landing page builder for WooCommerce because it runs inside your WordPress site. Its WooCommerce Builder, on the Advanced Solo plan and up, lets you design product, cart and checkout pages, and the free plugin covers basic landing pages. It has no built-in A/B testing.
How do I choose a landing page builder for my online store?
Choose by store platform first, then by where pages will live: inside the store with live product data or on a separate host for ad tests. Next, check which plan includes A/B testing and how pricing grows with pages or traffic. Build one real product page in a free plan or trial before you pay.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.