Independently tested ranking
Best Email Marketing Software for Ecommerce in 2026
10 email platforms for online stores compared on store data sync, revenue flows, SMS and cost as your customer list grows.
- Tools compared
- 10
- With a free plan
- 6 of 10
- Median entry price
- $15/mo
- Average rating
- 4.4
On this page
- Quick answer
- Our top picks
- Key takeaways
- Comparison table
- The 10 best ecommerce email marketing tools
- Best email marketing software for ecommerce by need
- How much ecommerce email marketing tools cost
- How we ranked them
- How to choose email marketing software for ecommerce
- FAQ
- About the reviewer
- Related rankings
Which email marketing software is best for ecommerce?
The best email marketing software for ecommerce in 2026 is Klaviyo for growing DTC brands, Omnisend for stores on a budget, Shopify Email for new Shopify stores, Mailchimp for stores selling across channels and Drip for detailed automation. Entry plans start at about $11 to $40 a month for small lists.
Our top picks
Best overall
Klaviyo
Uses live order, product and browsing data from your store to drive segments, flows and SMS, with revenue reporting for every message.
Paid plans from $20/mo
See why we picked itBest value
Omnisend
Gives small stores pre-built cart, browse and post-purchase automations, product blocks and popups from $11.20 a month.
Paid plans from $11.20/mo
See why we picked itBest free option
Shopify Email
Built into the Shopify admin, pulls in your products automatically and includes 10,000 free emails a month.
Paid plans from $1 per 1,000 extra emails
See why we picked itKey takeaways
- Klaviyo leads because it syncs Shopify order, product and browsing data in real time and uses it in flows and segments.
- Omnisend offers similar ecommerce flows plus SMS for less, and is the best value for small and mid-sized stores.
- Shopify Email includes 10,000 free emails a month on paid Shopify plans, which is enough for many new stores.
- Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows drive most ecommerce email revenue.
- Choose a tool that reports revenue per flow and campaign, so you can see what actually sells.
Best ecommerce email marketing tools compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Klaviyo |
Growing Shopify and DTC brands | Yes (250 profiles) | $20/mo | ★4.7 |
| 2 | Omnisend |
Budget-conscious stores | Yes (250 contacts) | $11.20/mo | ★4.5 |
| 3 | Shopify Email | New stores on Shopify | Yes (10,000 emails/mo) | $1 per 1,000 extra emails | Not yet reviewed |
| 4 |  Mailchimp |
Stores with broader marketing needs | Yes (250 contacts) | $8.89/mo first year | ★4.1 |
| 5 |  Drip |
Detailed automation for DTC | No (14-day trial) | $39/mo | ★4.3 |
| 6 |  Brevo |
Large lists on a budget | Yes (300 emails/day) | $9/mo | ★4.4 |
| 7 | Privy | Growing your email list | No (15-day trial) | $30/mo | Not yet reviewed |
| 8 |  ActiveCampaign |
Advanced automation and CRM | No (14-day trial) | $15/mo annual | ★4.5 |
| 9 |  MailerLite |
Small stores keeping costs low | Yes (250 subscribers) | $12/mo | ★4.6 |
| 10 | Sendlane | Large customer lists | No (60-day trial) | $100/mo | Not yet reviewed |
Our rating comes from MakeSuccessOnline's hands-on reviews. Prices are the cheapest paid plan at the smallest list size, billed monthly unless marked annual, checked November 2026.
The 10 best ecommerce email marketing tools in 2026
For online stores, the deciding factor is how well the tool uses order and browsing data. Each platform below leads a specific type of store.
#1Best overall for ecommerce email
Klaviyo
The email + SMS platform for Shopify stores — segmentation gold.
- Paid plans from
- $20/mo
- Free plan
- Yes (250 profiles)
- Best for
- Growing Shopify and DTC brands
- Works on
- Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), Wix, Salesforce Commerce Cloud
Klaviyo is the email and SMS platform most growing online stores move to once they outgrow basic tools. It pulls orders, products, catalogue data and on-site browsing from your store in near real time, so a segment like "bought twice, not in 60 days" or a flow triggered by viewing one product works without exports or workarounds.
The difference from the cheaper tools on this list is what it does with that data. Klaviyo predicts each customer's lifetime value, churn risk and expected next order date, and you can build flows and segments on those predictions. Email, SMS, product reviews and a customer account hub all share the same profile, and revenue is attributed to each campaign and flow.
Key features
- Store data syncOrders, refunds, products, catalogue and browsing events flow in from your store automatically. Segments and flow triggers update as customers shop, which is what makes timely revenue emails possible.
- Pre-built revenue flowsReady-made welcome, abandoned cart, browse abandonment, abandoned checkout, post-purchase and win-back flows. You can switch them on in an afternoon and edit every step later.
- Predictive analyticsShows predicted lifetime value, churn risk and expected date of next order for each profile. You can time replenishment emails or target likely churners before they lapse.
- Product blocks and recommendationsDrop dynamic product blocks into emails that show items a customer viewed, left in the cart or is likely to buy next, pulled straight from your catalogue.
- Revenue reportingAttributes orders and revenue to each campaign, flow and individual message, so you can see which emails actually make money rather than just which get opened.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 250 active profiles and 500 emails a month, with limited reviews and customer hub |
| $20/mo | 500 active profiles and 5,000 emails a month, full flows, segmentation and reporting | |
| Marketing | $25/mo | Email plan features plus unlimited review orders, with AI and helpdesk tools as add-ons |
| Custom | Custom | Over 150,000 active profiles, priced through sales |
Prices checked on klaviyo.com/pricing, November 2026. The $20 Email plan covers 500 active profiles and rises with list size. SMS is a paid add-on.
Pros and cons
Pros
- Deepest use of store data of any tool here
- Predictions for next order date and lifetime value
- Clear revenue attribution per flow and message
- Email, SMS and reviews on one customer profile
Cons
- Cost climbs quickly as active profiles grow
- Depth takes time to learn for a first-time store owner
- SMS and some products are add-ons on top of the email price
Is it right for you?
Choose Klaviyo ifYou run a growing Shopify or DTC store, email drives a real share of revenue, and you want segments and flows built on purchase and browsing data.
Look elsewhere ifYou are just starting out with a small list, where Shopify Email or Omnisend covers the core flows for far less.
#2Best value for small and mid-sized stores
Omnisend
Klaviyo alternative for small-to-mid Shopify stores at a lower price.
- Paid plans from
- $11.20/mo
- Free plan
- Yes (250 contacts)
- Best for
- Small and mid-sized online stores
- Works on
- Shopify, WooCommerce, BigCommerce, Wix
Omnisend is built for online stores that want the main revenue automations without Klaviyo's price. Abandoned cart, browse abandonment, welcome, order follow-up and win-back workflows come pre-built, and its email editor has product picker and discount code blocks that pull items and codes straight from your store. Setup on Shopify takes minutes.
What sets it apart is how much a small store gets for little money. Even the free plan includes ecommerce workflows, popups, segmentation and 24/7 support. Signup forms, web push and SMS sit in the same account, so you can add a text to a cart workflow without a second tool. Segmentation and reporting are simpler than Klaviyo's, which suits most small teams.
Key features
- Pre-built ecommerce workflowsReady-made cart abandonment, browse abandonment, welcome, order confirmation and win-back workflows that work as soon as your store is connected.
- Product picker and discount blocksSearch your catalogue from inside the editor and drop products into an email with images and prices filled in, plus unique discount codes created in your store.
- Popups and signup formsPopups, embedded forms and landing pages on every plan, so list growth and the follow-up emails live in one place.
- SMS and web push in workflowsAdd SMS steps (Pro plan) and web push notifications to the same workflow as your emails, which helps recover carts from shoppers who ignore email.
- Sales reportingShows orders and revenue generated by each campaign and workflow, with more detailed reports on the Pro plan.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails a month, pre-built workflows, popups and segmentation |
| Standard | $11.20/mo | 500 contacts, 6,000 emails a month, custom workflows, unlimited web push and no Omnisend branding |
| Pro | $41.30/mo | 2,500 contacts, unlimited emails, SMS, product recommender options and advanced reporting |
| Custom | Custom | Over 150,000 active profiles |
Prices checked on omnisend.com/pricing, November 2026. The Standard price covers 500 contacts and rises with list size. SMS is billed per message on Pro.
Pros and cons
Pros
- Core revenue workflows ready on day one
- Low entry price for what you get
- Popups, email, SMS and push in one account
- 24/7 support on every plan, including free
Cons
- Segmentation and reporting are less detailed than Klaviyo
- SMS needs the Pro plan
- Fewer store platforms than Klaviyo or Mailchimp
Is it right for you?
Choose Omnisend ifYou run a small or mid-sized store and want cart, browse and post-purchase automations working quickly at a low monthly cost.
Look elsewhere ifYou need predictive analytics or very detailed customer segments, where Klaviyo goes further.
#3Best free option for new Shopify stores
Shopify Email
Shopify's built-in email marketing tool for store owners.
- Paid plans from
- $1 per 1,000 extra emails
- Free plan
- Yes (10,000 emails/mo)
- Best for
- New and small Shopify stores
- Works on
- Shopify only
Shopify Email, now part of Shopify Messaging, is the email tool built into the Shopify admin. Templates pull in your logo, colours, products and prices automatically, and contacts, orders and discounts are already there. For a new store it is the fastest way to start sending without connecting another app.
Its main draw is cost. Every Shopify store gets up to 10,000 emails a month free, then pays $1 per 1,000. Pre-built automations cover welcome, win-back and upsell emails, and you can build custom workflows. It is the only tool on this page that works on a single platform, and its segmentation and reporting are basic next to Klaviyo or Omnisend.
Key features
- Built into ShopifyRuns inside the Shopify admin with your customers, products and discounts already connected. There is nothing to install or sync.
- Product blocksTemplates fill in products and prices from your catalogue, with dynamic sections for best sellers and recently added items, plus express checkout buttons.
- Marketing automationsPre-built welcome, win-back and upsell automations, and custom workflows with triggers, conditions and wait steps.
- Sales reportingShows opens, delivery rate, sales and a conversion funnel for each email inside Shopify's own analytics.
- SMS in select countriesSMS campaigns can be sent from the same place in supported regions, billed separately from the free email allowance.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free allowance | $0 | Up to 10,000 emails a month, manual or automated |
| Extra emails | $1 per 1,000 extra emails | Pay only for emails over the monthly allowance, with lower rates at high volume |
| SMS | Billed separately | Available in select countries |
Prices checked on shopify.com/email-marketing, November 2026. Requires a Shopify plan. There is no contact limit; you pay by emails sent.
Pros and cons
Pros
- Free for most small stores
- Products and branding added automatically
- No extra app or data sync to manage
- Pay-as-you-go pricing is easy to predict
Cons
- Only works for Shopify stores
- Segmentation and reporting are basic
- No predictive data or advanced flow logic
Is it right for you?
Choose Shopify Email ifYou run a new or small Shopify store and want welcome, win-back and product emails running at little or no cost.
Look elsewhere ifEmail is a major revenue channel for you, or you sell on WooCommerce, BigCommerce or several platforms.
#4Best for stores that sell on several channels
Mailchimp
Simplest email marketing platform for small lists — easy automation, decent templates.
- Paid plans from
- $8.89/mo first year
- Free plan
- Yes (250 contacts)
- Best for
- Stores that also run broader marketing
- Works on
- Shopify, WooCommerce, BigCommerce, Wix, Squarespace and others
Mailchimp is the best known email platform, and it connects to more store platforms than most tools here. Once a store is linked, it syncs customers, orders and products, so you can send abandoned cart emails, add product blocks to campaigns and build segments based on what people bought, how often and how much they spent.
It suits stores whose marketing reaches beyond email. Landing pages, social and Google ad tools and a simple audience dashboard sit in the same account. The trade-off is ecommerce depth. Multi-step journeys and predictive segments need the Standard plan or higher, and its store flows are less detailed than Klaviyo, Omnisend or Drip.
Key features
- Store integrationsConnects to Shopify, WooCommerce, BigCommerce and other platforms to sync customers, orders and products, which keeps purchase-based segments up to date.
- Abandoned cart and purchase journeysPre-built automations for abandoned carts, first purchase and follow-ups. Essentials allows short flows; Standard and higher allow up to 200 multi-step flows.
- Product content blocksPull products from your connected store into campaigns and automations, with images, prices and links filled in.
- Predictive segmentsOn Standard and higher, groups customers by predicted likelihood to buy again and predicted value, so promotions go to the right people.
- Landing pages and adsBuild landing pages and create social ads from the same account, using your email audience for targeting.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 250 contacts, basic email and forms, no automation flows |
| Essentials | $8.89/mo first year | Email campaigns, short automation flows and store integrations |
| Standard | Higher | Up to 200 multi-step flows, predictive segments and more reporting |
| Premium | Higher | Advanced segmentation, comparative reports and more users |
Prices checked on mailchimp.com/pricing, November 2026. The Essentials price covers 500 contacts, applies for the first 12 months and rises with list size. SMS is a paid add-on in select countries.
Pros and cons
Pros
- Integrates with a very wide range of store platforms
- Landing pages and ads alongside email
- Easy editor for non-technical teams
- Large template library
Cons
- Introductory price rises after the first year
- Detailed store flows need Standard or higher
- Ecommerce segmentation is shallower than Klaviyo or Omnisend
Is it right for you?
Choose Mailchimp ifYou sell on more than one platform or need landing pages and ads as well as email, and want one familiar tool for all of it.
Look elsewhere ifYour revenue depends on detailed cart, browse and post-purchase flows, where an ecommerce-first tool does more.
#5Best for automation-heavy DTC brands
Drip
E-commerce email automation with deep Shopify + Magento integration.
- Paid plans from
- $39/mo
- Free plan
- No (14-day trial)
- Best for
- DTC brands that want detailed automation
- Works on
- Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento)
Drip is an ecommerce email platform aimed at brands that want close control over their automations. It tracks store events such as viewed product, started checkout and placed order, and uses them to trigger and branch visual workflows. Every plan includes all features, so the price only changes with your list size.
Its strength is the workflow builder and the reporting behind it. You can split a cart workflow by order value, product or past purchases, and Drip shows revenue earned by each workflow and email. Onsite popups are built in. It suits teams that like building their own logic, though the template library and app ecosystem are smaller than Klaviyo's.
Key features
- Visual workflow builderBuild automations with triggers, delays, decision splits and goals on one canvas. Useful for brands that want different paths for first-time buyers, repeat customers and high spenders.
- Store event trackingSyncs orders, products, carts and browsing from Shopify and other platforms, so workflows can react to what a shopper viewed or left behind.
- Onsite popups and formsPopups, flyouts and embedded forms with targeting rules, feeding new subscribers straight into welcome workflows.
- Product blocksAdd products from your catalogue to emails with images, prices and links filled in automatically.
- Revenue attributionReports revenue per campaign, workflow and individual email, so you can see which steps earn money and which to cut.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Drip | $39/mo | Up to 2,500 contacts, unlimited email sends and every feature |
| Larger lists | Higher | Same features, priced by number of contacts |
Prices checked on drip.com/pricing, November 2026. The $39 price covers up to 2,500 contacts. 14-day free trial.
Pros and cons
Pros
- Flexible workflow builder with detailed branching
- Revenue reporting per workflow and email
- All features on every plan
- Built-in popups and forms
Cons
- No free plan
- Smaller template library than Klaviyo or Mailchimp
- Fewer third-party integrations than the biggest platforms
Is it right for you?
Choose Drip ifYou run a DTC brand, like building your own automation logic, and want clear revenue numbers for each workflow.
Look elsewhere ifYou want a free plan to start, or SMS and reviews tightly built into the same tool.
#6Best for stores with large lists
Brevo
Formerly Sendinblue — cheap, transactional-friendly email + SMS platform.
- Paid plans from
- $9/mo
- Free plan
- Yes (300 emails/day)
- Best for
- Stores with large lists that email less often
- Works on
- Shopify, WooCommerce, PrestaShop, Adobe Commerce (Magento)
Brevo prices by the number of emails you send each month rather than by contacts. For a store with a large list of past buyers who hear from you a few times a month, that can cost far less than a contact-based tool. Its store plugins sync contacts, orders and products for segments and automations.
It also covers more than marketing email. Order confirmations and shipping notices can go out through Brevo's transactional email service, and SMS and WhatsApp campaigns sit in the same account. Abandoned cart and post-purchase automations are available, but its ecommerce flows and reporting are less developed than Klaviyo or Omnisend, and automation needs the Standard plan.
Key features
- Pricing by email volumePlans are set by monthly sends, so a large customer list does not push up the bill as long as you email it at a steady pace.
- Store pluginsShopify, WooCommerce and other plugins sync customers, orders and products, which powers purchase-based segments and cart automations.
- Transactional emailSend order confirmations, receipts and shipping updates from the same account as your campaigns, with delivery logs for each message.
- SMS and WhatsApp campaignsSend promotions by SMS or WhatsApp to customers who opted in, paid for with prepaid credits.
- Ecommerce automationsTemplates for abandoned cart, welcome and post-purchase follow-ups on Standard and higher plans.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 300 emails a day with Brevo branding |
| Starter | $9/mo | 5,000 emails a month for campaigns, no marketing automation |
| Standard | Higher | Marketing automation, ecommerce workflows and no Brevo branding |
| Professional | Higher | More users, advanced reporting and support |
Prices checked on brevo.com/pricing, November 2026. The $9 Starter plan covers 5,000 emails a month. SMS and WhatsApp use separate credits.
Pros and cons
Pros
- Large lists cost less when you email a few times a month
- Transactional and marketing email in one account
- SMS and WhatsApp built in
- Generous free plan for testing
Cons
- Automation needs the Standard plan
- Ecommerce flows and reporting are less developed than Klaviyo or Omnisend
- Free plan has a daily sending cap
Is it right for you?
Choose Brevo ifYou have a large list of past customers, email it a few times a month, and also want transactional email in the same tool.
Look elsewhere ifDetailed cart, browse and win-back flows are central to your revenue.
#7Best for list growth popups
Privy
Email, SMS and popup platform for growing small ecommerce stores.
- Paid plans from
- $30/mo
- Free plan
- No (15-day trial)
- Best for
- Small stores focused on list growth
- Works on
- Shopify, BigCommerce, Wix
Privy started as a popup tool and is still best known for it. Spin-to-win wheels, flyouts, bars, exit-intent popups and multi-step forms turn store visitors into email and SMS subscribers, with targeting by page, cart value or traffic source. It suits small stores whose first problem is a list that is too small.
Unlike the other tools here, you can buy Privy's popups on their own, priced by page views, or bundle them with email and SMS. Email plans include campaigns, automations and unlimited sends from $30 a month. The email side is simpler than Klaviyo or Omnisend, so many stores outgrow it once their list is established.
Key features
- Popups and displaysSpin-to-win wheels, flyouts, bars, embedded forms and exit-intent popups, with A/B testing to see which offer collects the most signups.
- Cart savers and cross-sellsOn-site displays that appear when a shopper is about to leave with items in the cart, or that suggest related products before checkout.
- Email automationsWelcome, abandoned cart and follow-up emails that send automatically once a visitor signs up or leaves the store.
- SMSText campaigns and automations for US and Canadian subscribers, with 250 free credits and paid credit packs that roll over.
- Store syncNew contacts sync to Shopify, BigCommerce and Wix, and can also pass to tools like Klaviyo if you send email elsewhere.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Pop-ups & Displays | $24/mo | Popups, spin wheels and landing pages for up to 10,000 page views a month |
| $30/mo | Up to 1,500 contacts, email campaigns, automations, popups and unlimited sends | |
| SMS add-on | From $20/mo | 1,250 credits on top of 250 free credits, rolling over each month |
Prices checked on privy.com/pricing, November 2026. The $30 Email plan covers up to 1,500 mailable contacts. 15-day free trial, no card required.
Pros and cons
Pros
- Some of the best popup and spin-wheel options for small stores
- Popups can be bought without the email product
- SMS credits roll over
- Quick to set up on Shopify
Cons
- Email automation is basic next to Klaviyo or Omnisend
- SMS is limited to the US and Canada
- Fewer store platforms than most tools here
Is it right for you?
Choose Privy ifYour store gets traffic but your list is small, and you want proven popups with simple email and SMS follow-up.
Look elsewhere ifYou already have a large list and need detailed segments and revenue flows.
#8Best for stores with complex customer journeys
ActiveCampaign
Marketing automation power-tool — if-this-then-that at a serious depth.
- Paid plans from
- $15/mo annual
- Free plan
- No (14-day trial)
- Best for
- Stores with long or complex customer journeys
- Works on
- Shopify, WooCommerce, BigCommerce, Square, Adobe Commerce (Magento)
ActiveCampaign is a marketing automation platform with a strong ecommerce side, rather than a store tool first. Its automation builder can mix store events with lead scoring, site tracking and sales pipeline stages, which makes it a good fit for high-ticket products, B2B wholesale or stores that sell both online and in person.
Shopify, WooCommerce and Square integrations are on every plan, with abandoned cart automations included. BigCommerce, Magento and Shopify Plus integrations, plus predictive sending, need the Pro plan. Compared with Klaviyo, its product blocks and ecommerce reporting are lighter, but its automation logic, lead scoring and built-in CRM go further than any other tool here.
Key features
- Advanced automation builderCombine store events, email engagement, site visits and tags in branching automations. Useful when a purchase decision takes weeks rather than minutes.
- Store integrationsShopify, WooCommerce and Square sync customers and orders on every plan, with BigCommerce, Magento and Shopify Plus on Pro and higher.
- Abandoned cart automationsRecover lost carts with automated emails on every plan, using the cart contents synced from your store.
- Lead scoring and CRMScore contacts by behaviour and pass hot leads into a sales pipeline, which helps stores that sell high-value items or wholesale.
- Predictive sendingOn Pro and higher, sends each email at the time a contact is most likely to open it.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $15/mo annual | 1,000 contacts, email, automations, abandoned cart and Shopify, WooCommerce and Square integrations |
| Plus | Higher | Starter features plus more automation and reporting |
| Pro | Higher | Premium store integrations, predictive sending and more reporting |
| Enterprise | Custom | Premium CRM integrations and dedicated support |
Prices checked on activecampaign.com/pricing, November 2026. The Starter price covers 1,000 contacts billed annually. 14-day free trial, no card required.
Pros and cons
Pros
- Most flexible automation logic on this page
- Lead scoring and CRM for high-ticket or B2B sales
- Abandoned cart on every plan
- Strong site tracking
Cons
- No free plan
- BigCommerce, Magento and Shopify Plus need the Pro plan
- Product blocks and store reporting are lighter than Klaviyo
Is it right for you?
Choose ActiveCampaign ifYou sell high-ticket items, run B2B or wholesale alongside retail, or need automations that mix store data with sales follow-up.
Look elsewhere ifYou run a typical DTC store that mainly needs cart, browse and win-back flows, where Klaviyo or Omnisend fit better.
- Paid plans from
- $12/mo
- Free plan
- Yes (250 subscribers)
- Best for
- Small stores keeping costs low
- Works on
- Shopify, WooCommerce
MailerLite is the simplest tool on this page. Its drag-and-drop editor, landing pages and automation builder are easy to pick up, and its Shopify and WooCommerce integrations sync customers and products so you can add product blocks and run abandoned cart workflows without much setup. Most small stores can launch their first flows in an afternoon.
It stands out for small stores that want clean, good-looking emails at a low price and do not need deep data. It can also sell digital products and paid subscriptions directly, which helps creators who run a small shop. Ecommerce segmentation and revenue reporting are basic compared with Klaviyo, Omnisend or Drip.
Key features
- Store integrationsShopify and WooCommerce integrations sync customers, orders and products into MailerLite for segments and ecommerce triggers.
- Abandoned cart workflowsAutomatically email shoppers who leave items in their cart, with the cart contents shown in the email.
- Product blocksAdd products from your connected store to emails with images, prices and buy buttons filled in.
- Landing pages and formsBuild landing pages, popups and embedded forms to grow your list, all on the same simple editor.
- Digital productsSell digital downloads and paid newsletters directly from MailerLite, which suits creators running a small shop on the side.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 250 subscribers, 2,500 emails a month and core automations |
| Comfort | $12/mo | Monthly emails up to 10 times your subscriber tier, 3 users and more templates and features |
| Power | $25/mo | Unlimited emails and users, plus advanced features |
| Enterprise | Custom | For 200,000 subscribers or more |
Prices checked on mailerlite.com/pricing, November 2026. The Comfort price is for the smallest paid subscriber tier and rises with list size. Annual billing saves 10%, and new accounts get a 14-day trial of premium features.
Pros and cons
Pros
- Easiest editor and setup on this page
- Low prices for small lists
- Abandoned cart and product blocks for Shopify and WooCommerce
- Can sell digital products directly
Cons
- Ecommerce segmentation is basic
- Revenue reporting is limited
- No built-in SMS
Is it right for you?
Choose MailerLite ifYou run a small store, want simple cart and product emails that look good, and care more about cost than depth.
Look elsewhere ifEmail drives a big share of your revenue and you need detailed segments, SMS or per-flow revenue data.
#10Best for unlimited contacts
Sendlane
Email and SMS marketing platform for ecommerce brands, priced by sends with unlimited contacts.
- Paid plans from
- $100/mo
- Free plan
- No (60-day trial)
- Best for
- Ecommerce brands with large customer lists
- Works on
- Shopify, Shopify Plus, WooCommerce
Sendlane is an email and SMS platform for ecommerce that charges by emails sent, with unlimited contacts. For a store with a large list of past buyers, that keeps costs flat as the list grows, much like Brevo, but with ecommerce automation and Shopify data closer to what Klaviyo offers growing brands.
Its other difference is service. Paid plans include 24/7 support, a dedicated customer success manager and assisted migration from your current tool, which is rare at this price. Deep Shopify and WooCommerce sync, multivariate testing and behaviour-based automations are on every plan. The trade-off is a $100 starting price, which is a lot for a small store.
Key features
- Unlimited contactsPricing is based on email sends, so past customers and old subscribers do not raise your bill just by being on the list.
- Deep store data syncShopify, Shopify Plus and WooCommerce integrations bring in orders, products and customer behaviour for segments and automation triggers.
- Behaviour-based automationsTrigger flows on store and site events, tracked with Sendlane's Beacon website tracking, for cart, browse and post-purchase journeys.
- Multivariate testing and ROI trackingTest several versions of an email at once and track revenue earned by each campaign and automation.
- Hands-on supportRound-the-clock support, a dedicated customer success manager and white glove migration help you move flows and data from another platform.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Base | $100/mo | Unlimited contacts, email campaigns and automations, popups, segmentation and a dedicated success manager |
| Higher send volumes | Higher | Same features with more monthly sends |
| SMS | From $0.009 per credit | Text messages on paid accounts, including carrier fees |
Prices checked on sendlane.com/pricing, November 2026. The $100 plan includes unlimited contacts and is priced by monthly sends. 60-day free trial for up to 100 contacts and 500 sends.
Pros and cons
Pros
- Unlimited contacts keeps costs flat for big lists
- Dedicated success manager and migration help
- Email and SMS with deep Shopify data
- 24/7 support
Cons
- High entry price for small stores
- Fewer store platforms than Klaviyo or Mailchimp
- Trial is too small to test with your real list
Is it right for you?
Choose Sendlane ifYou run an established store with a large list and want ecommerce automation plus hands-on help without paying per contact.
Look elsewhere ifYou are a small or new store, where $100 a month is hard to justify against Omnisend or Shopify Email.
Best email marketing software for ecommerce by need
How much does ecommerce email marketing software cost in 2026?
Ecommerce email tools price by contacts or profiles, so cost grows with your customer list.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Shopify Email (10,000 emails/mo), Klaviyo, Omnisend, Mailchimp, MailerLite, Brevo | New stores with small lists |
| Starter | $10 to $40/mo | Omnisend, Klaviyo, MailerLite, Brevo, Privy, Drip, ActiveCampaign | Stores with up to about 2,500 contacts |
| Growth | $100 to $500/mo | Klaviyo, Omnisend Pro, Drip, Sendlane | Stores with 10,000 to 50,000 contacts |
| Scale | $1,000+/mo | Klaviyo, Sendlane | Large DTC brands |
Entry prices from vendor pricing pages, November 2026.
SMS is billed separately on most tools, by credits or messages sent.
How we chose the best ecommerce email marketing tools
We started with the email and SMS tools in the MakeSuccessOnline directory that integrate with ecommerce platforms, then added three tools we have not reviewed yet. We scored each on the criteria below using hands-on testing, vendor documentation and current pricing. Prices were checked on vendor sites in November 2026.
- Store data integrationHow deeply the tool syncs orders, products and browsing data.25%
- Ecommerce automationPre-built and custom flows: welcome, cart, browse, post-purchase and win-back.25%
- Pricing as you growCost at 1,000, 10,000 and 50,000 contacts.20%
- SMS and other channelsSMS, push and WhatsApp in the same platform.10%
- ReportingRevenue attribution per email and flow.10%
- Ease of useHow fast a small team can launch core flows.10%
How to choose email marketing software for ecommerce
- Check your store platform integrationNative Shopify, WooCommerce or BigCommerce sync is essential. Avoid tools that rely only on Zapier.
- Build the core flows firstWelcome, abandoned cart, browse abandonment, post-purchase and win-back drive most email revenue.
- Work out cost at your list sizeCompare prices at your current contacts and at twice that.
- Decide on SMSIf you plan to use SMS, an all-in-one tool keeps data and timing aligned.
- Look at revenue reportingMake sure you can see revenue per flow and campaign.
- Grow the listUse popups or signup forms with a clear offer to grow your list.
Check during the free trial
- Does it sync orders and products in real time?
- Are cart and browse abandonment flows ready to use?
- What does it cost at twice your list size?
- Can you see revenue per flow?
- Does it include SMS?
Red flags
- Store integration only through Zapier
- No abandoned cart automation
- Pricing counting unsubscribed contacts
- No revenue reporting
- Hard to export customer data
Ecommerce email marketing FAQ
What is the best email marketing software for ecommerce?
Klaviyo is the best email marketing software for most ecommerce brands, Omnisend is the best value option, and Shopify Email is the best free choice for new Shopify stores.
Is Klaviyo or Omnisend better?
Klaviyo has deeper data, segmentation and reporting, which suits growing brands. Omnisend is easier and cheaper, with similar core ecommerce flows, which suits smaller stores.
Is Shopify Email good enough?
Shopify Email is good enough for new stores sending simple campaigns and basic automations. As your list and revenue grow, Klaviyo or Omnisend give you better segmentation and reporting.
What email flows should an online store have?
Start with a welcome series, abandoned cart, browse abandonment, post-purchase and win-back flow. These usually drive most automated email revenue.
How much does ecommerce email marketing cost?
Most ecommerce email tools cost $10 to $40 a month for small lists and $100 to $500 a month for 10,000 to 50,000 contacts.
Should I use email and SMS together?
Yes, for most stores. Using one platform for both keeps customer data and timing aligned. Klaviyo, Omnisend, Brevo, Privy and Sendlane all include SMS.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.