About Drip
Drip is an email marketing platform built for DTC e-commerce brands. On the strengths side, deep e-commerce event tracking; on the depth side, cheaper than Klaviyo at low-mid scale. The things you'll actually touch most days are Workflow builder and Shopify integration. It's quick to pick up, with a free plan to start and paid tiers from $39/mo. A reasonable Klaviyo alternative for small-mid Shopify stores. What stands out is simple — visual workflow builder is clean.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Drip — read both sides before committing.
Use it if…
- Small-to-mid Shopify stores ($100K–$5M/yr)
- DTC brands needing e-commerce flows
- Teams migrating off Mailchimp
Skip it if…
- Non-ecommerce (ActiveCampaign wins)
- Enterprise DTC (Klaviyo wins)
- Pure newsletter writers
Pros and cons
Pros
- Deep e-commerce event tracking
- Cheaper than Klaviyo at low-mid scale
- Visual workflow builder is clean
- Hits the core email marketing workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Smaller feature set than Klaviyo
- Deliverability has slipped in recent years
- Reporting is thinner than ActiveCampaign
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Drip.
-
01
Workflow builder
Visual automation for e-commerce flows
-
02
Shopify integration
Order, product, cart event tracking
-
03
Segmentation
Behavioral + attribute segments
-
04
Core workspace
The main editor or dashboard where day-to-day email marketing work happens
-
05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
-
06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Starter
$39 /mo
- 2.5K contacts
- All features
- Email + SMS add-on
Frequently asked questions
What people usually want to know before signing up for Drip.
Is Drip better than Klaviyo?
Not better — cheaper at low scale. Klaviyo wins past ~$1M/yr GMV.
Does Drip include SMS?
Yes, as an add-on.
How is pricing calculated — contacts or sends?
Usually contacts (every email in your list counts). A few tools price on sends, which is friendlier for inactive-heavy lists.
Can I migrate from Mailchimp without losing automations?
Lists and templates import cleanly. Automations have to be rebuilt — budget half a day per complex sequence.
Does it handle transactional email too?
Most ESPs separate transactional from marketing. Expect to pair with Postmark, Resend or an SMTP service for high-volume transactional sends.
Bottom line
Should you use Drip?
A reasonable Klaviyo alternative for small-mid Shopify stores. Scale beyond $1M/yr and Klaviyo makes more sense.