Omnisend
Klaviyo alternative for small-to-mid Shopify stores at a lower price.
About Omnisend
Omnisend is the email marketing platform most shopify SMBs end up on once a free tool stops being enough. On the strengths side, free tier covers 250 contacts + 500 emails/mo; on the depth side, Pre-built Shopify flows are strong. The product centres on Pre-built flows and Segmentation — everything else is scaffolding around those. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. Great entry-level e-commerce email tool.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Omnisend — read both sides before committing.
Use it if…
- Shopify stores under $1M/yr
- DTC brands wanting multi-channel
- Teams migrating off Mailchimp
Skip it if…
- Enterprise DTC (Klaviyo wins)
- B2B SaaS (ActiveCampaign wins)
- Pure newsletter writers
Pros and cons
Pros
- Free tier covers 250 contacts + 500 emails/mo
- Pre-built Shopify flows are strong
- Email + SMS + push in one
- Hits the core email marketing workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Deliverability sometimes lower than Klaviyo
- Deeper segmentation requires paid tier
- Analytics less sophisticated than Klaviyo
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Omnisend.
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01
Pre-built flows
Welcome, abandoned cart, post-purchase templates
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02
Segmentation
Behavioral + lifecycle segments
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03
SMS + push
Multi-channel included
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04
Core workspace
The main editor or dashboard where day-to-day email marketing work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- 250 contacts
- 500 emails/mo
- Core features
Pro
$59 /mo
- 2.5K contacts
- Unlimited emails
- SMS credits
Frequently asked questions
What people usually want to know before signing up for Omnisend.
Does Omnisend include SMS?
Yes, included with credits on paid plans.
Can I migrate from Klaviyo?
Yes — Omnisend has an import tool, including flow templates.
How is pricing calculated — contacts or sends?
Usually contacts (every email in your list counts). A few tools price on sends, which is friendlier for inactive-heavy lists.
Can I migrate from Mailchimp without losing automations?
Lists and templates import cleanly. Automations have to be rebuilt — budget half a day per complex sequence.
Does it handle transactional email too?
Most ESPs separate transactional from marketing. Expect to pair with Postmark, Resend or an SMTP service for high-volume transactional sends.
Bottom line
Should you use Omnisend?
Great entry-level e-commerce email tool. Scale beyond $1M/yr GMV and Klaviyo starts earning its premium.