Independently tested ranking
Best Email Marketing Software for Shopify in 2026
We compared 10 email marketing tools for Shopify stores on store data sync, abandoned cart flows, SMS, list growth and real cost as your customer list grows.
- Tools compared
- 10
- With a free plan
- 6 of 10
- Median entry price
- $16/mo
- Average rating
- 4.4
On this page
- Quick answer
- Our top picks
- Key takeaways
- What is email marketing software for Shopify?
- Comparison table
- The 10 best email marketing software for Shopify
- Best email marketing software for Shopify by need
- What to look for
- How much email marketing software for Shopify cost
- How we ranked them
- How to choose email marketing software for Shopify
- FAQ
- About the reviewer
- Related rankings
Which email marketing software is best for Shopify?
The best email marketing software for Shopify is Klaviyo for most stores thanks to its deep store data sync and predictive analytics. Omnisend is the best value for email and SMS, Shopify Messaging is the best free start for new stores, Privy is best for popups and list growth, and Drip is best for branching automation. Shopify Messaging includes 10,000 free emails a month, while Klaviyo's paid plans start at $20 a month.
Our top picks
Best overall
Klaviyo
Uses every Shopify order and browsing event for flows, segments, predictions and revenue reporting.
Paid plans from $20/mo
See why we picked itBest value
Omnisend
Ready-made Shopify workflows, popups, web push and SMS from $11.20 a month, with a free plan to start.
Paid plans from $11.20/mo
See why we picked itBest free option
Shopify Messaging
Built into the Shopify admin with 10,000 free emails a month and no app or data sync to manage.
Paid plans from $1 per 1,000 extra emails
See why we picked itKey takeaways
- Klaviyo uses the most Shopify data: orders, browsing, catalog and predicted next order dates all feed its flows and segments.
- Shopify Messaging (formerly Shopify Email) is free for up to 10,000 emails a month, enough for most new stores to run welcome and abandoned cart emails.
- Omnisend gives you email, popups and web push from $11.20 a month, with SMS on its Pro plan, which makes it the main Klaviyo alternative for Shopify.
- Contact-based pricing gets expensive as your customer list grows. Tools priced mainly by sends can cost less for large lists you email rarely: Sendlane includes unlimited contacts, and Brevo prices its plans by monthly email volume.
- Switch on welcome, abandoned cart and post-purchase flows first. On Shopify, these automations usually earn more than one-off campaigns.
What is email marketing software for Shopify?
The best email marketing software for Shopify is a tool that connects to your store, syncs orders, products and browsing data, and uses it to send automated emails such as welcome series, abandoned cart reminders and post-purchase follow-ups. Most also handle newsletters, sign-up popups and, increasingly, SMS from the same customer profile.
For a Shopify store, the job is to turn visitors into subscribers and subscribers into repeat buyers. That means a reliable Shopify integration, pre-built revenue flows, product blocks that pull from your catalog, discount codes, and reporting that ties each email to Shopify orders. The right choice depends on your list size, whether you want SMS, and how much you can spend as the list grows.
Best email marketing software for Shopify compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Klaviyo |
Most Shopify stores | Yes (250 profiles) | $20/mo | ★4.7 |
| 2 | Omnisend |
Email and SMS on a budget | Yes (250 contacts) | $11.20/mo | ★4.5 |
| 3 | Shopify Messaging | New and small stores | Yes (10,000 emails/mo) | $1 per 1,000 extra emails | Not yet reviewed |
| 4 | Privy | Popups plus simple email | No (15-day trial) | $24/mo | Not yet reviewed |
| 5 |  Drip |
Branching email automation | No (14-day trial) | $39/mo | ★4.3 |
| 6 |  Attentive |
Shopify Plus SMS and email | No | Custom | ★4.5 |
| 7 | Sendlane | Large lists, hands-on support | No (60-day trial) | $100/mo | Not yet reviewed |
| 8 |  Brevo |
Low-cost sends and SMS | Yes (300 emails/day) | $9/mo | ★4.4 |
| 9 |  Mailchimp |
Beginners who know Mailchimp | Yes (250 contacts) | $8.89/mo | ★4.1 |
| 10 |  MailerLite |
Cheap, simple store email | Yes (250 subscribers) | $12/mo | ★4.6 |
Our rating comes from MakeSuccessOnline's hands-on reviews. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 10 best email marketing software for Shopify in 2026
Klaviyo leads for most Shopify stores, but you do not need it on day one. The tools below are ranked for Shopify merchants, from free built-in email to enterprise SMS, and each leads a specific need.
#1Best overall for Shopify stores
Klaviyo
An email, SMS and customer data platform built for ecommerce brands, using Shopify store data to power automated flows, segments and revenue reporting.
- Paid plans from
- $20/mo
- Free plan
- Yes (250 profiles)
- Best for
- Shopify and DTC brands, and the agencies that serve them
- Works on
- Web, iOS, Android, API
Klaviyo is the best email marketing software for Shopify for most stores because it does the most with your store data. Orders, refunds, products, catalog and browsing events sync from Shopify automatically, so segments and flow triggers update as customers shop, without exports, CSV uploads or any manual tagging work.
That data feeds the features Shopify merchants care about: abandoned checkout and browse abandonment flows, product blocks that show what a shopper viewed, predicted next order dates for replenishment emails, and revenue reporting for every flow and message. The trade-off is cost. Pricing rises with active profiles, and SMS is a paid add-on.
Key features
- Shopify data syncOrders, refunds, products, catalog and browsing events flow in from your Shopify store automatically, so segments and flow triggers always reflect what customers just did.
- Pre-built revenue flowsWelcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase and win-back flows you can switch on in an afternoon and refine later.
- Predictive analyticsEach profile shows predicted lifetime value, churn risk and expected date of next order, which lets you time replenishment and win-back emails instead of guessing.
- Product blocks and recommendationsDynamic blocks pull items a customer viewed, left in the cart or is likely to buy next from your Shopify catalog.
- Revenue reportingAttributes Shopify orders and revenue to each campaign, flow and message, so you can see which emails actually pay for the subscription.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 250 active profiles and 500 emails a month, limited reviews and customer hub |
| $20/mo | 500 active profiles and 5,000 emails a month, full flows, segmentation and reporting; price rises with list size | |
| Marketing | $25/mo | Email plan features plus unlimited review orders, with AI and helpdesk tools as add-ons |
| Custom | Custom | Over 150,000 active profiles, priced through sales |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices shown are for 500 active profiles; SMS is a paid add-on.
Pros and cons
Pros
- Deepest use of Shopify store data of any tool here
- Predicted next order date and lifetime value per customer
- Clear revenue attribution per flow and message
- Email, SMS and reviews on one customer profile
Cons
- Cost climbs quickly as active profiles grow
- Takes time to learn for a first-time store owner
- SMS and some products cost extra on top of the email price
Is it right for you?
Choose Klaviyo ifYour Shopify store has steady sales and you want flows, segments and reporting that use every order and browsing event.
Look elsewhere ifYou are a brand-new store with a tiny list and want the cheapest possible start, where Shopify Messaging or Omnisend's free plan will do.
#2Best value email and SMS for Shopify
Omnisend
An ecommerce marketing platform that combines email, SMS and web push with ready-made Shopify workflows.
- Paid plans from
- $11.20/mo
- Free plan
- Yes (250 contacts)
- Best for
- Small and mid-sized Shopify stores and the agencies that run them
- Works on
- Web; store apps for Shopify, WooCommerce, BigCommerce and Wix
Omnisend is the best-value pick for Shopify stores that want ecommerce email and SMS without Klaviyo's price. Install the Shopify app and its pre-built cart abandonment, browse abandonment, welcome, order confirmation and win-back workflows start working with your store data straight away, with no flow building needed to get your first sales from email.
It also bundles the pieces small stores usually buy separately. Popups, signup forms and landing pages come on every plan, web push is unlimited from Standard, and SMS steps can sit in the same workflow as your emails on Pro. Segmentation and reporting are simpler than Klaviyo's, which suits most stores under a few thousand customers.
Key features
- Pre-built ecommerce workflowsCart abandonment, browse abandonment, welcome, order confirmation and win-back workflows work as soon as your Shopify store is connected.
- SMS and web push in workflowsAdd SMS steps (Pro plan) and web push notifications to the same workflow as your emails to reach shoppers who ignore email.
- Product picker and discount blocksSearch your Shopify catalog inside the editor and drop products into an email with images and prices filled in, plus unique discount codes created in your store.
- Popups and signup formsPopups, embedded forms and landing pages on every plan, so list growth and follow-up live in one account.
- Sales reportingShows orders and revenue from each campaign and workflow, with more detailed reports on Pro.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails a month, pre-built workflows, popups and segmentation |
| Standard | $11.20/mo | 500 contacts, 6,000 emails a month, custom workflows, unlimited web push, no Omnisend branding |
| Pro | $41.30/mo | 2,500 contacts, unlimited emails, SMS billed per message, product recommender options and advanced reporting |
| Custom | Custom | Custom pricing for lists over 150,000 active profiles |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices rise with contact count; SMS is billed per message on Pro.
Pros and cons
Pros
- Core Shopify revenue workflows ready on day one
- Low entry price for what you get
- Popups, email, SMS and push in one account
- 24/7 support on every plan, including free
Cons
- Segmentation and reporting are less detailed than Klaviyo
- SMS needs the Pro plan
- SMS is billed per message on top of the plan
Is it right for you?
Choose Omnisend ifYou run a small or mid-sized Shopify store and want email, popups and SMS in one tool at a lower price than Klaviyo.
Look elsewhere ifYou need predictive analytics or very detailed revenue reporting across a large customer base.
#3Best free option for new Shopify stores
Shopify Messaging
Shopify's built-in email marketing tool, formerly Shopify Email, run from the Shopify admin and priced by emails sent.
- Paid plans from
- $1 per 1,000 extra emails
- Free plan
- Yes (10,000 emails/mo)
- Best for
- Shopify merchants, especially small and new stores
- Works on
- Shopify admin (web, Shopify mobile app)
Shopify Messaging, formerly Shopify Email, is the simplest way to start email marketing on Shopify. It runs inside the Shopify admin with your customers, products and discounts already connected, so there is no app to install and no data sync to manage. Up to 10,000 emails a month are free on a paid Shopify plan.
It covers the basics well: branded templates that pull in products and prices, welcome, abandoned cart, win-back and upsell automations, and targeting with Shopify customer segments. What it lacks is depth. There are no predictive analytics or advanced flow logic, so growing stores often move to Klaviyo or Omnisend later.
Key features
- Built into ShopifyRuns inside the Shopify admin with customers, products and discounts already connected. There is nothing to install or sync.
- Product blocksTemplates fill in products and prices from your catalog, with dynamic sections for best sellers and recently added items.
- Marketing automationsPre-built welcome, abandoned cart, win-back and upsell automations, plus custom workflows with triggers, conditions and wait steps.
- Customer segmentsTarget emails using the Shopify customer segments you already build from order and customer data.
- Sales reportingOpens, delivery rate, sales and a conversion funnel for each email, inside Shopify analytics.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free allowance | $0 | Up to 10,000 emails a month with campaigns and automations; requires a paid Shopify plan |
| Extra emails | $1 per 1,000 emails | Emails over the monthly allowance, billed on your Shopify invoice, with lower rates at high volume |
| SMS | Billed separately | SMS campaigns and automations per message, in select countries |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. A paid Shopify plan is required; extra emails are billed on your Shopify invoice.
Pros and cons
Pros
- Free for most small stores
- Products and branding added automatically
- No extra app or data sync to manage
- Pay-as-you-go pricing is easy to predict
Cons
- Segmentation and reporting are basic
- No predictive analytics or advanced flow logic
- SMS limited to some countries
Is it right for you?
Choose Shopify Messaging ifYou are launching or running a small Shopify store and want welcome and abandoned cart emails without paying for another app.
Look elsewhere ifYou want predictive segments, detailed attribution or might move off Shopify, since it only works inside Shopify.
#4Best for list growth with popups
Privy
An ecommerce marketing tool focused on popups, spin wheels and cart savers, with email and SMS for small online stores.
- Paid plans from
- $24/mo
- Free plan
- No (15-day trial)
- Best for
- Small and growing Shopify stores
- Works on
- Web; works with Shopify, BigCommerce and Wix stores
Privy is the pick for small Shopify stores whose first problem is getting subscribers, not running complex flows. Its spin-to-win wheels, flyouts, bars, exit-intent popups and cart savers are among the best options for small stores, with A/B testing to see which offer collects the most signups. Setup on Shopify is quick.
You can buy popups alone for $24 a month and keep sending email from another tool, since contacts sync to Shopify and can pass to Klaviyo. Or add the Email plan for welcome, abandoned cart and follow-up emails with unlimited sends. Email automation is basic, so it fits stores that want simple, effective flows.
Key features
- Popups and displaysSpin-to-win wheels, flyouts, bars, embedded forms and exit-intent popups, with A/B testing to find the offer that collects the most signups.
- Cart savers and cross-sellsOn-site displays that appear when a shopper is about to leave with items in the cart, or that suggest related products before checkout.
- Email automationsWelcome, abandoned cart and follow-up emails that send automatically once a visitor signs up or leaves the store.
- SMSText campaigns and automations for US and Canadian subscribers, with 250 free credits and paid credit packs that roll over.
- Store syncNew contacts sync to Shopify and can pass to Klaviyo if you send email elsewhere.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Pop-ups & Displays | $24/mo | Popups, spin wheels, bars, flyouts and landing pages for up to 10,000 page views a month |
| $30/mo | Email campaigns, automations, popups and unlimited sends for up to 1,500 mailable contacts; price rises with contacts | |
| SMS add-on | From $20/mo | 1,250 credits on top of 250 free credits, rolling over; US and Canada |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 15-day free trial, no card required.
Pros and cons
Pros
- Some of the best popup and spin-wheel options for small stores
- Popups can be bought without the email product
- SMS credits roll over
- Quick to set up on Shopify
Cons
- Email automation is basic next to Klaviyo or Omnisend
- SMS is limited to the US and Canada
- No free plan
Is it right for you?
Choose Privy ifYour Shopify store needs more subscribers first, and you want popups plus simple email and SMS from one vendor.
Look elsewhere ifYou need advanced segmentation, branching flows or SMS outside the US and Canada.
#5Best for detailed automation without enterprise pricing
Drip
An email marketing and automation platform built for online stores, with Shopify data sync, workflows and onsite popups.
- Paid plans from
- $39/mo
- Free plan
- No (14-day trial)
- Best for
- Small and mid-sized Shopify and WooCommerce brands
- Works on
- Web
Drip suits Shopify brands that want detailed email automation without paying enterprise prices. Its visual workflow builder handles triggers, delays, decision splits and goals on one canvas, so first-time buyers, repeat customers and high spenders can each follow a different path after purchase, with different offers and timing for each group.
Store event tracking brings in orders, products, carts and browsing from Shopify, and revenue attribution shows which workflow steps earn money. Every feature is on every plan, starting at $39 a month for 2,500 contacts with unlimited sends. It is email-focused, so brands that want SMS in the same tool should look at Klaviyo or Omnisend.
Key features
- Visual workflow builderTriggers, delays, decision splits and goals on one canvas, so different customer types follow different post-purchase paths.
- Store event trackingSyncs orders, products, carts and browsing from Shopify, so workflows react to what a shopper viewed or left behind.
- Onsite popups and formsPopups, flyouts and embedded forms with targeting rules that feed new subscribers straight into welcome workflows.
- Pre-built ecommerce workflowsStarting templates for abandoned cart, browse abandonment, welcome and post-purchase series.
- Revenue attributionReports revenue per campaign, workflow and individual email, so you can see which steps earn money.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Drip | $39/mo | Up to 2,500 contacts with unlimited email sends and every feature |
| Larger lists | Higher | Same features, priced by number of contacts |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial.
Pros and cons
Pros
- Flexible workflow builder with detailed branching
- Revenue reporting per workflow and email
- All features on every plan
- Built-in popups and forms
Cons
- No free plan
- Smaller template library than Klaviyo or Mailchimp
- Less suited to brands that want SMS in the same tool
Is it right for you?
Choose Drip ifYou want detailed, branching email automation for your Shopify store at a flat price with every feature included.
Look elsewhere ifYou want a free plan to start, or plan to run email and SMS from one platform.
#6Best for Shopify Plus brands where SMS drives revenue
Attentive
An SMS and email marketing platform with AI features for ecommerce and retail brands, known for its list-growth sign-up units and personalized text messaging.
- Paid plans from
- Custom
- Free plan
- No
- Best for
- Mid-market and enterprise ecommerce brands, including Shopify Plus
- Works on
- Web, API
Attentive is built for larger Shopify Plus brands where text messaging is a major revenue channel. Its mobile sign-up units, including two-tap SMS sign-up, grow SMS and email lists quickly, and journeys cover welcome, browse abandonment, cart abandonment and post-purchase across both channels, with segments built from behavior and purchase history.
It adds features smaller tools do not: AI that personalizes content, timing and targeting for each subscriber, two-way conversations where shoppers can reply to texts, and compliance tools for consent, quiet hours and TCPA rules. Pricing is sales-quoted on an annual contract, so it is out of reach for most small stores.
Key features
- Sign-up unitsMobile-optimized pop-ups, including two-tap SMS sign-up, built to grow SMS and email lists quickly.
- JourneysAutomated welcome, browse abandonment, cart abandonment and post-purchase flows across SMS and email.
- Attentive AIPersonalizes message content, timing and targeting for each subscriber.
- Two-way conversationsSubscribers can reply to texts, with options for AI or human-assisted responses.
- Compliance toolsBuilt-in tools for SMS consent, quiet hours and regulations like TCPA, which matter more as your SMS list grows.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Attentive platform | Custom | Annual contract quoted on volume and products: SMS and email marketing, sign-up units, journeys, segmentation and AI features |
Pricing is sales-quoted on an annual contract and depends on volume and the products you choose. No free plan or self-serve trial.
Pros and cons
Pros
- One of the leading SMS platforms for ecommerce
- Strong list-growth sign-up units
- AI personalization features
- Good compliance tooling and support
Cons
- No public pricing; annual contracts only
- Expensive for small stores
- Email side is newer than its SMS product
Is it right for you?
Choose Attentive ifYou run a Shopify Plus brand where SMS already earns a large share of revenue and you want AI personalization and compliance support.
Look elsewhere ifYou are a small or new Shopify store on a budget, or want to sign up and start without a sales call.
#7Best for scaling stores with large lists
Sendlane
An email and SMS marketing platform for Shopify and WooCommerce brands, priced by sends rather than contacts.
- Paid plans from
- $100/mo
- Free plan
- No (60-day trial)
- Best for
- Shopify brands from growing stores to Shopify Plus
- Works on
- Web
Sendlane fits scaling Shopify stores with big lists that are tired of paying for every contact. Pricing is based on monthly email sends with unlimited contacts, so years of past customers and old subscribers do not raise the bill just by sitting on the list. Email and SMS both draw on the same Shopify data.
It integrates with Shopify and Shopify Plus to bring in orders, products and customer behavior, and its Beacon website tracking triggers cart, browse and post-purchase flows. Email and SMS run from one account. The draw for many brands is support: 24/7 help, a dedicated success manager and white glove migration from another platform.
Key features
- Unlimited contactsPricing is based on sends, so a large list of past Shopify customers does not raise the bill on its own.
- Deep store data syncShopify and Shopify Plus integrations bring in orders, products and customer behavior for segments and triggers.
- Behavior-based automationsFlows trigger on store and site events tracked with Sendlane's Beacon, for cart, browse and post-purchase journeys.
- SMS marketingText campaigns and automated texts alongside email from the same account.
- Hands-on support24/7 support, a dedicated customer success manager and white glove migration help.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Base | $100/mo | Unlimited contacts, priced by monthly sends: email campaigns and automations, popups, segmentation and a dedicated success manager |
| Higher send volumes | Higher | Same features with more monthly sends |
| SMS | From $0.009 per credit | Usage-based text messaging, carrier fees included |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 60-day free trial for up to 100 contacts and 500 sends.
Pros and cons
Pros
- Unlimited contacts keeps costs flat for big lists
- Dedicated success manager and migration help
- Email and SMS with deep Shopify data
- 24/7 support
Cons
- High entry price for small stores
- Trial is too small to test with your real list
- SMS costs extra on top of the plan
Is it right for you?
Choose Sendlane ifYour Shopify store has a large list, contact-based pricing is getting expensive, and you want hands-on help migrating.
Look elsewhere ifYou are a new or very small store, where $100 a month is hard to justify.
#8Best budget pick priced by sends
Brevo
A marketing platform for email, SMS, WhatsApp and transactional messages, with plans priced by monthly email volume.
- Paid plans from
- $9/mo
- Free plan
- Yes (300 emails/day)
- Best for
- Small and mid-sized ecommerce stores on a budget
- Works on
- Web; API and SMTP relay
Brevo, formerly Sendinblue, is a budget option for Shopify stores that email infrequently or want SMS without a big plan. It connects to Shopify, and plans are priced mainly by monthly email volume, starting at $9 a month for 5,000 emails. SMS credits are bought separately as you need them.
It is a general marketing platform rather than an ecommerce specialist. Marketing automation needs the Standard plan at $18 a month, which also adds A/B testing, send time optimization and web tracking, while popups and advanced ecommerce features sit on the much pricier Professional plan. It suits simple newsletters and basic flows.
Key features
- Shopify integrationConnect your Shopify store to Brevo alongside WordPress, WooCommerce, Stripe and Zapier.
- Marketing automationUnlimited multi-step workflows triggered by behavior and events, on Standard and higher.
- SMS marketingSend SMS campaigns and transactional texts with credits bought separately, so you pay only for what you send.
- Advanced segmentationFilter contacts by website activity, engagement and custom events, with unlimited saved segments.
- AI content and send time optimizationAI drafts subject lines and copy on all paid plans; Standard adds AI send time optimization.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 300 emails a day, email campaigns, transactional email and forms, with Brevo branding |
| Starter | $9/mo ($97/yr annual) | From 5,000 emails a month (500 contacts), editor, templates, AI content, segmentation; logo removal is a $12/mo add-on |
| Standard | $18/mo ($194/yr annual) | Marketing automation, A/B testing, advanced reporting, send time optimization, web tracking, no Brevo logo |
| Professional | $499/mo | From 150,000 emails a month: WhatsApp, popups, web and mobile push, advanced ecommerce features, phone support |
| Enterprise | Custom | Multi-account management, loyalty, dedicated IP, SSO |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. SMS credits are sold separately.
Pros and cons
Pros
- Low entry price and a free plan
- SMS available in the same account
- Pricing driven by email volume
- Marketing and transactional email together
Cons
- Marketing automation requires Standard or higher
- Popups and advanced ecommerce features need the $499 Professional plan
- Revenue reporting is not at Klaviyo's level
Is it right for you?
Choose Brevo ifYou run a small Shopify store, send a few campaigns a month and want email and SMS at the lowest cost.
Look elsewhere ifYou rely on abandoned cart and browse flows for revenue and want ecommerce-first reporting.
#9Best familiar all-in-one option
Mailchimp
An email marketing platform with automation flows, forms, landing pages and reporting, priced by contact count.
- Paid plans from
- $8.89/mo
- Free plan
- Yes (250 contacts)
- Best for
- Small businesses and stores that want an easy all-in-one email tool
- Works on
- Web, iOS and Android apps
Mailchimp is the familiar choice for Shopify merchants who already know it or also sell through other channels. It connects to Shopify to sync customer and purchase data, and its easy editor, templates, forms and landing pages make it simple for a non-technical owner to send good-looking campaigns from day one.
For ecommerce automation, plan choice matters. Essentials limits flows to 4 steps, so abandoned cart and post-purchase journeys with branching need Standard, which also adds predictive segments for purchase likelihood and customer lifetime value. Pricing rises with every contact, so large Shopify customer lists of one-time buyers get expensive quickly.
Key features
- Shopify integrationSyncs customer and purchase data from your Shopify store, alongside 300+ other integrations such as WooCommerce, Square and Canva.
- Marketing Automation FlowsWelcome series and abandoned cart flows; Essentials allows 4 steps, while Standard and Premium allow up to 200 flows with branching.
- Predictive segmentsStandard and Premium add predictive segmentation, purchase likelihood and customer lifetime value.
- Email Builder and templatesDrag-and-drop editor with pre-built templates that a store owner can use without design skills.
- Forms and landing pagesPop-up and embedded sign-up forms and landing pages on every plan to grow your list.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 contacts, 500 sends a month (250 a day), 1 seat, Mailchimp branding |
| Essentials | $8.89/mo | 500 contacts, 3 seats, scheduling, branding removal, A/B testing, flows up to 4 steps |
| Standard | $13.31/mo | 500 contacts, up to 200 flows with branching, generative AI, predictive segmentation, send time optimization |
| Premium | $266.30/mo | Unlimited seats and audiences, multivariate testing, phone support, dedicated onboarding |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices shown are for 500 contacts and rise with list size; a 50% off offer for the first 12 months was shown on paid plans.
Pros and cons
Pros
- Very easy editor for non-technical owners
- Large integration directory (300+)
- Free plan for small lists
- Forms, landing pages and social posting alongside email
Cons
- Price climbs quickly as contact count grows
- Essentials flows are limited to 4 steps
- Less ecommerce depth than Klaviyo or Omnisend
Is it right for you?
Choose Mailchimp ifYou already know Mailchimp or sell across several channels and want an easy tool with a Shopify connection.
Look elsewhere ifEmail automation is your main revenue driver on Shopify, where ecommerce-first tools do more for the money.
#10Best low-cost option for small stores
MailerLite
An easy-to-use email marketing tool with automations, landing pages and a Shopify integration at low prices.
- Paid plans from
- $12/mo
- Free plan
- Yes (250 subscribers)
- Best for
- Small Shopify stores, creators and small businesses
- Works on
- Web
MailerLite is a low-cost option for small Shopify stores that want simple email without a learning curve. Its Shopify integration syncs customers and products for segments, product blocks and abandoned cart emails, and its automation templates cover welcome series and cart recovery. Most owners can set it up in an afternoon.
The free plan includes 250 subscribers, 2,500 emails a month and A/B testing, and Comfort starts at $12 a month. It also includes landing pages and pop-ups, including spin-the-wheel. Ecommerce segmentation and reporting are basic and there is no built-in SMS, so stores that grow quickly or want texting usually move on to an ecommerce-first tool.
Key features
- Shopify integrationSyncs Shopify customers and products for segments, product blocks and cart emails.
- Automation builderVisual automations with templates for welcome series and abandoned carts.
- Signup forms and pop-upsEmbedded forms and pop-ups, including spin-the-wheel and teaser pop-ups, to grow your list.
- A/B testingTest subject lines and content on every plan, including free.
- AI writing assistantAI email and subject line generators to draft campaign content faster.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 subscribers, 2,500 emails a month, 3 automations, 1 landing page, 3 forms, 2 seats |
| Comfort | $12/mo ($10.80/mo annual) | 500 subscribers, 50 automations, unlimited templates, logo removal, full API; sends up to 10x your subscriber tier |
| Power | $25/mo ($22.50/mo annual) | 500 subscribers, unlimited emails (fair use), automations and seats, multiple automation triggers, live chat support |
| Enterprise | Custom | 200,000+ subscribers, priority and deliverability support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices rise with subscriber count. 14-day trial of premium features for new accounts.
Pros and cons
Pros
- Very easy to use
- Low prices for small lists
- A/B testing even on free
- Annual billing saves 10%
Cons
- Ecommerce segmentation and reporting are basic
- No built-in SMS
- Comfort caps monthly sends
Is it right for you?
Choose MailerLite ifYou run a small Shopify store and want cheap, easy email with abandoned cart automation and pop-ups.
Look elsewhere ifYou need SMS or detailed revenue reporting tied to Shopify orders.
Best email marketing software for Shopify by need
- Deepest Shopify data and predictionsKlaviyo
- Email and SMS on a budgetOmnisend
- Free email for a new storeShopify Messaging
- Growing your list with popupsPrivy
- Branching email automationDrip
- Shopify Plus brands focused on SMSAttentive
- Large lists and hands-on onboardingSendlane
- Cheapest sends plus SMS creditsBrevo
- Beginners who already know MailchimpMailchimp
What to look for in email marketing software for Shopify
- Deep Shopify data syncOrders, refunds, products and browsing events should sync automatically so segments and triggers update as customers shop. This is the biggest difference between Klaviyo and a generic newsletter tool.
- Pre-built abandoned cart and browse flowsShopify abandoned cart email, browse abandonment, welcome and win-back flows should be ready to switch on. These automations are where most store email revenue comes from.
- Product blocks and discount codesLook for an editor that pulls products and prices from your catalog and creates unique discount codes in your store, so you are not copying images and links by hand.
- Revenue reporting tied to ordersYou should see the revenue from each campaign and flow, not just opens and clicks, so you know whether the tool pays for itself.
- Email and SMS on one profileIf you plan to use Shopify SMS marketing, keeping texts and emails on the same customer record stops you messaging people twice and lets one flow use both channels.
- Pricing that fits your listCheck whether you pay by contacts, active profiles or sends. A store with thousands of one-time buyers can pay far more on contact-based pricing than on send-based plans.
How much does email marketing software for Shopify cost in 2026?
Most Shopify stores can start free and pay $10 to $40 a month at around 500 to 2,500 contacts. Costs rise with list size, and SMS is usually billed on top.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Shopify Messaging, Klaviyo, Omnisend, Brevo, Mailchimp, MailerLite | New stores with small lists |
| Starter | $8.89 to $25/mo | Brevo, Mailchimp, Omnisend Standard, MailerLite, Klaviyo, Privy popups | Small stores running core flows |
| Growth | $30 to $100/mo | Privy Email, Drip, Omnisend Pro, Sendlane | Growing stores adding SMS or detailed automation |
| Enterprise | Custom | Attentive, Klaviyo Custom, Omnisend Custom | Shopify Plus and high-volume brands |
Entry prices at the smallest list size from vendor pricing pages, November 2026. Prices rise with contacts, profiles or sends.
Model your cost at two or three times your current list size before you commit, since Shopify email marketing pricing climbs as customers pile up. Remove unengaged contacts regularly on contact-based plans, budget separately for SMS credits, and compare Shopify Messaging's $1 per 1,000 emails against a paid plan once you send more than 10,000 emails a month.
How we chose the best email marketing software for Shopify
We started with the email marketing tools in the MakeSuccessOnline directory and added well-known Shopify email apps we have not yet reviewed, such as Shopify Messaging, Privy and Sendlane. We judged each on how it works with a Shopify store: data sync, ready-made revenue flows, product blocks, reporting, SMS and cost as a list grows, using hands-on reviews and vendor documentation. Pricing was checked on vendor sites in November 2026.
- Shopify integrationHow much store data syncs and how quickly flows and segments react to it.25%
- Ecommerce automationPre-built abandoned cart, browse, welcome and post-purchase flows, plus branching.20%
- Pricing and valueFree plans and real cost as a Shopify customer list grows.20%
- ReportingRevenue attribution to campaigns and flows from Shopify orders.15%
- Channels and list growthSMS, web push, popups and sign-up forms in the same tool.10%
- Ease of useHow fast a store owner can launch the first flows.10%
How to choose email marketing software for Shopify
- Start with your list size and budgetUnder a few hundred subscribers, Shopify Messaging or a free plan is enough. Pay for a specialist tool once flows start bringing in orders.
- Decide whether you need SMSIf texting is part of the plan, choose a tool with email and SMS on one profile, such as Klaviyo or Omnisend, instead of adding a second app.
- Check the Shopify integrationConfirm the app syncs orders, products and browsing events, and creates discount codes in your store.
- Launch three flows firstWelcome, abandoned cart and post-purchase flows matter more than tool choice. Test how quickly each tool gets them live.
- Model cost as you growPrice the plan at today's list and at three times that size. Compare contact-based, profile-based and send-based pricing.
- Plan list growthUse built-in popups or a tool like Privy so new subscribers flow straight into your welcome series.
Check during the free trial
- Do Shopify orders, products and browsing events sync within minutes?
- Can you launch abandoned cart and welcome flows without building from scratch?
- Does reporting show revenue from each flow, matched to Shopify orders?
- How does the price change when your list doubles?
- Can you add SMS and popups in the same account?
Red flags
- No revenue reporting tied to Shopify orders
- Abandoned cart flows locked behind an expensive tier
- Billing for every contact, including unsubscribed or inactive ones, with no easy cleanup
- Annual contracts required before you can test with your store
- A Shopify integration that only syncs email addresses, not orders or products
Email marketing software for Shopify FAQ
What is the best email marketing software for Shopify?
Klaviyo is the best email marketing software for Shopify for most stores because it syncs orders, browsing and catalog data and uses it for flows, predictive analytics and revenue reporting. Omnisend is the best value alternative, and Shopify Messaging is the best free start for new stores.
What is the best free email marketing for Shopify?
Shopify Messaging is the best free option for most stores, with up to 10,000 emails a month on a paid Shopify plan and pre-built abandoned cart automations. Klaviyo and Omnisend also have free plans for 250 profiles or contacts with 500 emails a month.
Is Shopify Email the same as Shopify Messaging?
Yes. Shopify Email was renamed Shopify Messaging as SMS was added in select countries. It still runs inside the Shopify admin, includes 10,000 free emails a month, and charges $1 per 1,000 emails after that, billed on your Shopify invoice. SMS is billed separately per message.
Shopify Messaging vs Klaviyo: which should I use?
Use Shopify Messaging while your store is small and you want free, simple email inside Shopify. Move to Klaviyo when you need predictive segments, detailed flow logic and revenue reporting per message. Klaviyo's Email plan starts at $20 a month for 500 active profiles.
Klaviyo vs Omnisend: which is better for Shopify?
Klaviyo is better for stores that want the deepest data, predictions and reporting. Omnisend is better for smaller stores that want email, popups, web push and SMS for less, starting at $11.20 a month, with 24/7 support on every plan.
How much does email marketing for Shopify cost?
Most Shopify stores pay $0 to $40 a month for email marketing at 500 to 2,500 contacts. Entry paid plans run from $8.89 (Mailchimp) and $9 (Brevo) to $39 (Drip), Sendlane starts at $100, and Attentive is custom-priced. SMS is usually billed separately.
Is Klaviyo worth it for small Shopify stores?
Klaviyo is worth it once your flows are bringing in orders and you want better segments and reporting. For a brand-new store with a tiny list, Shopify Messaging or Omnisend's free plan covers the basics for less, and you can switch later.
How do I choose email marketing software for Shopify?
Start with list size, budget and whether you need SMS. Then check the Shopify data sync, how fast you can launch welcome and abandoned cart flows, whether reporting ties revenue to orders, and how the price changes as your list grows.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.