Independently researched ranking
Best Marketing Automation Agencies in 2026
12 marketing automation agencies compared on platform depth, lifecycle results and cost, picked from the 68 we track.
- Agencies reviewed
- 68
- Median minimum
- $5,000/mo
- Typical hourly rate
- $150–$199
- Average rating
- 4.84
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 12 best marketing automation agencies
- Best marketing automation agency by need
- How much marketing automation agencies cost
- How we ranked them
- How to choose a marketing automation agency
- Agency vs freelancer vs in-house
- What a marketing automation agency does
- FAQ
- More marketing automation agencies
- Related rankings
Which marketing automation agency is best?
The best marketing automation agencies in 2026 are New Breed for HubSpot automation, Merkle for enterprise CRM and loyalty, InboxArmy for email automation on any platform, Flowium for Klaviyo ecommerce flows and Impulse Creative for HubSpot AI agents. Across the 68 marketing automation agencies we track, the median minimum is $5,000 a month and the most common hourly rate is $150 to $199.
Key takeaways
- The best marketing automation agencies specialise by platform. Pick HubSpot, Salesforce or Klaviyo specialists to match the stack you already own, rather than changing tools to suit an agency.
- The median minimum for a marketing automation agency is $5,000 a month, and 34% of the agencies we track will start at $1,000 or less.
- The most common hourly rate is $150 to $199, quoted by 28% of agencies that publish rates.
- B2B and ecommerce automation are different jobs: B2B work centres on lead scoring, routing and CRM handoffs, while ecommerce work centres on email and SMS flows that drive repeat revenue.
- AI agents are the new layer in 2026. Several agencies now build chat, email and voice agents on top of workflows, so ask to see one running for a real client.
Best marketing automation agencies compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | New Breed | Overall marketing automation agency | $10,000 | ★4.8 |
| 2 | Merkle | Enterprise CRM and loyalty programmes | $100,000 | ★4.3 |
| 3 | InboxArmy | Email automation on any ESP | $1,500/month | ★4.8 |
| 4 | Flowium | Klaviyo automation agency for ecommerce | $3,000 | ★4.9 |
| 5 | Impulse Creative | HubSpot Breeze agents and AI workflows | $5,000 | ★4.9 |
| 6 | TransFunnel Consulting | Budget agency for multi-CRM automation | $1,000 | ★4.8 (3) |
| 7 | Content Chemistry | Marketing automation agency in Australia | $2,500 | ★4.9 (28) |
| 8 | SeeResponse | B2B SaaS lifecycle email and CRM ops | $5,000 | ★4.7 |
| 9 | Catalyst Marketing Agency | Marketing automation agency in the UK | $5,000 | ★4.9 (6) |
| 10 | Due North | AI sales agents in industrial B2B | $5,000 | ★5.0 (6) |
| 11 | Adviso | Data-led CRM and loyalty in Canada | Not published | — |
| 12 | Digital Media Team | Klaviyo agency for UK DTC brands | £1,000 | — |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 12 best marketing automation agencies in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall marketing automation agency
New Breed
HubSpot-centered revenue agency for growth-stage B2B SaaS
New Breed is a Burlington, Vermont consultancy that has built marketing and sales systems on HubSpot since 2002 and holds Elite partner status. Its work covers CRM implementation, migrations off Salesforce or Marketo, custom integrations, a lead-routing app it built called Distributely, and a newer AI practice for Breeze agents. For Kelly Services it moved marketing automation onto HubSpot and integrated Microsoft Dynamics 365.
Watch out
Its value depends on being a HubSpot customer, and engagements start at $10,000.
#2Best for enterprise CRM and loyalty programmes
Merkle
Enterprise CRM, data, and customer-experience consultancy inside dentsu
Merkle, part of dentsu, sells CRM and customer experience transformation through engagement and loyalty, platform engineering and analytics practices. It partners with Salesforce, Adobe, Braze and Snowflake, among others, and runs its own Merkury identity platform and LoyaltyPlus loyalty software. Named case studies include Ulta Beauty, Party City, Burger King and Under Armour, and trade press put its headcount at more than 14,000 in 2023.
Watch out
A $100,000 minimum, multi-month SOWs and restructuring at parent dentsu in 2025 and 2026.
#3Best for email automation on any ESP
InboxArmy
Enterprise email operations with named Fortune 500 execution experience
InboxArmy handles email, SMS and push only, covering audits, automation builds, template coding, deliverability and ESP migrations across more than 40 platforms, including Klaviyo, Salesforce Marketing Cloud, Braze and HubSpot. Managed plans start near $1,500 a month, and larger clients can contract a dedicated team in their own time zone. It reports cutting bounce rates for Zinch from 10% to 0.55%.
Notable clients
- Hilton
- Jockey
- Sherwin-Williams
- Expedia
- eBay
- Zappos
Watch out
The model is built around production capacity, so confirm who leads strategy on your account.
#4Best Klaviyo automation agency for ecommerce
Flowium
Klaviyo-first email and SMS agency built for scaling ecommerce brands.
Flowium is a Klaviyo-first retention agency founded in 2017 by Andriy Boychuk that builds email flows, then adds SMS, push, WhatsApp and direct mail as brands mature. It says it has served more than 1,000 ecommerce brands, offers standalone deliverability audits, and advertises no long-term contracts with a two-year price lock. Clients include Dr. Squatch, True Classic and Balsam Hill.
Notable clients
- Balsam Hill
- RSVLTS
- Ben Bridge
- Last Crumb
- Sky Zone
- Maison Kitsune
Watch out
Ecommerce only and mostly tied to Klaviyo, so B2B lifecycle work is outside its focus.
#5Best for HubSpot Breeze agents and AI workflows
Impulse Creative
HubSpot-native agency building AEO-ready sites and content systems
Impulse Creative's top service layer is agents: Breeze agent builds, custom MCP servers and internal automation, sitting on a HubSpot core of data model, lifecycle stages and integrations. Founded in 2007, it is a HubSpot Diamond partner with roughly 135 five-star marketplace reviews, and it absorbed HubSpot developer deckerdevs to expand its app building. Engagements are scoped through a 90-minute diagnostic.
Watch out
Published outcomes are thin, and it offers little to companies not standardised on HubSpot.
#6Best budget agency for multi-CRM automation
TransFunnel Consulting
HubSpot Diamond partner for CRM, RevOps automation and inbound growth
TransFunnel Consulting builds RevOps and marketing automation across HubSpot, where it is a Diamond partner, as well as monday.com, Zoho and Salesforce, and a newer team builds AI agents and workflow automation. Clutch lists $25 to $49 an hour and a $1,000 minimum. A Clutch reviewer cited a 70% ROI improvement and a sales cycle cut by two to three months, and it holds CMMI Level 5 and ISO 27001 certifications.
Notable clients
- ClearTax
- Livspace
- Harman Connected Services
- Bosch
- Arvind
- Narvar
Watch out
Three Clutch reviews and unpublished pricing leave independent proof thin.
#7Best marketing automation agency in Australia
Content Chemistry
Sydney B2B agency running SEO, AEO and demand gen on HubSpot
Content Chemistry pairs HubSpot implementation and RevOps with email automation, outbound BDR programmes and demand generation for B2B companies across APAC. Third-party listings say it builds go-to-market systems combining HubSpot and Clay for prospect data. It is a HubSpot Platinum Solutions Partner with an Impact Award for platform migration, and it reports cost per lead down 95% for project software firm pmo365.
Notable clients
- nib
- Investa
- Uber for Business
- First Sentier Investors
- Nanosonics
- RateMyAgent
Watch out
Results are self-reported, and its HubSpot focus limits fit for other CRMs.
#8Best for B2B SaaS lifecycle email and CRM ops
SeeResponse
B2B demand generation and marketing ops for SaaS and tech companies
SeeResponse groups email, HubSpot administration, sales operations and CRM support into a Grow layer that sits on top of its content, outbound and ABM work for B2B SaaS firms. It reports about 20,000 leads for KindKatch, which its Clutch review says produced roughly 100 demo bookings, and a 36% lift in email revenue for Joovv. Retainers run $2,500 to $7,500 a month on month-to-month terms.
Notable clients
- VWO
- ModelOp
- Joovv
- Curacubby
- Ximplifi
- ViewSpection
Watch out
Not built for B2C brands, and enterprises with complex stacks may outgrow it.
#9Best marketing automation agency in the UK
Catalyst Marketing Agency
Jewellery Quarter HubSpot Diamond Partner doing SEO and lead gen for UK SMEs
Catalyst Marketing Agency is a Birmingham HubSpot Diamond Partner whose lead generation offer feeds SEO, PPC, content and email into HubSpot CRM, automation and sales enablement, with support for Salesforce and Zoho. It has offices in Birmingham, London and Dubai, and named clients include Bureau Veritas, Civica and Leukaemia Care. Clutch lists a $5,000 minimum and $100 to $149 hourly rates.
Notable clients
- Bureau Veritas
- Civica
- Leukaemia Care
- Procure Education
- Parking Facilities
- Purbeck Insurance
Watch out
Few recent independent reviews, and case studies without hard numbers.
#10Best for AI sales agents in industrial B2B
Due North
Herston B2B marketing and AI sales-agent agency for industrial firms
Due North is a Brisbane B2B agency that builds AI web chat, email and voice sales agents and customer service automation on top of Google Ads, SEO and lead nurture. The aim is to catch after-hours enquiries, follow up consistently and pass qualified leads to sales. Clients skew industrial, including Conquest Equipment, Merlo and Global Rotomoulding, and it caps itself at 40 clients with a money-back guarantee on AI work.
Notable clients
- Conquest Equipment
- GRP Australia
- Merlo
- Global Rotomoulding
- LeakTech Australia
- Fort Knox Self Storage
Watch out
A team of two to nine people, and its newest Clutch review dates from 2023.
#11Best for data-led CRM and loyalty in Canada
Adviso
Montreal data, AI and media consultancy with an award-winning SEO practice
Adviso is a Montreal consultancy of more than 100 specialists whose practices include CRM, email and loyalty, data engineering and marketing intelligence, and AI agent development. Its client list includes Loto-Québec, Couche-Tard, SAQ, National Bank and Air Canada, and it publishes the LoyauT loyalty study, now in its eighth edition. The team works in French and English and is a certified B Corporation.
Notable clients
- Loto-Québec
- Couche-Tard
- Montreal International Airport
- CBC/Radio-Canada
- SAQ
- National Bank of Canada
Watch out
No public pricing or review-site ratings, and budgets are scoped consulting-style.
#12Best Klaviyo agency for UK DTC brands
Digital Media Team
Manchester ecommerce growth agency for paid social, Google Ads, Klaviyo and Shopify
Digital Media Team is a Manchester ecommerce agency and Klaviyo Master Platinum Partner that won a 2023 Klaviyo Klicks Award for a win-back flow. It runs Klaviyo and Mailchimp email automation next to Meta, TikTok and Google Ads and Shopify builds, so retention and acquisition share one plan. Named clients include Mercedes-Benz, Tim Hortons and MuscleFood, and Digital Agency Network lists a £1,000 minimum.
Notable clients
- Mercedes-Benz
- Aston Martin F1 Team
- Tim Hortons
- DeMellier London
- MuscleFood
- ELLE
Watch out
Founders are not named, and it is a weak fit for B2B or lead generation businesses.
Best marketing automation agency by need
HubSpot marketing and sales automationNew Breed
Enterprise CRM and loyaltyMerkle
Email automation on any platformInboxArmy
Klaviyo flows for ecommerceFlowium
HubSpot Breeze AI agentsImpulse Creative
Low-cost RevOps automationTransFunnel Consulting
B2B SaaS lifecycle emailSeeResponse
AI chat and voice agents for lead handlingDue North
Bilingual data and loyalty workAdviso
UK ecommerce on KlaviyoDigital Media Team
How much does a marketing automation agency cost in 2026?
Marketing automation agency cost depends on the platform, the number of systems involved and whether you need a build or ongoing management. These figures come from the published minimums and hourly rates of the 68 marketing automation agencies in our directory; minimums are agency-wide and may cover other services.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 34% | Single email flows, small HubSpot or Mailchimp builds and offshore admin. |
| Mid-market | $1,000 to $5,000/mo | 36% | Ongoing lifecycle programmes, lead scoring and routing, and Klaviyo or HubSpot management for growing companies. |
| Premium | Over $5,000/mo | 30% | Multi-system CRM projects, migrations, enterprise loyalty and custom integrations. |
Source: published minimum budgets of marketing automation agencies in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $150 to $199 (28% of the 39 agencies that publish rates), followed by $50 to $99 (23%) and $100 to $149 (21%).
How we chose the best marketing automation agencies
We started with every marketing automation agency in the MakeSuccessOnline directory (68 at the time of writing) and scored each one on six criteria. Profiles were researched from each agency's own site plus independent sources such as Clutch, HubSpot and Klaviyo partner listings, award listings and trade press.
- Automation specialisationHow much of the agency's work is CRM, lifecycle and workflow automation rather than campaigns alone.25%
- Platform depthPartner status, certifications and proven work on platforms such as HubSpot, Salesforce, Klaviyo and Braze.20%
- Proven results and clientsNamed clients and published results tied to revenue, pipeline or retention.20%
- Reviews and reputationRatings and review volume on Clutch, partner marketplaces or Google, plus awards.15%
- Pricing transparency and valueWhether minimums or rates are published, and how cost compares with scope.10%
- Data and AI readinessSkills in data integration, deliverability and AI agents that go beyond renamed service pages.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a marketing automation agency
- Start from your platformList the CRM, email platform and data tools you already pay for. Shortlist agencies with partner status or proven builds on that stack.
- Map the journeys you needWrite down the three or four journeys that matter most, such as lead nurture, onboarding, win-back or renewal, before asking for proposals.
- Fix data before flowsAsk each agency how it audits contact data, consent and integrations. Automation on messy data sends the wrong message to the wrong person.
- Check deliverability skillsDomain authentication, list hygiene and sending reputation decide whether emails land. Ask who on the team owns them.
- Tie metrics to revenueAgree on pipeline, repeat purchase rate or revenue per recipient, not open rates, which privacy features have made unreliable.
- Insist on documentationWorkflows, scoring rules and integrations should be documented and owned by you, so you can switch agencies without rebuilding.
Questions to ask
- Which platforms are you certified on, and which would you recommend for us and why?
- Can you show a workflow or flow you built that is still running for a client today?
- How do you audit our data, consent records and integrations before building?
- Who owns deliverability, and how do you monitor it?
- How will you report the revenue or pipeline that automation produces?
- What AI agents or AI features have you shipped for clients, and how are they tested?
Red flags
- Recommending a platform switch before understanding your current setup.
- Reporting open rates as the main success metric.
- No plan for consent, unsubscribe handling or data protection rules.
- Workflows built in the agency's own account rather than yours.
- Promising AI agents without showing one working for a real client.
Marketing automation agency vs freelancer vs in-house
| Marketing automation agency | Freelancer | In-house marketing ops | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000+/mo | Lower; usually hourly or per flow | Salary plus platform training |
| Skills covered | Strategy, builds, integrations, data, deliverability | Usually one platform | Daily operations; limited integration work |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | Migrations, multi-system builds, lifecycle programmes | Single flows and fixes | Mature stacks needing daily changes |
| Main risk | Undocumented builds | Gaps in deliverability or data skills | Knowledge held by one person |
What does a marketing automation agency do?
A marketing automation agency is a company that designs, builds and manages automated marketing and sales processes on platforms such as HubSpot, Salesforce, Marketo and Klaviyo. Typical work includes CRM setup, lead scoring and routing, email and SMS journeys, data integration, deliverability and reporting on the revenue those journeys produce. In 2026 many agencies also build AI agents that answer enquiries, qualify leads and follow up automatically.
Marketing automation agency FAQ
What is the best marketing automation agency in 2026?
The best marketing automation agency is the one that specialises in your platform. New Breed is our top pick for HubSpot, Merkle for enterprise CRM and loyalty on Salesforce or Adobe, InboxArmy for email automation on any ESP and Flowium for Klaviyo ecommerce flows. Start from the stack you own and your main journey.
How much does a marketing automation agency cost?
Most marketing automation agencies charge $1,000 to $10,000 or more a month. Across the 68 marketing automation agencies we track, the median minimum is $5,000 a month, 34% start at $1,000 or less and 30% start above $5,000. The most common hourly rate is $150 to $199, and Asia-Pacific agencies have a median minimum of $1,000.
How long does it take to set up marketing automation?
A focused set of email flows or a basic CRM workflow build usually takes four to eight weeks. Full implementations with data migration, lead scoring and several integrations often take three to six months. InboxArmy, for example, says first campaigns typically go live around week five. Data clean-up is the most common source of delay.
How do I choose a marketing automation agency?
Choose a marketing automation agency with proven work on your platform and in your business model, B2B or ecommerce. Ask for a live example of a flow it built, how it audits data and deliverability, and how it reports revenue from automation. Confirm that everything is built in your accounts and documented.
What is the difference between a marketing automation agency and an email marketing agency?
An email marketing agency focuses on campaigns, design and email or SMS flows. A marketing automation agency covers a wider system: CRM setup, lead scoring, routing to sales, data integrations and journeys across several channels. Ecommerce brands often only need email specialists, while B2B companies usually need full marketing automation.
Should we use HubSpot, Salesforce or Klaviyo?
Use HubSpot if you want marketing, sales and service in one system for an SMB or mid-market B2B team. Salesforce suits large enterprises with complex data and custom processes. Klaviyo is built for ecommerce email and SMS. A good agency should explain the trade-offs for your situation rather than push the platform it prefers.
Is marketing automation worth it for small businesses?
Marketing automation is worth it for small businesses once there is a steady flow of leads or customers to follow up. Simple automations, such as welcome series, abandoned cart flows and lead routing, often pay back quickly. Very early companies with few contacts get more value from manual follow-up until volume grows.
How is AI changing marketing automation in 2026?
AI is adding agents on top of traditional workflows. Agencies now build AI chat, email and voice agents that answer enquiries, qualify leads and book meetings, and platforms such as HubSpot offer Breeze agents. AI also helps write variants and segment audiences. Ask agencies to show live agents and explain how they are tested and monitored.
More marketing automation agencies
Well-reviewed marketing automation agencies that did not make the top list but may suit your market.
Browse all 68 marketing automation agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.