Due North
Herston B2B marketing and AI sales-agent agency for industrial firms
- Founded
- 2014
- Team size
- 2-10
- Headquarters
- Brisbane, Australia
- Hourly rate
- $150–$199/hr
Overview
About Due North
Due North is a small Brisbane agency in Herston led by Ben Hirons, combining Google Ads, SEO and website work with custom AI sales and customer service agents. It focuses on B2B manufacturers, engineering, distribution and trade businesses, and caps its roster at 40 clients.
Due North is a Brisbane B2B marketing agency based in Herston, with a second office in Hawthorn, Melbourne, and a Sunshine Coast presence listed on Clutch. The Manifest and Clutch date it to 2014, although other directories give 2015 or 2016. Founder Ben Hirons comes from more than two decades in B2B sales and marketing, and the team is small, with Clutch listing two to nine staff.
The agency has repositioned in the last couple of years. Its traditional work covers strategy, Google Ads, SEO and answer engine optimisation, website design, content and lead nurture. Layered on top is an AI practice that builds web chat agents, AI email sales agents, voice agents and customer service automation. The pitch is practical: catch the after-hours enquiry, follow up consistently, and pass qualified leads to sales. Due North limits itself to 40 clients and offers a money-back guarantee on its AI work, according to its homepage.
Clients skew heavily industrial. Logos on the site include Conquest Equipment, GRP Australia, Merlo, Global Rotomoulding and LeakTech Australia, and Clutch adds Fort Knox Self Storage and Smartpay. The Conquest case study explains the lead-leakage problem it was solving but does not publish results, and the only growth figure on the homepage is an unattributed revenue claim. Clutch reviews average 5.0 across six entries, though most date from 2021 to 2023; the site shows 5.0 from 20 Google reviews.
For manufacturers, engineering firms and distributors, the mix of search marketing and sales automation from one senior team is a real differentiator in Brisbane. Buyers should weigh the thin recent public proof and the small headcount, and ask for current, quantified case studies before signing.
What they do
Services
- Marketing and digital strategy
- Google Ads
- SEO and AEO
- Website design
- AI web chat, email and voice sales agents
- Sales and customer service automation
- Lead nurture and content
Specializations
Industries served
Ideal client
Who they help
Australian industrial, engineering and distribution businesses with long sales cycles that lose enquiries after hours or through slow follow-up, and want search marketing plus AI agents to capture and qualify leads.
Pros & cons
Pros
- Clear niche in industrial and B2B firms rather than generic small business
- Combines search marketing with AI chat, email and voice agents for lead handling
- Client cap of 40 accounts signals senior attention
- 5.0 on Clutch and 5.0 from 20 Google reviews shown on its site
Cons
- Only six Clutch reviews and the newest dates from 2023
- Case studies describe problems but publish few quantified outcomes
- Very small team for a broad service list spanning marketing and AI builds
Pricing
Notable clients
Common questions
FAQ
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What services does Due North offer?
Due North offers Marketing and digital strategy, Google Ads, SEO and AEO, Website design, AI web chat, email and voice sales agents, Sales and customer service automation, and more.
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Where is Due North based?
Due North is headquartered in Brisbane, Australia and works with clients remotely worldwide, with additional offices in Hawthorn, VIC, Australia, Diddillibah, QLD, Australia.
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How much does Due North cost?
Due North operates on a monthly retainer model, with an hourly rate of $150–$199/hr, a minimum engagement of $5,000.
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Who is Due North best for?
Australian industrial, engineering and distribution businesses with long sales cycles that lose enquiries after hours or through slow follow-up, and want search marketing plus AI agents to capture and qualify leads.
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What industries does Due North serve?
Due North serves clients in Industrial manufacturing, Engineering, Distribution, Professional services, Trades.
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How big is Due North and when was it founded?
Due North was founded in 2014 and has a team of 2-10 people.
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How do I contact Due North?
You can visit duenorth.com.au, or email hello@duenorth.com.au, or call 1300 628 086.
Editor’s take
Worth a call for Queensland or Victorian manufacturers and distributors wanting search plus AI lead handling from a senior, small team. Consumer brands or companies wanting proof-heavy SEO case studies should compare elsewhere.
