Content Chemistry
Sydney B2B agency running SEO, AEO and demand gen on HubSpot
- Team size
- 11-50
- Headquarters
- Sydney, Australia
Overview
About Content Chemistry
Content Chemistry is a Sydney B2B marketing agency and HubSpot Platinum Solutions Partner, led by founder and CEO Nathan Reiche. It combines SEO and AI search optimisation with HubSpot RevOps, account-based marketing, demand generation and outbound for SaaS, financial services and property companies.
Content Chemistry is a Sydney B2B marketing agency founded and run by CEO Nathan Reiche, who has worked in marketing across Sydney, Melbourne and Europe for more than 15 years. The firm started out as a boutique inbound and content agency for startups and SMBs and has since moved up toward mid-market and enterprise accounts across APAC. Its main office is on Castlereagh Street in the CBD, and HubSpot’s directory lists further bases on the Gold Coast and in Adelaide. The agency does not publish a founding date or headcount.
The work is built around HubSpot. Content Chemistry is a HubSpot Platinum Solutions Partner and has won HubSpot’s Impact Award for platform migration, so CRM setup, migrations and RevOps sit next to marketing services. Around that it runs SEO, AI search optimisation (AEO), account-based marketing, paid demand generation and outbound programs staffed with BDRs and SDRs. Third-party listings say it now builds go-to-market systems combining HubSpot with Clay for prospect data.
Its site publishes results for named clients, all self-reported: a 24-fold jump in organic traffic for CFO Dynamics, MRR up 272% in six months for ActivePipe, and cost per lead down 95% for project software firm pmo365. Larger B2B names on its client wall include nib, Investa, First Sentier Investors, Nanosonics and Uber for Business. HubSpot’s directory shows a 4.9 average from 28 reviews and a minimum budget in the $2,500 to $5,000 range.
For a buyer looking for a B2B digital marketing agency in Sydney that also does SEO, the attraction is one team handling search, paid, ABM and the CRM that measures them. Weigh the dependence on HubSpot, the lack of a published founding date or team size, and the fact that the headline numbers come from the agency itself.
What they do
Services
- SEO
- AI search optimisation (AEO)
- HubSpot implementation, migration and RevOps
- Account-based marketing
- Demand generation and paid media
- Outbound (BDR/SDR) programs
- Website design and development
- Email marketing and automation
Specializations
Industries served
Ideal client
Who they help
B2B companies in Australia and APAC, often SaaS, finance or property firms, that run on HubSpot (or plan to) and want SEO, paid, ABM and outbound tied to pipeline reporting in one CRM.
Pros & cons
Pros
- HubSpot Platinum Solutions Partner with a 4.9 rating from 28 reviews in HubSpot's directory, plus a 4.9 Google rating from 24 reviews shown on its site
- Winner of HubSpot's Impact Award for Platform Migration Excellence
- Covers both SEO and the newer AI search (AEO) work alongside CRM and demand gen
- Published client results, such as a 24x rise in organic traffic for CFO Dynamics (agency-reported)
- Named B2B clients include nib, Investa, Uber for Business and Nanosonics
Cons
- Founding year, headcount and pricing are not published
- Results on its site are self-reported case studies
- Heavily tied to HubSpot, so less suited to teams on Salesforce or other CRMs
Pricing
Notable clients
Awards & recognition
- HubSpot Impact Award, Platform Migration Excellence
Common questions
FAQ
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What services does Content Chemistry offer?
Content Chemistry offers SEO, AI search optimisation (AEO), HubSpot implementation, migration and RevOps, Account-based marketing, Demand generation and paid media, Outbound (BDR/SDR) programs, and more.
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Where is Content Chemistry based?
Content Chemistry is headquartered in Sydney, Australia and works with clients remotely worldwide, with additional offices in Gold Coast, Australia, Adelaide, Australia.
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How much does Content Chemistry cost?
Content Chemistry operates on a monthly retainer model, a minimum engagement of $2,500.
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Who is Content Chemistry best for?
B2B companies in Australia and APAC, often SaaS, finance or property firms, that run on HubSpot (or plan to) and want SEO, paid, ABM and outbound tied to pipeline reporting in one CRM.
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What industries does Content Chemistry serve?
Content Chemistry serves clients in SaaS and technology, Financial services, Real estate and commercial property, Professional services, Healthcare technology.
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How big is Content Chemistry and when was it founded?
Content Chemistry was has a team of 11-50 people.
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How do I contact Content Chemistry?
You can visit contentchemistry.com.au, or email hello@contentchemistry.com.au, or call +61 2 5023 5727.
Editor’s take
Content Chemistry is a sensible shortlist pick for B2B teams on HubSpot that want SEO and demand generation measured against pipeline. Consumer brands and companies outside the HubSpot ecosystem will get less from it.
