SOUP Agency
Senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo
- Founded
- 2018
- Team size
- 2-10
- Headquarters
- Sydney, Australia
- Hourly rate
- $50–$99/hr
Overview
About SOUP Agency
SOUP Agency is a small, senior-led independent digital marketing agency in the Sydney CBD, founded in 2018 by Katya Vakulenko. It runs Google Ads, paid and organic social, SEO (including AI search), influencer work and Klaviyo/HubSpot email for SMB and mid-market brands. It has one of the stronger Clutch review records among Sydney's smaller agencies.
SOUP Agency (styled SOUP) is an independent Sydney digital marketing agency founded in 2018 by Katya Vakulenko, who is named in client reviews as founder and managing director. It works from Clarence Street in the CBD and lists smaller addresses in Fortitude Valley and Melbourne. Headcount is modest: Clutch places it at 2 to 9 people, while the agency stresses that it is senior-led and that clients deal with one senior team rather than being handed down to juniors.
The service mix is wide for a firm of this size. Clutch’s breakdown splits work across social media, pay-per-click and SEO, with smaller shares in ecommerce, email, media buying and strategy. On the ground that means Google Ads, paid social on Meta, TikTok, Pinterest and LinkedIn, organic social, influencer sourcing, SEO including AI search visibility, and Klaviyo or HubSpot email and CRM. Engagements are scoped into a growth plan rather than sold from a rate card. Its partner badges include Google, Meta, TikTok, HubSpot and Klaviyo.
Independent feedback is the strongest part of the profile. SOUP holds a 4.9 Clutch rating from 37 reviews, and recent ones from LawConnect, Dovida, RIPE Global and Bands of Courage are dated 2025 and 2026. Reviewers most often call the team timely, communicative and proactive. Other named clients include Car Next Door, Mosman Preparatory School, Roborock, Segway and fashion label Rebecca Vallance. The agency’s own results page cites figures such as 30%-plus year-on-year revenue growth for food and beverage clients; these are self-reported.
For a Sydney SMB or a mid-market consumer brand looking for a PPC and social agency that can also handle SEO and email, SOUP offers breadth, attentive service and approachable pricing (Clutch lists $50–$99 an hour). The trade-off is scale. A team this small has limited bench depth, a couple of reviewers wanted sharper optimisation recommendations, and its awards are mainly small-business honours.
What they do
Services
- Google Ads and paid search
- Paid social (Meta, TikTok, Pinterest, LinkedIn)
- SEO, including local, ecommerce and AI search/GEO
- Organic social media management
- Influencer marketing
- Email and CRM (Klaviyo, HubSpot)
- Content production and copywriting
- Digital strategy and consulting
Specializations
Industries served
Ideal client
Who they help
Small and mid-sized Australian brands, often consumer or education businesses, that want one compact senior team to run ads, social, SEO and email together and value fast, communicative account management over big-agency scale.
Pros & cons
Pros
- Clutch rating of 4.9 across 37 reviews, with reviews still arriving through 2026
- Reviewers repeatedly cite timeliness and proactive communication
- Broad channel coverage for its size, from Google Ads to influencer and Klaviyo
- Low Clutch rate band ($50–$99/hr) and $1,000 minimum make it accessible to SMBs
- Named clients include LawConnect, RIPE Global, Car Next Door, Roborock and Rebecca Vallance
Cons
- Very small team per Clutch (2-9), which can limit capacity for large, multi-market programmes
- Some reviewers asked for deeper in-flight optimisation advice and tighter attention to ad-asset detail
- Award list is mostly small-business and directory recognitions rather than major industry awards
Pricing
Notable clients
Awards & recognition
- Local Business Awards 2024: Winner, Marketing Services (agency-reported)
- Australian Small Business Champion Awards: Finalist 2023 and 2024 (agency-reported)
- Clutch Top 1000 and Top B2B Companies 2022
Common questions
FAQ
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What services does SOUP Agency offer?
SOUP Agency offers Google Ads and paid search, Paid social (Meta, TikTok, Pinterest, LinkedIn), SEO, including local, ecommerce and AI search/GEO, Organic social media management, Influencer marketing, Email and CRM (Klaviyo, HubSpot), and more.
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Where is SOUP Agency based?
SOUP Agency is headquartered in Sydney, Australia and works with clients remotely worldwide, with additional offices in Brisbane (Fortitude Valley, QLD), Melbourne (Collins Street, VIC).
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How much does SOUP Agency cost?
SOUP Agency operates on a monthly retainer model, with an hourly rate of $50–$99/hr, a minimum engagement of $1,000.
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Who is SOUP Agency best for?
Small and mid-sized Australian brands, often consumer or education businesses, that want one compact senior team to run ads, social, SEO and email together and value fast, communicative account management over big-agency scale.
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What industries does SOUP Agency serve?
SOUP Agency serves clients in Food and beverage, Fashion and retail, Beauty, Education, Finance and insurance, Health and fitness, among others.
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How big is SOUP Agency and when was it founded?
SOUP Agency was founded in 2018 and has a team of 2-10 people.
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How do I contact SOUP Agency?
You can visit soupagency.com.au, or email hello@soupagency.com.au, or call (02) 5943 7597.
Editor’s take
A good fit for Sydney SMBs and growing consumer brands that want a responsive all-round digital team at a fair price. Enterprises needing heavy analytics, large creative production or wide international coverage will outgrow it.
