Catalyst Marketing Agency
Jewellery Quarter HubSpot Diamond Partner doing SEO and lead gen for UK SMEs
- Founded
- 2011
- Team size
- 11-50
- Headquarters
- Birmingham, United Kingdom
- Hourly rate
- $100–$149/hr
Overview
About Catalyst Marketing Agency
Catalyst is a Birmingham marketing agency in the Jewellery Quarter that grew out of Shire Leasing's in-house marketing team and became independent over a decade ago. It combines SEO, GEO, PPC, content and digital PR with HubSpot CRM implementation, websites and branding. It mainly serves B2B SMEs and some larger corporates in the UK and the Middle East.
Catalyst Marketing Agency began as the in-house marketing function of Shire Leasing PLC before spinning out as an independent agency; Clutch dates the business to 2011. Co-owners Sarah Groves and Paul Houston took control when the previous director left and have owned it outright since January 2023. They report turnover growth of more than 70% under their leadership, a rebrand in January 2025, a new Dubai office and PR arm, and a brand arm added in 2026. The Birmingham base is Assay Studios on Newhall Street in the Jewellery Quarter, with a second UK office in Brixton.
The agency is organised around lead generation rather than single channels. SEO, GEO and AEO sit alongside PPC, content, sales enablement, social, email, digital PR and CRO, and that marketing work is wired into HubSpot, where Catalyst holds Diamond Partner status. It also builds templated, bespoke and ecommerce websites, handles branding, and supports Salesforce and Zoho. Engagements usually start with a free SEO and GEO, HubSpot or website audit.
Its clients are mostly B2B and mission-led organisations. Named work includes Bureau Veritas, software firm Civica, the charity Leukaemia Care, Procure Education and Parking Facilities, with portfolio pieces for Purbeck Insurance and Rapid Bridging. Clutch shows a 4.9 average from six reviews, the most recent an engineering and manufacturing client in 2024, and lists a $5,000 minimum project and $100 to $149 hourly rate.
The case for Catalyst is joined-up B2B demand generation: a Birmingham SEO agency that can also fix the CRM, nurture leads and arm a sales team with content. The weaknesses are evidence and focus. Its case studies rarely quote numbers, the independent review base is small and mostly older, and buyers whose main need is technical or ecommerce SEO will find more specialist depth at other agencies.
What they do
Services
- SEO, GEO and AEO
- PPC
- Content marketing and sales enablement
- Digital PR
- Social media and email marketing
- HubSpot CRM implementation and management
- Website design and build (incl. ecommerce)
- Branding and marketing strategy
Specializations
Industries served
Ideal client
Who they help
B2B SMEs that want SEO and content tied directly to lead generation and a properly set-up HubSpot CRM, ideally from one Birmingham team that can also handle the website and brand.
Pros & cons
Pros
- HubSpot Diamond Partner, so strong on CRM, automation and sales enablement alongside SEO
- 4.9 on Clutch (6 reviews) and named clients such as Bureau Veritas, Civica and Leukaemia Care
- Full lead-gen stack: SEO, PPC, content, PR, web and CRM
- Offices in Birmingham, London and Dubai
Cons
- Few recent independent reviews: most Clutch reviews date from 2019, the latest from 2024
- Case studies describe projects without hard performance figures
- SEO is part of a broader lead-gen offer rather than a specialism
Pricing
Notable clients
Awards & recognition
- HubSpot Diamond Partner
- Clutch award for marketing strategy
Common questions
FAQ
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What services does Catalyst Marketing Agency offer?
Catalyst Marketing Agency offers SEO, GEO and AEO, PPC, Content marketing and sales enablement, Digital PR, Social media and email marketing, HubSpot CRM implementation and management, and more.
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Where is Catalyst Marketing Agency based?
Catalyst Marketing Agency is headquartered in Birmingham, United Kingdom and works with clients remotely worldwide, with additional offices in London, UK, Dubai, UAE.
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How much does Catalyst Marketing Agency cost?
Catalyst Marketing Agency operates on a mixed model, with an hourly rate of $100–$149/hr, a minimum engagement of $5,000.
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Who is Catalyst Marketing Agency best for?
B2B SMEs that want SEO and content tied directly to lead generation and a properly set-up HubSpot CRM, ideally from one Birmingham team that can also handle the website and brand.
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What industries does Catalyst Marketing Agency serve?
Catalyst Marketing Agency serves clients in Financial services and insurance, Education, Charities, Engineering and manufacturing, Testing and certification, Public sector software, among others.
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How big is Catalyst Marketing Agency and when was it founded?
Catalyst Marketing Agency was founded in 2011 and has a team of 11-50 people.
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How do I contact Catalyst Marketing Agency?
You can visit www.wearecatalyst.co.uk, or call 0121 296 5275.
Editor’s take
Best for B2B SMEs that want SEO, content and HubSpot run as one lead-generation system. Ecommerce brands or buyers wanting a deep technical SEO specialist should look elsewhere.
