Passion Digital
Holborn search-led agency splitting work evenly between SEO and PPC for growth brands
- Founded
- 2012
- Team size
- 11-50
- Headquarters
- London, United Kingdom
- Hourly rate
- $100–$149/hr
Overview
About Passion Digital
Passion Digital is a 30-person London search agency in Holborn, founded in 2012, that divides its work between SEO and paid media, including Google Ads, paid social, programmatic and Amazon ads. It works mostly with B2B, professional services, property, finance and charity clients who want organic and paid search managed together.
Passion Digital was founded in London in 2012 by Mike Grindy and works from Holborn Tower in WC1. The team numbers about 30 specialists, led by Managing Directors Owen Osztotis and Cecilia de la Viesca, with separate heads of organic search and paid media. The agency now sits within Stellar, a performance network built around the Pixis AI platform, while continuing to trade under its own name.
The agency calls itself search-led, and Clutch data backs that up with an even 50/50 split between SEO and PPC. On the organic side it covers technical audits, site migrations, content, local and international SEO, and AI search work such as tracking how brands appear in large language model answers. Paid media spans Google Ads and Shopping, programmatic and connected TV, Amazon and retail media, and paid social across Meta, LinkedIn, TikTok, Reddit and YouTube. Running both under one roof lets the team shift budget between organic and paid keywords.
Its client base leans towards B2B and considered purchases. Knight Frank, Octopus Investments, Shoosmiths, OneTrust and Mazda appear on its site, and Clutch reviewers include serviced apartment firm SilverDoor and charity Action Medical Research. The agency reports a 1,420% rise in lead volume for Knight Frank and a 425% increase in paid leads for Cloud Gateway; those figures are self-published. It won at the UK Paid Media Awards in 2024 and the UK Search Awards in 2022 and 2023.
Thirty-three Clutch reviews average 4.7, with praise for knowledge, responsiveness and value. Recurring criticisms are a slow start while the team learns a new sector, and fewer check-ins once accounts mature. For a mid-market London SEO and PPC agency, Passion Digital is credible and well reviewed; its size is the main limit for very large accounts.
What they do
Services
- Technical and content SEO
- Local and international SEO
- AI search and GEO optimisation
- PPC and Google Shopping
- Paid social (Meta, LinkedIn, TikTok, Reddit, YouTube)
- Programmatic and connected TV
- Amazon advertising and retail media
- Data and analytics
- Conversion rate optimisation
Specializations
Industries served
Ideal client
Who they help
Mid-sized B2B, professional services, property, finance and charity organisations that want a senior, specialist team to run SEO and PPC together and report on leads and revenue.
Pros & cons
Pros
- 33 Clutch reviews averaging 4.7, with recent ones from 2026
- Even SEO and PPC split, with a dedicated Head of Paid Media and Head of Organic Search
- Winner at UK Paid Media Awards 2024 and UK Search Awards 2022 and 2023
- Named clients including Knight Frank, Mazda, Octopus Investments and Shoosmiths
Cons
- Around 30 people, so capacity for very large multi-market programmes is limited
- Some reviewers found onboarding and the initial analysis phase slow
- Now part of the Stellar network, so ownership and tooling may shift
Pricing
Notable clients
Awards & recognition
- Winner, UK Paid Media Awards 2024
- Winner, UK Search Awards 2022 and 2023
- Winner, BIMA Awards 2023
Common questions
FAQ
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What services does Passion Digital offer?
Passion Digital offers Technical and content SEO, Local and international SEO, AI search and GEO optimisation, PPC and Google Shopping, Paid social (Meta, LinkedIn, TikTok, Reddit, YouTube), Programmatic and connected TV, and more.
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Where is Passion Digital based?
Passion Digital is headquartered in London, United Kingdom and works with clients remotely worldwide.
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How much does Passion Digital cost?
Passion Digital operates on a monthly retainer model, with an hourly rate of $100–$149/hr, a minimum engagement of $5,000.
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Who is Passion Digital best for?
Mid-sized B2B, professional services, property, finance and charity organisations that want a senior, specialist team to run SEO and PPC together and report on leads and revenue.
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What industries does Passion Digital serve?
Passion Digital serves clients in B2B and professional services, Property and real estate, Financial services, Charities and non-profits, Travel, Ecommerce, among others.
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How big is Passion Digital and when was it founded?
Passion Digital was founded in 2012 and has a team of 11-50 people.
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How do I contact Passion Digital?
You can visit passion.digital, or email enquiries@passiondigital.co.uk, or call 020 3432 1360.
Editor’s take
A solid choice for mid-market B2B, property, finance and charity brands wanting a London SEO and PPC agency of manageable size. Enterprises needing global media buying across many markets should look at larger firms.
