Independently tested ranking
Best SMS Marketing Software for Ecommerce in 2026
10 SMS marketing tools for online stores compared on store data, abandoned cart flows, list growth, compliance and the real cost of sending texts.
- Tools compared
- 10
- With a free plan
- 3 of 10
- Median entry price
- $20/mo
- Average rating
- 4.6
On this page
Which SMS marketing software is best for ecommerce?
The best SMS marketing software for ecommerce in 2026 is Klaviyo for most stores, because SMS and email share one customer profile and store data. Attentive is best for mid-market and enterprise retailers, Postscript for Shopify brands that want a dedicated SMS tool, Omnisend for small stores on a budget and Privy for list growth on small Shopify stores. Omnisend's SMS-ready Pro plan starts at $41.30 a month, plus per-message fees.
Our top picks
Best overall
Klaviyo
SMS and email share one customer profile and deep store data, so a single flow can recover a cart by text and email.
Paid plans from $20/mo + SMS add-on
See why we picked itBest for larger retailers
Attentive
Two-tap sign-up units and AI-personalized journeys built for brands where SMS is already a major revenue channel.
Paid plans from Custom (annual contract)
See why we picked itBest SMS-only for Shopify
Postscript
Shopify-native data, strong compliance defaults and clear revenue reporting for a dedicated SMS program.
Paid plans from Plan fee + per message
See why we picked itKey takeaways
- Klaviyo is the default for most stores: texts and emails run off the same profile, so one abandoned checkout flow can send both.
- Postscript and Recart are SMS only and Shopify only, so plan on a separate email tool such as Klaviyo.
- Almost every ecommerce SMS tool charges per message or credit on top of a plan fee. Estimate your monthly texts before comparing plan prices.
- Attentive and Emotive are quote-only, while Omnisend, Privy, Brevo and Sendlane publish entry prices.
- Consent is not optional. Pick a tool with built-in opt-in, opt-out and quiet hours to stay within TCPA and carrier rules.
What is SMS marketing software?
SMS marketing software for ecommerce is a platform that lets online stores collect phone numbers with consent and send promotional and automated text messages, such as abandoned cart reminders, triggered by store activity. The best tools sync orders, products and carts from Shopify or WooCommerce so every text reflects what the shopper actually did.
For an online store, SMS marketing has to do more than send bulk texts. It needs list-growth popups, flows that trigger from cart and browse events, segments built on purchase history, compliance handling for TCPA and carrier rules, and revenue attribution that shows which texts drove orders. Many stores also want email and SMS on one platform so the two channels never step on each other.
Best SMS marketing software compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Klaviyo |
Most online stores | Yes (250 profiles, email) | $20/mo + SMS add-on | ★4.7 |
| 2 | Attentive |
Larger retail brands | No | Custom (annual contract) | ★4.5 |
| 3 | Postscript |
Shopify SMS specialists | No | Plan fee + per message | ★4.6 |
| 4 |  Omnisend |
Small stores on a budget | Yes (250 contacts, email) | $41.30/mo for SMS (Pro) | ★4.5 |
| 5 | Privy | Popups plus cheap SMS | No (15-day trial) | $20/mo SMS add-on | Not yet reviewed |
| 6 | Recart | Shopify list growth | No | See vendor pricing | Not yet reviewed |
| 7 | Sendlane | Big lists, flat pricing | No (60-day trial) | $100/mo | Not yet reviewed |
| 8 | Emotive | Two-way conversational texts | No | Custom | Not yet reviewed |
| 9 |  Brevo |
Cheap pay-as-you-go SMS | Yes (300 emails/day) | $9/mo + SMS credits | ★4.4 |
| 10 |  SimpleTexting |
Simple campaigns and replies | No (14-day trial) | Credit-based | ★4.6 |
Our picks are ranked by MakeSuccessOnline. Prices are the cheapest paid plan that includes SMS, billed monthly unless marked annual, checked November 2026.
The 10 best SMS marketing software in 2026
Most online stores are best served by an email and SMS platform that shares store data. SMS-only Shopify apps and quote-based platforms earn their place for specific jobs, so each pick below leads a different need.
#1Best overall for most online stores
Klaviyo
Email, SMS and reviews on one customer profile, driven by live store data.
- Paid plans from
- $20/mo + SMS add-on
- Free plan
- Yes (250 profiles, email)
- Best for
- Ecommerce and DTC brands, especially on Shopify, and the agencies that serve them
- Works on
- Web, iOS, Android, API
Klaviyo is the best SMS marketing software for most ecommerce stores because texts and emails run off the same customer profile. Orders, refunds, products and browsing events sync from Shopify, WooCommerce, BigCommerce and other platforms, so an abandoned cart text and a follow-up email both know exactly what the shopper left behind.
For a store, that shared profile is the real advantage. You can build one abandoned checkout flow that sends a text first and an email later, segment by predicted lifetime value or churn risk, and see revenue per message. SMS is a paid add-on on top of the email plan, so budget for both as your list grows.
Key features
- SMS and MMS on the same profileText campaigns and automated SMS flows use the same customer record as email, so you never message someone twice for the same cart or ask an SMS subscriber to sign up again.
- Pre-built revenue flowsWelcome, abandoned cart, browse abandonment, abandoned checkout, post-purchase and win-back flows are ready to switch on, then you add SMS steps where a text works better than an email.
- Store data syncOrders, refunds, products, catalog and browsing events flow in automatically, so segments and flow triggers update as customers shop.
- Predictive analyticsShows predicted lifetime value, churn risk and expected next order date for each profile, which helps you time replenishment and win-back texts.
- Revenue reportingAttributes orders and revenue to each campaign, flow and message, so you can compare what SMS earns against email.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 250 active profiles and 500 emails a month |
| $20/mo | 500 active profiles (rises with list size), 5,000 emails a month, full flows, segmentation and reporting | |
| Marketing | $25/mo | Email plan features plus unlimited review orders, with AI and helpdesk tools as add-ons |
| SMS add-on | Higher | SMS and MMS campaigns and flows, added on top of an email plan |
| Custom | Custom | Over 150,000 active profiles, priced through sales |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Plan prices rise with active profiles, and SMS is billed as an add-on.
Pros and cons
Pros
- Email and SMS share one profile and one set of flows
- Deepest use of store data for SMS targeting
- Clear revenue attribution per text and flow
- Works with Shopify, WooCommerce, BigCommerce, Wix and more
Cons
- Cost climbs quickly as active profiles grow
- SMS is an add-on on top of the email price
- Takes time to learn for a first-time store owner
Is it right for you?
Choose Klaviyo ifYou want email and SMS in one place and plan to build flows on real order and browsing data.
Look elsewhere ifYou only want a cheap texting app, or you already run email elsewhere and just need SMS.
#2Best for mid-market and enterprise retailers
Attentive
AI-driven SMS and email platform known for high-converting sign-up units.
- Paid plans from
- Custom (annual contract)
- Free plan
- No
- Best for
- Mid-market and enterprise ecommerce and retail brands
- Works on
- Web, API
Attentive is the SMS platform built for retailers where texting is already a major revenue channel. Its two-tap mobile sign-up units grow SMS lists fast, and Attentive AI personalizes message content, timing and targeting for each subscriber across journeys like browse abandonment, cart abandonment and post-purchase. Segmentation draws on behavior, purchase history and subscriber data.
It connects with Shopify, Salesforce Commerce Cloud, Adobe Commerce and BigCommerce, plus retention tools such as Recharge, Yotpo, Gorgias and Zendesk. Pricing is sales-quoted on an annual contract with no free plan, so it fits brands with a large subscriber base and a team to run it, not stores sending their first texts.
Key features
- Sign-up unitsMobile-optimized pop-ups, including two-tap SMS sign-up, built to turn mobile visitors into SMS and email subscribers quickly.
- JourneysAutomated welcome, browse abandonment, cart abandonment and post-purchase flows across SMS and email.
- Attentive AIPersonalizes message content, send timing and targeting for each subscriber, which helps large lists avoid one-size-fits-all blasts.
- Two-way conversationsSubscribers can reply to texts, with AI or human-assisted responses that turn questions into orders.
- Compliance toolsBuilt-in handling for SMS consent, quiet hours and rules like the TCPA, which matters more as your send volume grows.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Attentive platform | Custom | Sales-quoted annual contract based on volume and products: SMS and email, sign-up units, journeys, segmentation and AI features |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Attentive quotes each brand on an annual contract based on message volume and the products you choose.
Pros and cons
Pros
- Strong list-growth sign-up units
- AI personalization of content and timing
- SMS and email from one platform
- Good compliance tooling for high-volume senders
Cons
- No public pricing and annual contracts only
- No free plan or self-serve trial
- Too expensive for small stores
Is it right for you?
Choose Attentive ifSMS is already a big revenue line for your brand and you want AI-driven journeys and a vendor that supports enterprise retail platforms.
Look elsewhere ifYou run a small or new store and want to start texting for a few dollars a month.
#3Best SMS-only tool for Shopify stores
Postscript
SMS and MMS marketing built only for Shopify, with deep store data and compliance tools.
- Paid plans from
- Plan fee + per message
- Free plan
- No
- Best for
- Shopify and Shopify Plus ecommerce brands, mainly in the US
- Works on
- Web app, Shopify app
Postscript is the top pick for Shopify stores that want a dedicated SMS channel rather than an email tool with texting bolted on. It pulls customers, orders, products and carts straight from Shopify, so abandoned cart, browse abandonment and post-purchase texts fire from live store events with little setup. Campaigns can target segments built from purchase history and engagement.
It also handles the parts of SMS that trip stores up: opt-in, opt-out and quiet hours for TCPA and carrier rules, plus revenue attribution per campaign and automation. There is no email channel, so most stores pair it with Klaviyo, which Postscript syncs subscribers and events with. Two-way messaging lets your team answer replies from an inbox.
Key features
- Shopify-native data syncCustomers, orders, products and carts come straight from Shopify, so segments and automations use live store data without extra setup.
- AutomationsPre-built welcome, abandoned cart, browse abandonment and post-purchase texts that trigger from store events.
- List-growth popups and keywordsMobile and desktop popups, text-to-join keywords and checkout opt-in collect compliant SMS subscribers.
- Two-way messagingSubscribers can reply and your team answers from the inbox, turning texts into a sales and support channel.
- Compliance toolsBuilt-in opt-in, opt-out and quiet-hours handling to help stores stay within TCPA and carrier rules.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | Higher | Plan fee plus per-message charges: campaigns, automations and list-growth tools for smaller stores |
| Growth | Higher | Starter features plus more advanced segmentation and support |
| Professional | Higher | Higher-volume sending and more hands-on support |
| Enterprise | Custom | Sales-quoted annual plan with dedicated strategy support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Every plan adds per-message charges on top of the plan fee, so estimate your monthly volume first.
Pros and cons
Pros
- Built only for Shopify, so setup is fast
- Strong automation library for core store flows
- Revenue attribution shows SMS ROI clearly
- Good compliance defaults for US texting
Cons
- Shopify only, no WooCommerce or BigCommerce
- Mainly a US and Canada product
- No email channel, so you still need an email tool
Is it right for you?
Choose Postscript ifYou sell on Shopify in the US and want a specialist SMS tool that sits next to Klaviyo or another email platform.
Look elsewhere ifYour store is not on Shopify, or you want email and SMS in a single tool.
#4Best budget email and SMS for small stores
Omnisend
Email, SMS and web push in one ecommerce workflow builder at a low entry price.
- Paid plans from
- $41.30/mo for SMS (Pro)
- Free plan
- Yes (250 contacts, email)
- Best for
- Small and mid-sized ecommerce stores, especially on Shopify, and the agencies that run them
- Works on
- Web; store apps for Shopify, WooCommerce, BigCommerce and Wix
Omnisend gives a small store email and SMS in one account at a low entry price. Its cart abandonment, browse abandonment, welcome and win-back workflows work as soon as your Shopify, WooCommerce, BigCommerce or Wix store is connected, and you can add SMS and web push steps to the same workflow.
SMS needs the Pro plan, which starts at $41.30 a month for 2,500 contacts with unlimited emails, and texts are billed per message on top. 24/7 support on every plan helps stores without a marketing team. Popups and signup forms on every plan collect phone numbers alongside emails.
Key features
- SMS and web push in workflowsAdd SMS steps (Pro plan) and web push to the same workflow as your emails, which helps recover carts from shoppers who ignore email.
- Pre-built ecommerce workflowsCart abandonment, browse abandonment, welcome, order confirmation and win-back workflows ready the moment your store connects.
- Popups and signup formsPopups, embedded forms and landing pages on every plan to collect email and phone numbers in one place.
- Product picker and discount blocksPull products and unique store discount codes into messages, so a recovery offer matches what the shopper wanted.
- Sales reportingShows orders and revenue from each campaign and workflow, with more detailed reports on Pro.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails a month, pre-built workflows, popups and segmentation |
| Standard | $11.20/mo | 500 contacts (rises with list size), 6,000 emails a month, custom workflows, unlimited web push |
| Pro | $41.30/mo | 2,500 contacts (rises with list size), unlimited emails, SMS billed per message, advanced reporting |
| Custom | Custom | Over 150,000 active profiles |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. SMS needs the Pro plan and is billed per message on top of the plan price.
Pros and cons
Pros
- Low entry price for email plus SMS
- Core revenue workflows ready on day one
- Email, SMS and push in one account
- 24/7 support on every plan
Cons
- SMS needs the Pro plan
- Segmentation and reporting are less detailed than Klaviyo
- Fewer store platforms than Klaviyo
Is it right for you?
Choose Omnisend ifYou run a small Shopify or WooCommerce store and want email and SMS in one tool without Klaviyo-level costs.
Look elsewhere ifYou only want SMS, or you need deep predictive data and reporting.
#5Best for list growth on small Shopify stores
Privy
Popups, spin wheels and cart savers with low-cost email and SMS for small stores.
- Paid plans from
- $20/mo SMS add-on
- Free plan
- No (15-day trial)
- Best for
- Small and growing ecommerce stores, mainly on Shopify
- Works on
- Web; works with Shopify, BigCommerce and Wix stores
Privy suits small stores whose first problem is collecting phone numbers at all. Its spin-to-win wheels, flyouts, bars and exit-intent popups come with A/B testing, and cart saver displays catch shoppers who are about to leave with items in their cart. Signups sync to your Shopify, BigCommerce or Wix store, and can pass to Klaviyo if you send email there.
SMS is an add-on from $20 a month for 1,250 credits on top of 250 free credits, and unused credits roll over, which is friendly for stores that text in bursts around sales. Texting covers the US and Canada only, and the automation is simpler than Klaviyo or Omnisend.
Key features
- Popups and displaysSpin-to-win wheels, flyouts, bars, embedded forms and exit-intent popups, with A/B testing to find the offer that collects the most phone numbers.
- Cart savers and cross-sellsOn-site displays that appear when a shopper is about to leave with items in the cart, or that suggest related products before checkout.
- SMSText campaigns and automations for US and Canadian subscribers, with 250 free credits and paid credit packs that roll over.
- Email automationsWelcome, abandoned cart and follow-up emails that send automatically after signup or when a visitor leaves.
- Store syncNew contacts sync to Shopify, BigCommerce and Wix, and can pass to Klaviyo if you send email elsewhere.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Pop-ups & Displays | $24/mo | Up to 10,000 page views a month: popups, spin wheels, bars, flyouts and landing pages |
| $30/mo | Up to 1,500 mailable contacts (rises with contacts), campaigns, automations, popups and unlimited sends | |
| SMS add-on | From $20/mo | 1,250 credits on top of 250 free credits; credits roll over |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 15-day free trial, no card required.
Pros and cons
Pros
- Some of the best popup and spin-wheel options for small stores
- SMS credits roll over month to month
- Quick to set up on Shopify
- Low starting cost for texting
Cons
- SMS limited to the US and Canada
- Automation is basic next to Klaviyo or Omnisend
- No free plan
Is it right for you?
Choose Privy ifYou run a small Shopify store and want better signup popups plus affordable SMS credits.
Look elsewhere ifYou text customers outside North America or need advanced segmented flows.
#6Best for fast SMS list growth on Shopify
Recart
A Shopify SMS app focused on growing subscriber lists and recovering carts.
- Paid plans from
- See vendor pricing
- Free plan
- No
- Best for
- Shopify ecommerce brands
- Works on
- Web (Shopify app)
Recart is a Shopify SMS app built around one goal: getting more shoppers to subscribe by text and then bringing them back. It installs as a Shopify app, syncs store data, and pairs subscriber popups with ready-made abandoned cart, browse abandonment and welcome flows. Segments built on behavior and purchase history keep campaigns targeted.
Revenue reporting ties Shopify sales to each campaign and flow, so you can see whether list growth turns into orders. There is also an enterprise and managed tier with campaign and strategy support for brands that would rather not run SMS in-house. It is SMS only, so you need a separate email tool.
Key features
- Subscriber pop-upsCollect phone numbers with pop-ups and other list-growth tools, the starting point for any SMS program.
- Automated flowsAbandoned cart, browse abandonment and welcome texts that trigger from store activity.
- SMS campaignsSend one-off promotions to all subscribers or to segments for launches and sales.
- SegmentationTarget subscribers by behavior and purchase history instead of texting the whole list.
- Revenue reportingAttributes Shopify sales to SMS campaigns and flows so you can judge return on spend.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Paid plans | Higher | SMS campaigns, flows and list-growth tools |
| Enterprise / managed | Custom | Quote-based, with managed campaigns and strategy support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Recart does not offer a free plan.
Pros and cons
Pros
- Focused on SMS for Shopify stores
- Strong list-growth tools
- Abandoned cart and welcome flows ready to use
- Managed service option for hands-off brands
Cons
- Shopify only
- No free plan
- No email channel
Is it right for you?
Choose Recart ifYou sell on Shopify and your main goal is growing an SMS list and recovering carts by text.
Look elsewhere ifYou are not on Shopify or want email and SMS in one platform.
#7Best for large lists with hands-on support
Sendlane
Email and SMS for Shopify and WooCommerce brands, priced by sends rather than contacts.
- Paid plans from
- $100/mo
- Free plan
- No (60-day trial)
- Best for
- Shopify and WooCommerce brands, from growing stores to Shopify Plus
- Works on
- Web
Sendlane fits DTC brands with big customer lists that are tired of paying for every old contact. It prices by monthly email sends with unlimited contacts, and SMS is usage-based from $0.009 per credit with carrier fees included, so you pay for the texts you actually send.
Shopify, Shopify Plus and WooCommerce data feeds behavior-based automations, tracked with Sendlane's Beacon website tracking, for cart, browse and post-purchase journeys by email and text. Every account gets a dedicated success manager and migration help, though the $100 entry price is steep for a new store. Multivariate testing and ROI tracking show what each journey earns.
Key features
- SMS marketingSend text campaigns and automated texts alongside email from the same account, priced per credit.
- Behavior-based automationsTrigger cart, browse and post-purchase journeys from store and site events tracked with Beacon.
- Deep store data syncShopify, Shopify Plus and WooCommerce orders, products and customer behavior feed segments and triggers.
- Unlimited contactsPricing is based on sends, so past customers on your list do not raise the bill.
- Hands-on support24/7 support, a dedicated customer success manager and white glove migration help.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Base | $100/mo | Unlimited contacts, priced by monthly email sends: campaigns, automations, popups, segmentation and a success manager |
| Higher send volumes | Higher | Same features with more monthly sends |
| SMS | From $0.009 per credit | Usage-based text messaging on paid accounts, carrier fees included |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 60-day free trial for up to 100 contacts and 500 sends. SMS credits are billed on top of the plan.
Pros and cons
Pros
- Unlimited contacts keeps costs flat for big lists
- Low per-credit SMS price with carrier fees included
- Dedicated success manager and migration help
- 24/7 support
Cons
- High entry price for small stores
- Only Shopify and WooCommerce
- Trial is too small to test with your real list
Is it right for you?
Choose Sendlane ifYou run a Shopify or WooCommerce brand with a large list and want email plus SMS with hands-on onboarding.
Look elsewhere ifYou are a new store on a tight budget or sell on another platform.
#8Best for conversational two-way SMS
Emotive
Ecommerce SMS that pairs automated texts with two-way conversations.
- Paid plans from
- Custom
- Free plan
- No
- Best for
- Mid-sized and growing ecommerce brands
- Works on
- Web
Emotive is built for stores that want texts to feel like conversations rather than broadcasts. Subscribers can reply to any message and get answers, which helps when shoppers have sizing, shipping or product questions before they buy. Those replies can turn a promo text into a one-to-one sales conversation, which suits higher-priced or considered products.
Around that, it covers the ecommerce basics: pop-ups and keywords for consented list growth, abandoned cart, welcome and post-purchase flows, segmentation by behavior and purchase data, and revenue attribution. Pricing is quote-based with hands-on onboarding, so it suits growing Shopify brands that have outgrown a basic SMS app.
Key features
- Two-way SMSSubscribers reply to texts and get answers, turning campaigns into conversations that can end in a sale.
- Automated flowsAbandoned cart, welcome and post-purchase text sequences.
- List growth toolsPop-ups and keywords collect phone numbers with consent.
- SegmentationTarget subscribers by behavior and purchase data.
- Revenue attributionReports the sales your SMS program drives.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Plans | Custom | Quote-based: SMS campaigns, flows and two-way messaging |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Emotive quotes pricing for each brand.
Pros and cons
Pros
- Conversational two-way SMS approach
- Built for ecommerce
- Flows and campaigns in one tool
- Hands-on onboarding
Cons
- No public pricing
- No free plan
- SMS only, so you need a separate email tool
Is it right for you?
Choose Emotive ifYour shoppers ask questions before buying and you want replies to texts to drive sales.
Look elsewhere ifYou are a very small store that wants a free or cheap SMS app.
#9Best low-cost SMS credits for multi-platform stores
Brevo
Email, SMS and transactional messages on a budget, with SMS paid by credit.
- Paid plans from
- $9/mo + SMS credits
- Free plan
- Yes (300 emails/day)
- Best for
- Small and mid-sized businesses, ecommerce stores and developers
- Works on
- Web; API and SMTP relay
Brevo is a budget pick for stores that want SMS without a monthly SMS subscription. You buy SMS credits separately and use them for campaigns or transactional texts, next to email plans that start at $9 a month. It connects with Shopify, WooCommerce and WordPress, so it works for stores outside the Shopify-only tools.
Every plan, including Free, can send order confirmations and receipts through the API or SMTP relay. Marketing automation needs the Standard plan at $18 a month, and its ecommerce reporting is lighter than Klaviyo, so it suits stores that text occasionally rather than running complex SMS flows.
Key features
- SMS marketingSend SMS campaigns and transactional texts, paid for with credits bought separately instead of a fixed SMS plan.
- Transactional emailOrder confirmations and receipts through the API or SMTP relay on every plan, including Free.
- Marketing automationUnlimited multi-step workflows triggered by behavior and events, on Standard and higher.
- Advanced segmentationFilter contacts by website activity, engagement and custom events, with unlimited saved segments.
- IntegrationsConnects with Shopify, WooCommerce, WordPress, Stripe and Zapier, plus a full API.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 300 emails a day, campaigns, transactional email, forms, Brevo branding |
| Starter | $9/mo | From 5,000 emails a month (500 contacts), editor, AI content generator, segmentation; SMS credits sold separately |
| Standard | $18/mo | Starter plus marketing automation, A/B testing, advanced reporting and send time optimization |
| Professional | $499/mo | From 150,000 emails a month, WhatsApp, popups, push, advanced ecommerce features |
| Enterprise | Custom | Sales-quoted with multi-account management and SSO |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Annual billing saves 10%. SMS credits are bought separately.
Pros and cons
Pros
- Low entry price and a free plan
- SMS paid by credit, no SMS subscription
- Marketing and transactional messages in one account
- Works with Shopify and WooCommerce
Cons
- Marketing automation requires Standard or higher
- Ecommerce reporting is lighter than Klaviyo
- Popups and WhatsApp need the $499 Professional plan
Is it right for you?
Choose Brevo ifYou run a budget store, possibly on WooCommerce, and want occasional SMS campaigns alongside email.
Look elsewhere ifSMS is a core revenue channel and you need deep store-event flows and attribution.
#10Best simple texting for small shops
SimpleTexting
Easy SMS campaigns and two-way texting, priced by monthly message credits.
- Paid plans from
- Credit-based
- Free plan
- No (14-day trial)
- Best for
- Small and mid-sized businesses in the US and Canada, including retail and ecommerce
- Works on
- Web, iOS, Android, API
SimpleTexting is the easiest tool here for a small shop that wants to send promos and answer customer texts without learning a full marketing platform. Campaigns, keywords, a two-way inbox and autoresponders are included, and the iOS and Android apps let you reply from your phone. Sign-up forms with opt-in consent add another way to grow your list.
It integrates with Shopify, Mailchimp, HubSpot and Zapier, but its automation is shallower than Shopify-native tools, so it will not build cart recovery flows from store events the way Postscript or Klaviyo can. It suits stores that also sell in person and want keyword sign-ups at the counter.
Key features
- Text campaignsSend and schedule SMS and MMS campaigns to segments, with merge fields for personalization.
- KeywordsShoppers text a keyword to join your list, which works on packaging, in-store signs and social posts.
- Two-way inboxReply to customers one-to-one from the web or mobile app for order questions and support.
- Autoresponders and drip campaignsAutomatic follow-ups after someone joins a list or texts a keyword, such as a welcome discount.
- Shopify integrationConnects to Shopify, plus Zapier and an API for linking other store and CRM tools.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Credit-based plans | Higher | Monthly message credits (price rises with credits): campaigns, keywords, two-way inbox and automations; annual billing discounted |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial. MMS and long messages use more credits.
Pros and cons
Pros
- Very easy to learn
- Two-way texting and keywords on all plans
- Free trial before paying
- Works for in-store and online sales
Cons
- Ecommerce automation is shallower than Shopify-native tools
- Mainly US and Canada
- No email channel
Is it right for you?
Choose SimpleTexting ifYou want simple promos, keyword sign-ups and two-way texting, and do not need store-event automations.
Look elsewhere ifYou want abandoned cart and browse flows driven by Shopify data.
Best SMS marketing software by need
- Email and SMS on one profileKlaviyo
- Enterprise retail SMSAttentive
- Dedicated Shopify SMSPostscript
- Small store on a budgetOmnisend
- Popups and cheap SMS creditsPrivy
- Large lists, flat pricingSendlane
- Two-way conversational textsEmotive
- WooCommerce and pay-as-you-go SMSBrevo
- Simple promos and repliesSimpleTexting
What to look for in SMS marketing software
- Store data syncOrders, products, carts and browsing events should flow in automatically from Shopify, WooCommerce or BigCommerce, so texts mention the right product and stop once someone buys.
- Abandoned cart and browse flowsPre-built cart, checkout, browse abandonment, welcome and post-purchase SMS flows are where most ecommerce SMS revenue comes from. Check they are ready to switch on.
- List-growth toolsMobile popups, two-tap sign-up, spin wheels, text-to-join keywords and checkout opt-in decide how fast your SMS list grows.
- Compliance built inOpt-in records, opt-out handling and quiet hours protect you under the TCPA and carrier rules. This matters more for SMS than for email.
- Email and SMS together or apartDecide whether you want one email and SMS marketing platform like Klaviyo or Omnisend, or a specialist SMS app like Postscript that syncs with your email tool.
- Transparent per-message pricingPlan fees are only part of the bill. Look for clear per-message or per-credit rates, how MMS is charged and whether credits roll over.
How much does SMS marketing software for ecommerce cost in 2026?
SMS marketing software for ecommerce usually costs a plan fee plus a charge per message or credit. Budget stores can start on Brevo at $9 a month plus SMS credits, Omnisend's SMS-ready Pro plan is $41.30 a month, and enterprise platforms are quoted on annual contracts.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Budget | $9 to $18/mo plus SMS credits | Brevo Starter or Standard | Stores that text occasionally around sales |
| Small store | From $20/mo plus messages | Privy SMS add-on, Klaviyo email plan plus SMS add-on, Omnisend Pro ($41.30/mo) | Small Shopify and WooCommerce stores starting SMS |
| Growth | $100/mo plus SMS from $0.009 per credit | Sendlane | Growing brands with large lists and SMS as a steady channel |
| Quote-based | Custom | Attentive, Emotive, Postscript Enterprise, Recart managed | Mid-market and enterprise retailers sending at high volume |
Entry prices from vendor pricing pages, November 2026. Message and carrier fees are extra unless noted.
Budget for messages, not just the plan. A 10,000-subscriber list texted four times a month is 40,000 messages, and MMS or long texts can use more credits than a plain text. Start with automated flows like abandoned cart, which reach shoppers who already showed intent, and add broadcast campaigns once you can see the return.
How we chose the best SMS marketing software
We started with the SMS and email marketing tools in the MakeSuccessOnline directory and added well-known ecommerce SMS platforms we have not yet reviewed. We judged each on how it uses store data for texts, its abandoned cart and list-growth tools, compliance features and total cost, using hands-on reviews, vendor documentation and pricing checked in November 2026.
- Ecommerce data and flowsDepth of store sync and quality of cart, browse and post-purchase SMS flows.30%
- List growthPopups, keywords and checkout opt-in for collecting phone numbers.15%
- ComplianceConsent records, opt-outs, quiet hours and TCPA support.15%
- Pricing and valuePlan fees, per-message costs and free plans or trials.15%
- ReportingRevenue attribution per text, campaign and flow.15%
- Ease of useHow quickly a store can launch its first flows.10%
How to choose SMS marketing software
- Decide one platform or twoIf you already use Klaviyo or Omnisend for email, adding their SMS is simplest. Choose an SMS specialist only if you want deeper texting features.
- Check your store platformPostscript and Recart are Shopify only. On WooCommerce, look at Klaviyo, Omnisend, Sendlane or Brevo.
- Estimate message volumeMultiply subscribers by texts per month, then compare per-message or per-credit costs, not just plan fees.
- Launch abandoned cart firstTurn on cart, checkout and welcome flows before broadcast campaigns, since they reach shoppers with clear intent.
- Confirm compliance toolsMake sure opt-in, opt-out, quiet hours and consent records are built in for TCPA and carrier rules.
- Measure revenue per messageUse the tool's attribution to compare SMS against email and cut texts that do not pay for themselves.
Check during the free trial
- Does it pull cart and order data from your store platform in real time?
- Can you launch an abandoned cart text flow in under an hour?
- What does each SMS and MMS message cost at your volume?
- How does it record consent and handle quiet hours?
- Can you see revenue for each text, campaign and flow?
Red flags
- No clear per-message or per-credit pricing
- No opt-in records or quiet-hours controls
- Annual contract required before any trial or demo data
- No sync with your store platform
- Encouragement to text purchased or imported lists without consent
SMS marketing software for ecommerce FAQ
What is the best SMS marketing software for ecommerce?
Klaviyo is the best SMS marketing software for ecommerce for most stores, because texts and emails share one customer profile and deep store data. Attentive is best for mid-market and enterprise retailers, Postscript for Shopify brands that want a dedicated SMS tool, and Omnisend for small stores on a budget.
Is there free SMS marketing software for Shopify?
Not really for ongoing texting. Klaviyo and Omnisend have free plans, but they cover email, and SMS needs a paid add-on or plan. Privy includes 250 free SMS credits with its SMS add-on, and Sendlane and SimpleTexting offer free trials so you can test before paying.
How much does SMS marketing cost for an online store?
Most online stores pay a plan fee plus per-message or credit charges. Brevo starts at $9 a month with SMS credits bought separately, Privy's SMS add-on starts at $20 a month and Omnisend's Pro plan with SMS starts at $41.30 a month. Sendlane is $100 a month with SMS credits from $0.009 each, while Attentive quotes annual contracts.
Klaviyo vs Attentive: which is better for ecommerce SMS?
Klaviyo is better for most stores because email and SMS run on one profile with self-serve pricing and a free email plan. Attentive is better for larger retailers that treat SMS as a major channel and want AI-driven journeys, sign-up units and an enterprise contract.
Klaviyo vs Postscript: should I use both?
You can, if you sell on Shopify. Postscript is a specialist SMS tool with Shopify-native data and compliance tools, and it syncs subscribers and events with Klaviyo for email. If you want one tool and one bill, Klaviyo alone covers both channels. Postscript is Shopify only, so stores on WooCommerce should look at Klaviyo or Omnisend instead.
Is SMS marketing worth it for ecommerce?
Yes for most stores, if you start with automated flows. Abandoned cart, welcome and post-purchase texts reach shoppers who already showed intent, and revenue attribution in tools like Klaviyo and Postscript shows whether each message pays for itself before you scale campaigns.
Do I need consent to send SMS marketing in the US?
Yes. US marketing texts need clear opt-in consent under the TCPA and carrier rules, plus easy opt-out. Choose a tool such as Attentive or Postscript with built-in consent records, opt-out handling and quiet hours, and never text purchased lists. Keep records of where and when each subscriber opted in.
How do I choose SMS marketing software for my store?
Start with your store platform and whether you want email and SMS in one tool. Then estimate your monthly message volume, compare per-message costs, check list-growth popups and compliance tools, and launch an abandoned cart flow during the trial to test it.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.