Independently tested ranking
Best Landing Page Builders for Shopify in 2026
We compared 8 of the best landing page builders for Shopify on live product data, templates, A/B testing, AI tools and price per store.
- Tools compared
- 8
- With a free plan
- 4 of 8
- Median entry price
- $29/mo
- Average rating
- 4.6
On this page
Which landing page builder is best for Shopify?
The best landing page builders for Shopify in 2026 are GemPages for most stores, Replo for DTC brands running paid ads, PageFly for value and affordable A/B testing, Shogun for established brands on Shopify and BigCommerce, and Zipify Pages for direct-response sales pages. GemPages, PageFly and EComposer have free plans, and PageFly adds A/B testing and heatmaps from $39 a month. Unbounce and Instapage suit ad pages hosted outside the store.
Our top picks
Best overall
GemPages
Covers landing, product and home pages inside Shopify, with live product data, a free plan and AI that builds layouts from a reference design.
Paid plans from $29/mo
See why we picked itBest for DTC paid ads
Replo
Advertorial, listicle and launch templates, Figma import and A/B testing for brands sending paid traffic to native Shopify pages.
Paid plans from Varies by plan
See why we picked itBest value
PageFly
A free plan with one published page, then A/B testing and heatmaps from $39 a month, with 24/7 support on every plan.
Paid plans from $24/mo
See why we picked itKey takeaways
- Shopify apps beat hosted builders for most stores: GemPages, PageFly and Replo pages use live product data and your real cart and checkout.
- GemPages, PageFly and EComposer all have free plans, so you can launch a first landing page on your live store before paying.
- PageFly is one of the cheapest ways to A/B test Shopify landing pages, with testing and heatmaps from $39 a month on the Optimize plan.
- Shopify page builder apps often price by published pages or slots, so count how many campaign pages you will run at once before you pick a plan.
- Use Unbounce or Instapage only when you want ad pages kept outside your Shopify theme, since neither builds pages with native store data.
What is a landing page builder?
A landing page builder for Shopify is an app or tool that lets you create dedicated campaign, sales and product pages for your store without editing theme code, usually with a drag-and-drop editor, templates and elements that pull live product data. Most Shopify landing page builders install as Shopify apps and publish pages on your own domain, while a few, like Unbounce and Instapage, host pages separately for paid ad campaigns.
For a Shopify store, a landing page builder needs to do more than look good. It should show correct prices, variants and stock from your catalog, keep the add-to-cart and checkout path short, load fast on mobile, where most ad traffic lands, and let you test versions to see which one sells more. Shopify's own theme editor handles basic pages, so a page builder app earns its place with templates, flexible layouts, testing and analytics.
Best landing page builders compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | GemPages | Most Shopify stores | Yes (limited pages) | $29/mo | Not yet reviewed |
| 2 | Replo | DTC ad landing pages | Yes (build and preview) | Varies by plan | Not yet reviewed |
| 3 | PageFly |
Budget stores and testing | Yes (1 page) | $24/mo | ★4.9 |
| 4 |  Shogun |
Established multi-platform brands | No (free trial) | Varies by plan | ★4.6 |
| 5 | Zipify Pages | Direct-response sales pages | No (free trial) | Varies by plan | Not yet reviewed |
| 6 | EComposer | Small stores on a budget | Yes (limited) | Varies by plan | Not yet reviewed |
| 7 |  Unbounce |
Off-store PPC campaign pages | No (14-day trial) | $29/mo | ★4.4 |
| 8 |  Instapage |
Enterprise ad landing pages | No (14-day trial) | $79/mo annual | ★4.3 |
Our rating comes from MakeSuccessOnline's hands-on reviews. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 8 best landing page builders in 2026
Most Shopify stores are best served by a Shopify-native page builder app that uses live product data and the store's own checkout. We ranked those first, then added two hosted builders for brands that keep paid ad pages outside the store.
#1Best overall landing page builder for Shopify
GemPages
A drag-and-drop page builder app for Shopify that creates landing, product and home pages without code, with AI tools that turn a reference design into an editable layout.
- Paid plans from
- $29/mo
- Free plan
- Yes (limited pages)
- Best for
- Shopify merchants and the agencies that build Shopify stores
- Works on
- Shopify app (web editor)
GemPages is the best landing page builder for Shopify for most stores because it covers every page type a merchant needs in one app. You build campaign landing pages, product pages, collection pages and home pages visually inside your Shopify admin, and product, variant, price and add-to-cart elements pull live data from your catalog, so a sale price or new variant shows up without edits.
Its AI is the standout for busy teams. GemAI can turn a screenshot or URL of a page you like into an editable layout, which cuts the time from ad idea to live page. A free plan lets you try it on a real store, the Build plan adds more published pages and the full element library, and A/B testing sits on the higher Optimize tier.
Key features
- Drag-and-drop editorBuild pages from sections and elements inside your Shopify admin, so marketers can launch a campaign page without waiting for a developer or touching theme code.
- AI image-to-layoutGemAI turns a screenshot or URL of a page design into an editable layout. It is a fast way to rebuild a competitor-style advertorial or a designer's mockup as a live Shopify page.
- Shopify product dataProduct, variant, price and add-to-cart elements read live store data, so landing pages stay accurate as prices, stock and variants change.
- Template libraryReady-made templates for landing, product, collection and home pages give you a proven starting layout to adapt to your brand.
- Third-party app elementsElements for popular review, email and upsell apps let you place their widgets directly on your pages, so social proof and sign-up forms sit next to the buy button.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Editor, templates and a limited number of published pages |
| Build | $29/mo | More published pages and the full element library |
| Optimize | Higher | Adds conversion tools such as A/B testing |
| Enterprise | Higher | Highest limits and priority support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Billed per store.
Pros and cons
Pros
- Built for Shopify and uses live product data
- Free plan to try it on a real store
- Large template library for landing, product and home pages
- AI tools build pages from a reference design
Cons
- Only works on Shopify
- A/B testing needs a higher tier than Build
- Heavy pages with many elements can slow load times if not optimized
Is it right for you?
Choose GemPages ifYou want one Shopify app for landing, product and home pages, with a free plan to start and AI help to build pages from designs you like.
Look elsewhere ifYou also sell on WooCommerce or BigCommerce, or you need ad landing pages that live outside your Shopify store.
#2Best for DTC brands running paid ads
Replo
A visual page builder for Shopify stores, used to build landing pages, product pages and campaign pages such as advertorials and listicles without code.
- Paid plans from
- Varies by plan
- Free plan
- Yes (build and preview)
- Best for
- Shopify brands, ecommerce teams and Shopify agencies
- Works on
- Web editor; Shopify app (Shopify only)
Replo is a Shopify landing page builder aimed at DTC brands that send paid social and search traffic to dedicated pages. Its templates and saved sections are built for the pages those brands run most: product launches, advertorials and listicles. Pages publish natively into your Shopify store, so they load on your own domain and use your real cart and checkout.
It suits teams with a designer or a growth marketer who wants fine layout control. The canvas editor handles detailed responsive design, Figma import turns designs into live pages faster, and A/B testing with analytics shows which version sells more. You can build and preview on the free plan, but publishing needs a paid plan, and the learning curve is steeper than simpler builders.
Key features
- Native Shopify publishingPages publish into your Shopify store and use live product, variant and cart data, so ad traffic lands on your own domain and checks out without extra steps.
- Advertorial and listicle templatesStart from ecommerce templates and saved sections built for product launches, advertorials and listicles, the page formats DTC brands use most for paid traffic.
- Figma importBring designs from Figma into Replo to turn a designer's mockup into a live Shopify page faster.
- A/B testing and analyticsRun experiments on pages and track conversion performance, so you can see which headline, offer or layout sells more before scaling ad spend.
- Replo AIAI tools help generate and edit page content and layouts, which speeds up building variants for new ad angles.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Build and preview pages |
| Paid plans | Higher | Publishing, more pages, analytics and testing |
| Enterprise | Custom | For large brands and agencies, quoted by sales |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Monthly and annual billing are available on paid plans.
Pros and cons
Pros
- Built specifically for Shopify
- Pages use native Shopify product and cart data
- Flexible design control for brands with designers
- Templates suited to DTC ad landing pages
Cons
- Paid plan needed to publish any page
- Steeper learning curve than simpler page builders
- Can be costly for small stores
Is it right for you?
Choose Replo ifYou are a DTC Shopify brand running paid ads and want designer-level control over advertorials, listicles and launch pages, with testing built in.
Look elsewhere ifYou are a small store that wants to publish for free, or you need lead-gen pages for a business that is not on Shopify.
#3Best value Shopify page builder with A/B testing
PageFly
A Shopify page builder app for landing, product and collection pages, with more than 320 templates, AI tools, and A/B testing and heatmaps from the Optimize plan.
- Paid plans from
- $24/mo
- Free plan
- Yes (1 page)
- Best for
- Shopify merchants of all sizes
- Works on
- Shopify app (web editor)
PageFly is the best value landing page builder for Shopify stores that want to start free and add testing later. The free plan gives you the full editor and templates with one published page or section, which is enough to build and launch a single campaign landing page on your live store. The editor uses live product data, so prices, variants and stock stay correct.
Its paid plans are clear and priced per store. Builder starts at $24 a month for 5 published slots and adds dashboard analytics and an AI translator for multi-language stores. Optimize, from $39 a month, adds A/B testing, heatmaps and sales funnels, which is one of the cheapest ways to test landing pages inside Shopify. Every plan includes 24/7 support.
Key features
- Shopify-native editorBuild pages inside Shopify using live product data, so prices, variants and stock stay correct on every landing page without manual updates.
- Templates and sectionsStart from more than 320 templates or build reusable sections you can drop into your theme pages, which saves time on seasonal sales and product launches.
- A/B testing and heatmapsFrom the Optimize plan you can test page versions and see heatmaps of where shoppers click and scroll, so you improve landing pages with real data, not guesses.
- AI toolsAn AI page builder drafts pages, AI Page Checkup flags issues, and paid plans add an AI translator for stores selling in more than one language.
- Sales funnels and analyticsPaid plans show page analytics in the dashboard, and Optimize and above add sales funnels and section performance reports.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 published page or section, full editor and templates |
| Builder | $24/mo | 5 published slots, dashboard analytics and AI translator |
| Optimize | $39/mo | 20 published slots, A/B testing, heatmaps and sales funnels |
| Accelerate | $99/mo | Unlimited slots, more tests and heatmap pages |
| Power | $199/mo | Unlimited slots, tests and heatmaps |
List prices as of November 2026, billed monthly per store; plans change often, so check the vendor's pricing page before you buy. Builder and Optimize prices rise as you add page slots. 30-day money-back guarantee on paid plans.
Pros and cons
Pros
- Free plan to launch a real landing page
- A/B testing and heatmaps from $39 a month
- 24/7 support on every plan
- Uses live Shopify store data
Cons
- Only works on Shopify
- Cost rises with each published page slot
- A/B testing is not on the Free or Builder plans
Is it right for you?
Choose PageFly ifYou want a low-cost Shopify page builder with a usable free plan and an affordable path to A/B testing and heatmaps.
Look elsewhere ifYou plan to publish dozens of pages on a small budget, since slot-based pricing climbs, or you need pages outside Shopify.
#4Best for established brands on Shopify and BigCommerce
Shogun
A visual page builder for Shopify and BigCommerce stores, with templates, live store data elements and A/B testing for store pages.
- Paid plans from
- Varies by plan
- Free plan
- No (free trial)
- Best for
- Growing and established ecommerce brands on Shopify or BigCommerce
- Works on
- Shopify app, BigCommerce app (web editor)
Shogun is a mature page builder for growing and established brands that want landing page building and testing in one Shopify app. It builds landing, product and collection pages on top of your existing theme, and product, collection and cart elements use live store data, so pricing and stock stay correct on every campaign page.
Two things set it apart. A/B testing on higher tiers lets you test page variants against each other and see which converts better, and it works on BigCommerce as well as Shopify, which few builders in this category do. That makes it a fit for brands with stores on both platforms. There is no free plan and it costs more than most Shopify page builder apps, so it suits stores past the startup stage.
Key features
- Visual page builderA drag-and-drop editor builds landing, product and collection pages on top of your existing Shopify theme, so new pages match your store.
- A/B testingTests page variants against each other so you can see which landing page converts better. Testing sits on the higher tiers.
- Store data elementsProduct, collection and cart elements use live store data, so pricing and stock stay correct as your catalog changes.
- TemplatesPre-built templates for common ecommerce page types give a quick starting point for launches and promotions.
- Shopify and BigCommerce supportWorks on both platforms, which helps brands that run stores on each or may move between them.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry plan | Higher | Visual page builder and templates |
| Higher tiers | Higher | Adds testing, analytics and team features |
| Enterprise | Custom | Custom limits and support, billed annually |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. A free trial is available.
Pros and cons
Pros
- Supports both Shopify and BigCommerce
- Mature product used by established brands
- Built-in A/B testing on higher tiers
- Live store data on every page
Cons
- No free plan
- Pricier than most Shopify page builder apps
- Steeper learning curve than simpler builders
Is it right for you?
Choose Shogun ifYou are an established Shopify brand, or run stores on BigCommerce too, and want page building and A/B testing from one vendor.
Look elsewhere ifYou are a new store on a tight budget, where a free plan from PageFly, GemPages or EComposer is a better start.
#5Best for direct-response sales pages
Zipify Pages
A Shopify landing page builder from Zipify with conversion-focused templates for sales, product and home pages, built for paid traffic.
- Paid plans from
- Varies by plan
- Free plan
- No (free trial)
- Best for
- Shopify merchants focused on direct-response sales and paid traffic
- Works on
- Shopify app (web editor)
Zipify Pages is a Shopify landing page builder for merchants who sell with direct-response campaigns. Instead of a blank canvas, its templates follow sales page layouts proven in direct-response ecommerce, so you start from a structure built to sell a single product to cold ad traffic. Buy boxes and add-to-cart blocks use live Shopify product data.
It works best as part of the Zipify family. Split testing on higher tiers compares page versions, and the app runs alongside Zipify OneClickUpsell, so you can pair a sales page with post-purchase offers. The trade-offs are no free plan and fewer design elements than GemPages or PageFly, so it suits marketers who value a proven page structure over design freedom.
Key features
- Conversion-focused templatesTemplates follow direct-response sales page layouts, so you start from a structure designed to sell to paid traffic rather than a blank page.
- Product and checkout blocksBuy boxes and add-to-cart elements use live Shopify product data, so the path from ad to checkout stays short and accurate.
- Split testingCompare page versions to find the one that converts better. Split testing comes with the higher tiers.
- Drag-and-drop editorEdit blocks visually inside Shopify without touching theme code.
- Zipify app ecosystemWorks alongside Zipify's other Shopify apps such as OneClickUpsell, so a sales page can lead into post-purchase upsell offers.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Basic | Higher | Page builder and templates |
| Higher tiers | Higher | More pages and A/B testing |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. A free trial is available.
Pros and cons
Pros
- Templates based on direct-response sales pages
- Designed for paid traffic campaigns
- Works well with Zipify OneClickUpsell
- Live product data in buy boxes
Cons
- No free plan
- Fewer design elements than GemPages or PageFly
- Only works on Shopify
Is it right for you?
Choose Zipify Pages ifYou run paid ads to single-product sales pages and want templates built on direct-response structure, especially if you already use Zipify apps.
Look elsewhere ifYou want a free plan or the widest design flexibility for brand and editorial pages.
#6Best budget builder with built-in extensions
EComposer
A Shopify page builder app for landing, product, collection, blog and other store pages, with a large template library and add-on extensions such as countdown timers.
- Paid plans from
- Varies by plan
- Free plan
- Yes (limited)
- Best for
- Shopify merchants, especially small and mid-size stores
- Works on
- Shopify app (web editor)
EComposer is an affordable Shopify page builder for small and mid-size stores that want custom pages without paying for a premium app. A free plan with limited published pages lets you start, and paid plans are usually priced below larger competitors. It covers most Shopify page types, including landing, home, product, collection and blog pages.
Its extensions are the practical draw for small stores. Add-ons such as countdown timers and product elements add conversion features to a landing page without installing extra apps, which keeps your app stack and monthly bill smaller. It is less established than GemPages, PageFly or Shogun and is not the pick if advanced A/B testing and analytics matter most.
Key features
- ExtensionsAdd-on extensions such as countdown timers and product elements add urgency and conversion features to landing pages without separate apps.
- Template libraryA large set of ready-made page and section templates speeds up building sale and launch pages.
- Page typesBuild landing, home, product, collection, blog and other page types, not only landing pages.
- Shopify product dataProduct elements pull live store data, so prices and stock stay accurate on every page.
- Drag-and-drop editorBuild store pages visually inside Shopify without code.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Editor, templates and limited published pages |
| Paid plans | Higher | More published pages and add-on features |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Billed per store.
Pros and cons
Pros
- Free plan to start
- Covers most Shopify page types
- Many templates and add-on extensions
- Usually priced below larger competitors
Cons
- Only works on Shopify
- Less established than GemPages, PageFly or Shogun
- Not built for advanced A/B testing and analytics
Is it right for you?
Choose EComposer ifYou run a small Shopify store and want custom landing pages plus extras like countdown timers on a tight budget.
Look elsewhere ifTesting and analytics drive your decisions, where PageFly Optimize, Shogun or Replo fit better.
#7Best for off-store paid campaign pages
Unbounce
A hosted landing page builder for paid campaigns, with AI page generation, A/B testing, Smart Traffic, popups and sticky bars.
- Paid plans from
- $29/mo
- Free plan
- No (14-day trial)
- Best for
- Marketers, ecommerce brands and agencies running paid ad campaigns
- Works on
- Web (hosted pages), WordPress plugin
Unbounce is a hosted landing page builder for paid campaigns, not a Shopify app. Pages live outside your store theme, and buttons send shoppers on to your Shopify product pages or cart. That suits Shopify brands that want PPC and paid social pages, lead capture or giveaway pages built and tested separately from the store.
Its testing tools are the reason to pick it. A/B testing with dynamic text replacement starts on the Experiment plan at $149 a month, and Smart Traffic on Optimize routes each visitor to the variant most likely to convert. Lead forms, popups and sticky bars help collect emails before a shopper buys. The trade-off is no native Shopify storefront integration, so product data and cart are not built in.
Key features
- A/B testingRun unlimited tests and variants with manual traffic splits and confidence intervals, so you can prove which headline or offer wins before scaling ad spend (Experiment plan and up).
- Smart TrafficAI routes each visitor to the variant most likely to convert for someone like them, and starts working after a small number of visits (Optimize plan and up).
- Dynamic text replacementSwaps words on the page to match the keyword or ad a visitor clicked, keeping ad and landing page aligned.
- Popups and sticky barsShow targeted offers or email sign-up forms with exit-intent, scroll or delay triggers and URL or UTM targeting.
- Hybrid builderGenerate a page from a prompt, then fine-tune it with drag-and-drop, which speeds up building campaign variants.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $29/mo | 1 domain, 500 visitors a month, up to 5 pages, AI copywriting and lead forms |
| Build | $99/mo | 20,000 visitors a month, unlimited pages, custom code and scripts |
| Experiment | $149/mo | 3 users, 2 domains, unlimited A/B testing and dynamic text replacement |
| Optimize | $249/mo | 50,000 visitors a month, Smart Traffic, page scheduling and advanced triggers |
| Concierge | Custom | 100,000+ visitors a month, implementation services and a dedicated success manager |
List prices as of November 2026, billed monthly; plans change often, so check the vendor's pricing page before you buy. 14-day free trial, no card required.
Pros and cons
Pros
- Testing tools built for paid campaigns
- Smart Traffic helps even at low traffic
- Unlimited conversions on every plan
- Popups and sticky bars for email capture
Cons
- No native Shopify storefront integration; pages live outside the store
- Starter is limited to 5 pages and 500 visitors
- A/B testing starts on the third plan
Is it right for you?
Choose Unbounce ifYou run large PPC or paid social campaigns for a Shopify brand and want ad pages and testing kept separate from your store theme.
Look elsewhere ifYou want pages inside your Shopify theme with live product data and the native cart.
#8Best for large paid ad programs and agencies
Instapage
A hosted landing page platform for paid ad campaigns, with real-time collaboration, server-side A/B testing and ad-to-page personalization.
- Paid plans from
- $79/mo annual
- Free plan
- No (14-day trial)
- Best for
- Performance marketing teams, agencies and businesses running paid ads
- Works on
- Hosted; WordPress plugin
Instapage is an enterprise-grade landing page platform for large Shopify brands and agencies with big paid ad programs. Like Unbounce, pages are hosted separately from your Shopify store rather than built into the theme, so it fits campaign pages that send shoppers on to your store, not product or home pages.
Its strengths show at scale. AdMap links each ad campaign to a matching landing page, Collections builds many pages from one template and a data set, such as a page per product, and server-side A/B testing on Optimize avoids flicker and slowdowns. The custom-priced Convert plan adds ad-to-page personalization and heatmaps. It is expensive for small stores, and testing is not on the entry plan.
Key features
- AdMapShows your ad campaigns in one view and links each one to a matching landing page, so you can spot ads that still send traffic to a generic store page.
- CollectionsBuilds many pages from one template and a data set, such as a page per product or audience, without copying and editing each one by hand.
- Server-side A/B testingSplit traffic between variants with custom weights and keep a history of results. Testing runs on the server, so it does not slow the page or cause flicker (Optimize and above).
- Real-time collaborationTeammates and clients edit together and leave comments right on the page, which cuts review cycles for agencies.
- Personalization and heatmapsThe Convert plan shows different page content to different ad audiences and records clicks, mouse movement and scroll depth.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Create | $79/mo annual ($99 monthly) | 15,000 visitors, builder, collaboration, popups and sticky bars, AI content |
| Optimize | $159/mo annual ($199 monthly) | 5 workspaces, A/B testing, dynamic text replacement, multi-step forms |
| Convert | Custom | Ad-to-page personalization, heatmaps, compliance and security, dedicated success manager |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial on Create and Optimize (card required).
Pros and cons
Pros
- Unlimited pages, conversions and contacts on every plan
- Strong collaboration for agencies and clients
- Collections and AdMap suit large campaign programs
- Server-side testing keeps pages fast
Cons
- Expensive for small Shopify stores
- Pages are hosted outside your Shopify theme
- Personalization and heatmaps need a custom-priced plan
Is it right for you?
Choose Instapage ifYou manage a large paid ad budget for a Shopify brand, or run an agency, and need ad-matched pages, collaboration and clean testing at scale.
Look elsewhere ifYou are a small or mid-size store, or you want pages inside Shopify with live product data.
Best landing page builder by need
- Most Shopify storesGemPages
- DTC brands running paid adsReplo
- Free plan with one live pagePageFly
- Cheapest A/B testing inside ShopifyPageFly
- Shopify and BigCommerce storesShogun
- Direct-response sales pagesZipify Pages
- Small stores on a budgetEComposer
- Off-store PPC campaign pagesUnbounce
- Large ad programs and agenciesInstapage
What to look for in a landing page builder
- Live Shopify product dataProduct, variant, price and add-to-cart elements should read from your store, so a landing page never shows an old price or a sold-out variant.
- Templates for ecommerce page typesLook for templates for product launches, advertorials, listicles, sales pages and product pages, not generic lead-gen layouts built for SaaS.
- A/B testing and heatmapsTesting shows which headline, offer or layout converts. Check which plan includes it, since many Shopify page builder apps keep it off the entry tier.
- Mobile and responsive controlsMost paid social traffic is on phones. Separate desktop, tablet and mobile settings let you fix layouts for each screen.
- Page speedHeavy pages with many elements can slow load times and cost you sales. Keep pages lean and test them on mobile before you send ad traffic.
- Pricing by page or slotMany Shopify page builder apps charge by published pages or slots. Count the campaign pages you will run at once to compare real cost.
How much do landing page builders for Shopify cost in 2026?
Most Shopify stores can start free and pay $24 to $39 a month for a page builder app with more pages and A/B testing. Hosted ad page builders and high-volume plans run $99 to $249 a month or more.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | GemPages, PageFly, EComposer, Replo (build and preview only) | New stores testing one or two landing pages |
| Starter | $24 to $39/mo | PageFly Builder and Optimize, GemPages Build, Unbounce Starter | Small stores running a few campaign pages |
| Growth and testing | $79 to $249/mo | PageFly Accelerate and Power, Unbounce Build to Optimize, Instapage Create and Optimize | Brands testing pages at high ad spend |
| Enterprise | Custom | Shogun Enterprise, Replo Enterprise, Instapage Convert, Unbounce Concierge | Large brands and agencies needing custom limits and support |
Entry prices from vendor pricing pages, November 2026. Shogun, Zipify Pages, Replo and EComposer paid plans vary by tier.
Compare Shopify landing page builder pricing on the number of pages you will publish at once, not the headline price. PageFly's slot-based plans rise as you add pages, while hosted tools like Unbounce limit monthly visitors, so a cheap plan can become expensive once a campaign scales. Start on a free plan, launch one page, and upgrade only when you need testing or more live pages.
How we chose the best landing page builders
We started with the page builders in the MakeSuccessOnline directory, such as PageFly, Shogun, Unbounce and Instapage, and added well-known Shopify page builder apps we have not reviewed yet, including GemPages, Replo, Zipify Pages and EComposer. We compared each on the same job: building a campaign landing page for a Shopify product and preparing it for paid traffic. We scored them on the criteria below using hands-on testing, vendor documentation and current pricing, checked in November 2026.
- Shopify integrationHow well pages use live product data, the native cart and checkout, and your own domain.25%
- Ecommerce templatesRange and quality of templates for landing, sales, product and advertorial pages.20%
- Testing and analyticsA/B testing, heatmaps and conversion reporting, and which plan includes them.20%
- Pricing and valueFree plans and real cost per store as the number of published pages grows.15%
- Ease of useHow fast a store owner or marketer can launch a first landing page without code.10%
- Design flexibility and AILayout control, responsive settings and AI tools that speed up building.10%
How to choose a landing page builder
- Decide where the page should liveIf shoppers should buy on the page with your real cart, pick a Shopify app like GemPages, PageFly or Replo. Choose Unbounce or Instapage only for ad pages kept outside the store.
- Match the builder to your trafficPaid social and advertorial traffic suits Replo or Zipify Pages templates. Organic and email traffic usually needs flexible product and collection pages from GemPages or PageFly.
- Start on a free planGemPages, PageFly and EComposer let you build on your live store for free. Launch one real landing page before you pay for anything.
- Check where A/B testing sitsTesting is often on the second or third tier. Price the plan that includes it, not the entry plan, if you plan to test.
- Count your live pagesShopify page builder apps often charge by published pages or slots. Add up launch, sale and ad pages you will run at once.
- Test speed on mobileLoad your page on a phone over mobile data before sending ad traffic. Remove heavy elements that slow it down.
Check during the free trial
- Do product prices, variants and stock update automatically on the page?
- How fast does the page load on a phone?
- Which plan includes A/B testing and heatmaps?
- How many pages can you publish before the price rises?
- What happens to your pages if you uninstall the app?
Red flags
- Product elements that do not pull live Shopify data
- A/B testing advertised but only on a custom-priced plan
- Pages that load slowly on mobile
- Pages that break or disappear after uninstalling the app
- Pricing that jumps sharply with each extra published page
Landing page builders for Shopify FAQ
What are the best landing page builders for Shopify?
The best landing page builders for Shopify are GemPages for most stores, Replo for DTC brands running paid ads, PageFly for value and affordable A/B testing, and Shogun for established brands that also sell on BigCommerce. Zipify Pages suits direct-response sales pages, and EComposer suits small budgets.
Is there a free landing page builder for Shopify?
Yes. PageFly's free plan includes the full editor and templates with one published page or section, and GemPages and EComposer also offer free plans with a limited number of published pages. Replo's free plan lets you build and preview pages, but publishing needs a paid plan.
Does Shopify have a built-in landing page builder?
Shopify's theme editor lets you build basic pages from your theme's sections, which is enough for simple pages. Page builder apps like GemPages and PageFly add more templates, flexible layouts, A/B testing and analytics for campaign landing pages. Start with the theme editor and add an app when you need dedicated ad or launch pages.
How much does a Shopify landing page builder cost?
Most Shopify page builder apps start free, with paid plans from about $24 to $39 a month, such as PageFly Builder at $24 and GemPages Build at $29. Hosted ad page builders and plans with heavy testing or many pages run $79 to $249 a month, and enterprise plans are custom priced.
GemPages vs PageFly: which is better?
GemPages is better if you want AI tools that turn a reference design into a layout and a wide range of page types. PageFly is better on value: its free plan publishes one page, and A/B testing and heatmaps start at $39 a month on Optimize. Both use live Shopify product data.
Can I use Unbounce with Shopify?
Yes, but Unbounce pages are hosted outside your Shopify store, with no native storefront integration. You link buttons to your Shopify product or cart pages. It suits paid ad campaigns and testing, while Shopify apps like GemPages or PageFly are better for pages inside your store.
Which Shopify page builder has A/B testing?
PageFly includes A/B testing and heatmaps from its Optimize plan, GemPages from its Optimize tier, and Replo, Shogun and Zipify Pages on paid or higher tiers. Unbounce adds A/B testing from the Experiment plan and Instapage from Optimize, both for off-store pages.
How do I choose a landing page builder for Shopify?
Choose a Shopify-native app if shoppers should buy on the page, then match templates to your traffic, such as advertorials for paid social. Check which plan includes A/B testing, count how many pages you will publish, and test page speed on mobile during a free plan or trial.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.