Independently tested ranking
Best Landing Page Builders for Agencies in 2026
9 of the best landing page builders for agencies compared on client management, collaboration, white label, A/B testing and real cost per client.
- Tools compared
- 9
- With a free plan
- 3 of 9
- Median entry price
- $24/mo
- Average rating
- 4.5
On this page
Which landing page builder is best for agencies?
The best landing page builders for agencies in 2026 are Instapage for client collaboration and workspaces, Unbounce for PPC testing and Smart Traffic, Landingi for branded client sub-accounts on a budget, Webflow for custom-designed client sites and Duda for white-label site management. Landingi starts at $24/mo billed annually, while Instapage starts at $79/mo billed annually and adds A/B testing and 5 workspaces on its $159/mo Optimize plan.
Our top picks
Best overall
Instapage
Clients edit and comment on the page itself, every plan has unlimited pages and conversions, and Optimize adds 5 workspaces for client separation.
Paid plans from $79/mo annual
See why we picked itBest for PPC testing
Unbounce
Unlimited A/B tests, dynamic text replacement and Smart Traffic give paid-media agencies the strongest way to prove results.
Paid plans from $29/mo
See why we picked itBest value with sub-accounts
Landingi
Scale adds branded client sub-accounts and programmatic pages, and the entry plan starts at $24/mo billed annually.
Paid plans from $24/mo annual
See why we picked itKey takeaways
- Instapage is the best all-round pick for agencies: clients comment on pages directly, and Optimize includes 5 workspaces.
- Unbounce has the deepest testing toolkit, but A/B testing starts on the $149/mo Experiment plan with 3 users and 2 domains.
- For a white label landing page builder, look at Landingi Scale (sub-accounts with agency branding) or Duda (rebranded editor and dashboard).
- Price per client, not per plan. Domain, page and visitor limits decide whether one account can serve all your clients.
- WordPress agencies can skip a separate subscription per client: Elementor Advanced and Expert licenses cover 3 or 25 sites.
What is a landing page builder?
The best landing page builders for agencies are tools that let one team build, test and manage conversion-focused pages for many clients from a single account. They combine a drag-and-drop or visual editor with forms, popups, custom domains and A/B testing, so an agency can launch a campaign page in hours instead of waiting on developers.
Landing page software for agencies also has to handle the client side of the work. That means keeping each client's pages, leads and users separate with sub-accounts or workspaces, letting clients review and comment, publishing on each client's domain, and reporting results. Some agencies also need a white label landing page builder so clients see the agency's brand, not the vendor's.
Best landing page builders compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Instapage |
Client collaboration at scale | No (14-day trial) | $79/mo annual | ★4.3 |
| 2 | Unbounce |
A/B testing and Smart Traffic | No (14-day trial) | $29/mo | ★4.4 |
| 3 | Landingi | Sub-accounts on a budget | No (14-day trial) | $24/mo annual | Not yet reviewed |
| 4 |  Webflow |
Custom-designed client builds | Yes (webflow.io domain) | $15/mo annual | ★4.6 |
| 5 | Duda | White-label client sites | No (free trial) | See pricing page | Not yet reviewed |
| 6 |  Elementor |
WordPress client sites | Yes (free plugin) | $60/year | ★4.5 |
| 7 | Swipe Pages | Mobile-first and AMP pages | No (free trial) | See pricing page | Not yet reviewed |
| 8 |  Leadpages |
Simple small-business pages | No (free trial) | See pricing page | ★4.3 |
| 9 |  Framer |
Polished, animated pages | Yes (Framer domain) | $10/mo | ★4.6 |
Our ratings are MakeSuccessOnline's. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.
The 9 best landing page builders in 2026
Agency needs split into three groups: paid-media teams that test, client-service teams that need separation and approvals, and design or WordPress shops that build pages on client sites. Each pick below leads one of those jobs.
#1Best overall landing page builder for agencies
Instapage
A landing page platform for paid ad campaigns, with real-time collaboration, workspaces, A/B testing and ad-to-page personalization.
- Paid plans from
- $79/mo annual
- Free plan
- No (14-day trial)
- Best for
- Performance marketing teams, agencies and businesses running paid ads
- Works on
- Hosted; WordPress plugin
Instapage is our top landing page builder for agencies because it cuts the slowest part of client work: approvals. Teammates and clients can edit together and leave comments and annotations right on the page, so you stop trading screenshots by email. Every plan includes unlimited pages, conversions and contacts, which keeps costs predictable as a client's campaign grows.
Optimize, at $159/mo billed annually, adds 5 workspaces, A/B testing, dynamic text replacement and multi-step forms, which is where most agencies land. Collections build a page per city or product from one template, and AdMap links each ad to its page. Ad-to-page personalization and heatmaps sit on the custom-priced Convert plan, so budget for that if clients expect them.
Key features
- Real-time collaborationTeammates and clients edit together and leave comments and annotations on the page itself, which shortens client review rounds.
- WorkspacesThe Optimize plan includes 5 workspaces, so you can keep separate clients' pages, assets and teams apart in one account.
- CollectionsBuild many pages from one template and a data set, such as a page per location for a multi-location client, without editing each by hand.
- Server-side A/B testingSplit traffic with custom weights, record a hypothesis for each test and keep a result history you can show clients. Testing runs on the server, so pages stay fast.
- AdMapShows ad campaigns in one view and links each to a matching page, so you can spot ads still sending client traffic to a generic page.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Create | $79/mo billed annually ($99 monthly) | 15,000 visitors; builder, collaboration, popups and sticky bars, AI content |
| Optimize | $159/mo billed annually ($199 monthly) | 5 workspaces; adds A/B testing, dynamic text replacement and multi-step forms |
| Convert | Custom | Ad-to-page personalization, heatmaps, compliance and security, dedicated success manager |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial on Create and Optimize (card required).
Pros and cons
Pros
- Client comments and editing on the live page
- Unlimited pages, conversions and contacts on every plan
- Collections and AdMap suit large campaign programs
- Server-side testing keeps pages fast
Cons
- Expensive for small agencies with a few clients
- A/B testing is not on the entry plan
- Personalization and heatmaps need a custom-priced plan
Is it right for you?
Choose Instapage ifYou run paid campaigns for several clients and want them reviewing and commenting on pages inside the builder.
Look elsewhere ifYou manage a handful of small-business clients and need to keep tool costs under $50 a month.
#2Best for PPC agencies that test everything
Unbounce
A landing page builder for paid campaigns, with AI page generation, A/B testing, Smart Traffic, popups and sticky bars.
- Paid plans from
- $29/mo
- Free plan
- No (14-day trial)
- Best for
- Marketers, SaaS teams, ecommerce brands and agencies running paid ad campaigns
- Works on
- Web (hosted pages), WordPress plugin
Unbounce is the best landing page builder for agencies whose job is proving results on paid traffic. You can generate a page from a prompt, switch to drag-and-drop to match the client's brand, then run unlimited A/B tests with confidence intervals. Dynamic text replacement matches page copy to the keyword or ad each visitor clicked, which keeps ad and page aligned on search campaigns.
Plan limits matter for agency use. Starter at $29/mo allows only 5 pages and 1 domain, so it suits a single test client at most. Experiment at $149/mo adds testing for 3 users and 2 domains, and Optimize at $249/mo adds Smart Traffic and page scheduling. If you serve many clients on separate domains, compare domain limits carefully before you commit.
Key features
- A/B testingRun unlimited tests and variants with manual traffic splits and confidence intervals, so you can show a client which headline or offer won before scaling spend (Experiment plan and up).
- Smart TrafficUses AI to send each visitor to the variant most likely to convert for someone like them, and starts working after a small number of visits, which helps lower-budget clients (Optimize plan and up).
- Dynamic text replacementSwaps words on the page to match the keyword or ad a visitor clicked, so one page can serve many ad groups.
- Hybrid AI builderGenerate a page from a prompt, then fine-tune it with drag-and-drop, or revise a single block with AI, which speeds up building variants for each client.
- Popups and sticky barsShow offers or lead forms with exit-intent, scroll or delay triggers and URL or UTM targeting, on landing pages or a client's main site.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $29/mo | 1 domain, 500 visitors/mo, up to 5 pages, AI copywriting and lead forms |
| Build | $99/mo | 20,000 visitors/mo, unlimited pages, custom code and scripts, 1,000+ integrations |
| Experiment | $149/mo | 3 users, 2 domains, unlimited A/B testing and dynamic text replacement |
| Optimize | $249/mo | 50,000 visitors/mo, Smart Traffic, page scheduling and advanced triggers |
| Concierge | Custom | 100,000+ visitors/mo, implementation services and a dedicated success manager (annual) |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial, no card required.
Pros and cons
Pros
- Testing tools built for paid campaigns
- Smart Traffic helps even at low traffic
- Unlimited conversions on every plan
- Popups and sticky bars included
Cons
- Starter is too limited for agency work, with 5 pages and 500 visitors
- A/B testing and dynamic text start on the third plan
- Domain limits add up when clients each need their own domain
Is it right for you?
Choose Unbounce ifYour agency sells PPC or CRO results and needs A/B tests, dynamic text and AI traffic routing to prove them.
Look elsewhere ifYou mainly build simple pages for many small clients on separate domains and do not run tests.
#3Best budget pick with client sub-accounts
Landingi
A drag-and-drop landing page builder with AI page generation, A/B testing and agency sub-accounts with your branding.
- Paid plans from
- $24/mo annual
- Free plan
- No (14-day trial)
- Best for
- Small businesses, marketers and agencies building lead-gen and campaign pages
- Works on
- Hosted; WordPress
Landingi is the landing page builder for agencies that want client separation without enterprise pricing. On the Scale plan, each client gets a separate sub-account with your agency branding, which keeps pages, users and leads apart. You can hand a client a login without exposing other accounts. Programmatic pages on Scale also generate many pages from one template and a data set.
Day-to-day editing is quick. The AI generator drafts a page from a description of the offer, and Smart Sections let you build a block such as a footer or pricing table once and update it everywhere. A/B testing and EventTracker, which records clicks, form use and scrolling without Google Tag Manager, start on Optimize. Templates look less modern than Webflow or Framer.
Key features
- Agency sub-accountsOn Scale, give each client a separate sub-account with your own branding, keeping pages, users and leads apart.
- Smart SectionsBuild a block once and reuse it across pages. Change it in one place and every page updates, which saves hours when a client changes an offer.
- Programmatic pagesOn Scale, generate many pages from one template and a data set, useful for multi-location or multi-product clients.
- Server-side A/B testingTest page variants on Optimize and above without slowing the page, so you can report which version brought more leads.
- EventTrackerTracks clicks, form use and scrolling without setting up Google Tag Manager, so you can show clients how visitors behave.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Build | $24/mo billed annually | 10 active pages, 2,000 visits/mo, 1 domain, AI generator and forms |
| Optimize | Higher | 100 pages, 30,000 visits/mo, A/B testing, EventTracker and Smart Sections |
| Scale | Higher | Unlimited pages, client sub-accounts, agency branding and programmatic pages |
| Enterprise | Custom | SSO, team workspaces and a dedicated account manager |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial with full features.
Pros and cons
Pros
- Client sub-accounts and agency branding on Scale
- Low entry price
- Smart Sections speed up editing many pages
- Server-side A/B testing
Cons
- Entry plan caps you at 10 pages and 2,000 visits
- Sub-accounts and branding need the Scale plan
- Templates look less modern than Framer or Webflow
Is it right for you?
Choose Landingi ifYou want each client in a separate branded sub-account and need to keep landing page costs lower than Instapage or Unbounce.
Look elsewhere ifYou need the most polished, design-led templates or Smart Traffic-style AI routing.
#4Best for design agencies building custom client sites
Webflow
A visual website builder with real HTML and CSS controls, a built-in CMS, interactions and managed hosting.
- Paid plans from
- $15/mo annual
- Free plan
- Yes (webflow.io domain)
- Best for
- Designers, agencies, SaaS marketing teams and startups that want design control without coding
- Works on
- Web (hosted)
Webflow is the best choice for agencies that sell custom design rather than templates. You build with real HTML and CSS controls, including flexbox, grid and classes, so the page matches the design file and the code stays clean. Agency workspace plans add seats, roles and client site transfer, so you can build in your workspace and hand the finished site to the client.
For landing pages, the CMS is the standout. Store case studies, locations or features in collections and generate a page for each from one template. The Editor lets client teams update text and CMS items without touching layout, which reduces maintenance requests. Testing is weaker: A/B testing and personalization need the Optimize add-on, and the Basic site plan has no CMS.
Key features
- WorkspacesTeam and agency workspace plans with seats, roles and client site transfer, so you can build in-house and hand ownership to the client.
- Visual DesignerLay out pages with real HTML and CSS controls, so the build matches the approved design exactly.
- CMSGenerate a page for each item in a collection, such as a location or service, from one template, which suits scaling SEO landing pages for clients.
- Editor for content teamsClient staff can edit text and CMS content on the live site without changing the design.
- Optimize add-onAdds A/B testing and personalization for clients who want to test on their main site.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | $0 | webflow.io domain, limited pages, Webflow branding |
| Basic | $15/mo billed annually | Custom domain, static pages, form submissions, no CMS (per site) |
| CMS / Premium tier | Higher | Adds CMS collections and items, more bandwidth (per site) |
| Business | Higher | Higher CMS, bandwidth and traffic limits (per site) |
| Enterprise | Custom | Higher limits, security reviews, dedicated support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Site plans are billed per site, and workspace plans and add-ons are priced separately.
Pros and cons
Pros
- Most design control among no-code builders
- Client site transfer from agency workspaces
- CMS makes large page sets easy to manage
- One platform for the client's site and landing pages
Cons
- Steep learning curve for non-designers on your team
- A/B testing is a paid add-on
- Site plans, workspace plans and add-ons make costs harder to predict
Is it right for you?
Choose Webflow ifYour agency sells custom-designed sites and landing pages and wants to transfer finished sites to clients.
Look elsewhere ifYour team needs a template-and-go builder for fast PPC pages with built-in testing.
#5Best white-label platform for agencies
Duda
A professional website builder built for agencies and SaaS platforms that create and manage many client sites.
- Paid plans from
- See pricing page
- Free plan
- No (free trial)
- Best for
- Web design agencies, freelancers managing client sites, and SaaS companies offering websites to customers
- Works on
- Web; sites hosted by Duda
Duda is a website platform built for agencies, and it suits agencies that sell landing pages as part of a managed website service. You can give clients limited editing permissions, collect their content and get approvals inside Duda, which replaces a lot of email chasing. On higher plans, white label rebrands the editor and dashboard under your agency's name, so clients see your brand, not Duda's.
Speed of delivery is the other reason to choose it. Save your own templates and sections and reuse them across client sites, and use dynamic pages to create many pages from one template and a data collection, such as location pages. An API automates site creation for larger agencies. Ecommerce is a paid add-on, and the template and app ecosystem is smaller than WordPress.
Key features
- Client managementGive clients limited editing permissions, collect content and get approvals from inside Duda, so client handoffs stay in one place.
- White labelRebrand the editor and dashboard under your agency's name on higher plans, so you can resell sites as your own service.
- Templates and saved sectionsReuse your own templates and sections across client sites to build new pages faster.
- Dynamic pages and collectionsCreate many pages from one template and a data collection, useful for multi-location clients or listings.
- APIAutomate site creation and management, which helps agencies onboarding many clients.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Basic | Higher | Entry plan for a single user |
| Team | Higher | Adds team members and client access |
| Agency | Higher | More team seats, client management and white-label options |
| White Label / Enterprise | Custom | Full white label and platform features |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. A free trial is available.
Pros and cons
Pros
- Built specifically for agencies managing many sites
- Client permissions and approval tools
- White-label options
- Reusable templates and sections speed up delivery
Cons
- No free plan
- Pricier than DIY builders for a single site
- Smaller template and app ecosystem than WordPress
Is it right for you?
Choose Duda ifYou resell websites and landing pages to many clients and want a white-label editor with client approvals built in.
Look elsewhere ifYou only need campaign landing pages with A/B testing for paid traffic.
#6Best for WordPress agencies
Elementor
A drag-and-drop page builder plugin for WordPress, with a free version and paid Pro plans.
- Paid plans from
- $60/year
- Free plan
- Yes (free plugin)
- Best for
- WordPress users, freelancers and agencies building client sites
- Works on
- WordPress plugin; Elementor Hosting is sold separately
Elementor is the natural landing page builder for agencies that already build on WordPress. Pages live inside the client's own site, on their domain, with their content and plugins, so there is no separate landing page subscription per client. Multi-site licenses help: the Advanced and Expert plans cover 3 or 25 sites with the same features as Advanced Solo.
For conversion work, the form widget connects to email and CRM tools, and the Popup Builder adds exit-intent, scroll and time triggers from Advanced Solo up. Theme Builder keeps headers and footers consistent across a client's pages. The tradeoffs are real: there is no native A/B testing, heavy pages can slow a site, and your team owns hosting and updates.
Key features
- Multi-site Pro licensesAdvanced and Expert plans cover 3 or 25 sites, so one license can serve several client sites.
- Form widgetBuild lead forms and connect them to email and CRM tools without a separate form plugin.
- Popup BuilderCreate popups with exit-intent, scroll or time-on-page triggers. Included from Advanced Solo up.
- Theme BuilderDesign headers, footers and templates so every landing page matches the client's site.
- Template libraryStart from full-site kits and page templates, then adapt them to each client's brand.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Core editor and widgets for WordPress |
| Essential | $60/year | 1 site, Pro widgets and Theme Builder |
| Advanced Solo | Higher | 1 site; adds Popup Builder, full forms and WooCommerce Builder |
| Advanced / Expert | Higher | Same features as Advanced Solo for 3 or 25 sites |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pro plans renew yearly with no monthly option.
Pros and cons
Pros
- Free version is genuinely useful
- Builds pages inside the client's existing WordPress site
- Multi-site licenses for agencies
- Huge community and third-party add-ons
Cons
- No built-in A/B testing
- Popups and full forms are not on the cheapest Pro plan
- You manage WordPress hosting, updates and speed for every client
Is it right for you?
Choose Elementor ifYour clients are on WordPress and you want landing pages on their own domain without a monthly per-client fee.
Look elsewhere ifYour clients do not use WordPress or you need native A/B testing for paid campaigns.
#7Best for mobile ad campaigns
Swipe Pages
A mobile-first landing page builder with AMP support, built for marketers and agencies running paid campaigns.
- Paid plans from
- See pricing page
- Free plan
- No (free trial)
- Best for
- Marketers, small businesses and agencies managing landing pages for clients
- Works on
- Web
Swipe Pages is a strong pick for agencies whose clients get most of their traffic from mobile ads. The editor designs for phones first, which suits paid social, where most visitors arrive on mobile. You can also publish Accelerated Mobile Pages for very fast load times, a feature that is rare among landing page builders.
The Agency plan adds client sub-accounts and higher limits, so you can manage separate client workspaces from one login and publish to each client's own domain. A/B testing lets you split traffic between variants. It is simpler and usually cheaper than enterprise landing page tools, but the brand is less known, so there are fewer tutorials and third-party resources.
Key features
- Mobile-first editorPages are designed for phones first, which suits paid social traffic where most visitors are on mobile.
- AMP pagesPublish Accelerated Mobile Pages for very fast load times on mobile ad traffic.
- Agency sub-accountsManage separate client workspaces from one login on the higher plans.
- A/B testingSplit traffic between page variants to see which converts better.
- Custom domainsPublish pages on your clients' own domains.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Startup | Higher | Entry plan with limited pages and visits |
| Marketer | Higher | More pages, visits and custom domains |
| Agency | Higher | Client sub-accounts and higher limits |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. A free trial is available.
Pros and cons
Pros
- Fast, mobile-first pages
- AMP support is rare among landing page builders
- Agency plan with client sub-accounts
- Simpler and usually cheaper than enterprise tools
Cons
- No free plan
- Smaller template library and ecosystem than Unbounce or Leadpages
- Page and visit limits on lower plans
Is it right for you?
Choose Swipe Pages ifYour clients run mostly mobile and paid social campaigns and page speed on phones is your top concern.
Look elsewhere ifYou need a full website builder or a large template library.
#8Best for agencies serving small-business clients
Leadpages
A drag-and-drop landing page and simple website builder with pop-ups, alert bars and checkouts built in.
- Paid plans from
- See pricing page
- Free plan
- No (free trial)
- Best for
- Small businesses, creators and marketers who need lead-capture pages without a designer
- Works on
- Hosted, WordPress
Leadpages suits agencies and freelancers who build lead-capture pages for local and small-business clients. It is simple enough that a client can update a headline or offer without calling you, and AI page creation drafts a first page with copy and layout from a short description. Visits are not capped on any plan and there are no overage fees, so a page that suddenly gets popular does not raise the bill.
Small-business offers are easy to add. Pop-ups and alert bars capture leads, and they can also be embedded on a client's WordPress site. Checkouts take one-time or recurring payments through Stripe, useful for consultations or small products. A/B testing and dynamic text sit on the testing plans, and plans have changed often, so compare limits carefully.
Key features
- No traffic capsVisits are not capped on any plan and there are no overage fees, which keeps client costs predictable.
- AI page creationDescribe the offer and get a draft page with copy and layout, then edit it in the drag-and-drop builder.
- Pop-ups and alert barsAdd opt-in pop-ups and bars to pages, or embed them on a client's existing site such as WordPress.
- CheckoutsTake one-time or recurring payments through Stripe on a page or in a pop-up, without a separate cart.
- A/B testing on higher plansTest page variants on the testing plans; the top plan adds AI traffic routing and click and scroll heatmaps.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Entry plan | Higher | Pages, a custom domain, one site and blog, AI credits, analytics and integrations |
| Larger publishing plan | Higher | More pages, sites and domains, longer analytics history and a brand kit |
| Testing plans | Higher | Unlimited pages, A/B testing and dynamic text; top tier adds AI traffic routing and heatmaps |
| Enterprise | Custom | SSO, custom contracts and dedicated support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. A free trial is available.
Pros and cons
Pros
- Predictable cost with no traffic caps
- Easy enough for small-business clients to edit
- Pop-ups, alert bars and checkout built in
- AI drafts a first page quickly
Cons
- Design options are more limited than Webflow or Framer
- A/B testing needs one of the higher plans
- Plans have changed often, so compare limits carefully
Is it right for you?
Choose Leadpages ifYou build simple lead-capture pages for small-business clients who want to make their own edits.
Look elsewhere ifYou need client sub-accounts, white label or pixel-level design control.
#9Best for design-led agencies shipping premium pages
Framer
A design-tool style website builder for publishing responsive, animated marketing sites with a built-in CMS and hosting.
- Paid plans from
- $10/mo
- Free plan
- Yes (Framer domain)
- Best for
- Designers, startups and SaaS teams building marketing sites and landing pages
- Works on
- Web (browser editor), desktop app; sites hosted by Framer
Framer is the quickest route from design to a live client page. Designers work on a free-form canvas with components, stacks and breakpoints, paste in work from Figma, and publish the final page themselves instead of handing a mockup to a developer. Scroll, hover and appear effects need no code, which is why Framer pages look polished and suit startup and SaaS clients.
For agencies, Pro at $30/mo per site adds staging and redirects, which help when a client wants to review changes before launch, plus 150 pages and 10 CMS collections. Built-in analytics shows traffic without an extra script. The limits are clear: each client site needs its own plan, A/B testing costs extra through the Convert add-on, and marketing integrations are thinner than Unbounce.
Key features
- Design-tool editorBuild on a free-form canvas with components and breakpoints, so designers ship the live page without a developer handoff.
- Animations and effectsAdd scroll, hover and appear effects without code, which gives client pages a premium feel.
- Staging and redirectsOn Pro, preview changes on staging before going live and manage redirects, useful for client sign-off and relaunches.
- Built-in analyticsSee traffic and page performance without adding a separate tracking script.
- A/B testing with ConvertAn add-on on Pro runs page tests with multiple variants and adds funnel tracking.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Framer domain, 1 GB bandwidth and a small AI allowance |
| Basic | $10/mo | Custom domain, 30 pages, 2 CMS collections and 50 GB bandwidth (per site) |
| Pro | $30/mo | 150 pages, 10 CMS collections, staging, redirects and 100 GB bandwidth (per site) |
| Enterprise | Custom | Custom limits, SSO, SCIM and an uptime guarantee |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Plans are priced per site.
Pros and cons
Pros
- Fast to learn for designers who use Figma
- Modern animations and effects built in
- Free plan to build and show client drafts
- Hosting, SSL and analytics handled for you
Cons
- Pricing is per site, so many client sites add up
- A/B testing costs extra and needs Pro
- Fewer marketing integrations than dedicated landing page tools
Is it right for you?
Choose Framer ifYour agency is design-led and sells polished launch and marketing pages to startup and SaaS clients.
Look elsewhere ifYou run high-volume PPC testing or need client sub-accounts in one dashboard.
Best landing page builder by need
- Client collaboration and approvalsInstapage
- PPC and CRO testingUnbounce
- Branded client sub-accounts on a budgetLandingi
- Custom-designed client sitesWebflow
- Reselling white-label websitesDuda
- Clients on WordPressElementor
- Mobile and paid social campaignsSwipe Pages
- Small-business clients who edit their own pagesLeadpages
- Premium, animated launch pagesFramer
What to look for in a landing page builder
- Client sub-accounts or workspacesSeparate accounts keep each client's pages, users and leads apart. Landingi Scale, Swipe Pages Agency and Instapage Optimize (5 workspaces) cover this directly.
- Collaboration and approvalsClients should be able to comment on the page itself. Instapage and Duda handle reviews inside the tool, which cuts email rounds.
- A/B testing on the plan you can affordA landing page builder with A/B testing proves results to clients, but most vendors reserve it for the second or third plan. Check where testing starts before you pitch CRO work.
- Domain and traffic limitsEvery client usually needs their own domain. Compare domain, page and visitor caps, since an entry plan with 1 domain only serves one client.
- White label optionsIf you resell pages as your own service, look for agency branding (Landingi Scale) or a rebranded editor and dashboard (Duda).
- Reusable blocks and bulk pagesSmart Sections, Collections, CMS templates and programmatic pages let you build many pages for multi-location or multi-product clients without copying each one by hand.
How much do landing page builders for agencies cost in 2026?
Most landing page builders for agencies cost $24 to $159 a month for a plan that can serve real client work, with free plans only on site builders such as Webflow, Framer and Elementor. Plans with client sub-accounts, white label or personalization are usually higher tiers or custom-priced.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Webflow Starter, Framer Free, Elementor free plugin | Building drafts and prototypes to show a client before they pay |
| Entry | $10 to $29/mo | Framer Basic, Webflow Basic (annual), Landingi Build (annual), Unbounce Starter, Elementor Essential ($60/year) | Freelancers and small agencies with one or two clients |
| Testing and collaboration | $79 to $249/mo | Instapage Create and Optimize, Unbounce Build, Experiment and Optimize | Paid-media agencies running tests for several clients |
| Agency and white label | Higher tiers or custom | Landingi Scale, Duda Agency and White Label, Swipe Pages Agency, Instapage Convert, Unbounce Concierge | Agencies reselling pages under their own brand or managing many client accounts |
Entry prices from vendor pricing pages, November 2026. Webflow, Framer and Elementor price per site, so multiply by the number of client sites.
Work out agency landing page builder pricing per client before you buy. Per-site tools like Framer and Webflow look cheap for one site but add up across ten clients, while one Instapage or Unbounce account can cover several clients if the domain and visitor limits fit. Many agencies pass the tool cost through to each client's retainer, so pick the plan where testing and client separation are included rather than paying for add-ons later.
How we chose the best landing page builders
We started with the landing page and website builders in the MakeSuccessOnline directory and added well-known agency platforms we have not reviewed yet, such as Duda and Swipe Pages. We compared each on how well it serves client work: account separation, collaboration, testing, publishing on client domains and cost per client. We used our hands-on reviews alongside vendor documentation, and checked pricing in November 2026.
- Agency and client managementSub-accounts, workspaces, client permissions, approvals and white label.25%
- Conversion featuresA/B testing, dynamic text, popups, forms and AI optimization.20%
- Pricing and value per clientCost of a plan that can actually serve several clients, including domain and visitor limits.20%
- Ease of buildingHow quickly a team member can ship a client-ready page.15%
- Design flexibilityHow closely pages can match each client's brand.10%
- Integrations and publishingCRM, email and analytics connections, custom domains and WordPress options.10%
How to choose a landing page builder
- List your client mixCount clients, domains and monthly visitors. These numbers decide which plan you need far more than feature lists do.
- Decide how clients will work with youIf clients review or edit pages, prioritize collaboration, permissions or sub-accounts. If you do everything in-house, a single workspace may be enough.
- Match the tool to your servicePPC and CRO agencies need A/B testing and dynamic text. Web design agencies need design control, a CMS and client handoff.
- Check white label needsIf you resell pages as your own product, confirm the plan that adds agency branding or a rebranded dashboard before you sign up.
- Price it per clientDivide the plan cost by the clients it can serve, and add per-site plans or add-ons for each extra client.
- Run one real client page in the trialBuild, publish on a client domain, connect a form to the CRM and run a test before you move every client over.
Check during the free trial
- How many client domains and pages does the plan allow?
- Can a client review and comment without seeing other clients' work?
- Does A/B testing come with this plan or need an upgrade?
- Do leads go straight to each client's CRM or email tool?
- Can you brand the client view with your agency's name?
Red flags
- An entry plan with 1 domain sold as an agency plan
- A/B testing locked behind a custom-priced tier
- No way to separate clients' pages, users and leads
- Per-site pricing that doubles your costs as you add clients
- No clear way to hand a page or site over if a client leaves
Landing page builders for agencies FAQ
What are the best landing page builders for agencies?
The best landing page builders for agencies are Instapage for client collaboration, Unbounce for PPC testing, Landingi for branded sub-accounts on a budget, Webflow for custom design work and Duda for white-label site management. Elementor suits WordPress agencies, and Swipe Pages suits mobile ad campaigns. Pick based on how many clients you manage and whether you sell testing or design.
Is there a free landing page builder for agencies?
Webflow, Framer and Elementor have free plans, which are useful for drafts and client previews. None of the dedicated landing page builders on this list has a free plan, but Unbounce, Instapage and Landingi each offer a 14-day free trial. For real client work on custom domains, expect to pay for a plan.
What is the best white label landing page builder?
Duda and Landingi are the strongest white label options here. Duda rebrands the editor and dashboard under your agency's name on higher plans, and Landingi's Scale plan adds client sub-accounts with your agency branding. Swipe Pages offers client sub-accounts on its Agency plan.
How much does a landing page builder for agencies cost?
Entry plans cost $10 to $29 a month, such as Framer Basic at $10/mo per site or Unbounce Starter at $29/mo. Plans that serve several clients with testing cost more: Instapage Optimize is $159/mo billed annually and Unbounce Experiment is $149/mo. White-label and agency tiers are usually custom-priced or higher tiers.
Instapage vs Unbounce: which is better for agencies?
Instapage is better for agencies that need client collaboration, with on-page comments and 5 workspaces on Optimize. Unbounce is better for agencies focused on testing, with Smart Traffic and unlimited A/B tests. Both have unlimited conversions. Unbounce has a cheaper $29/mo Starter plan, but it is too limited for most client work.
Unbounce vs Landingi: which should an agency choose?
Choose Landingi if you want branded client sub-accounts at a lower cost; they come on its Scale plan. Choose Unbounce if you sell PPC results and need Smart Traffic and dynamic text replacement. Landingi's Build plan starts at $24/mo billed annually, against $29/mo for Unbounce Starter, and both offer a 14-day trial.
Should agencies use Webflow or a landing page builder?
Use Webflow if you build custom-designed client sites and want landing pages inside the same CMS, with client site transfer from agency workspaces. Use a dedicated landing page builder such as Instapage or Unbounce if you run paid campaigns and need built-in A/B testing, since Webflow sells testing as a paid add-on.
How do you choose a landing page builder for clients?
Start with your client count, domains and traffic, then decide whether you sell testing, design or managed sites. Check that the plan separates clients, publishes on their domains, sends leads to their CRM and includes A/B testing if you promise it. Build one real client page during the free trial before committing.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.