Independently tested ranking
Best Loyalty Program Apps in 2026
We compared the best loyalty program apps on points, VIP tiers, referrals, integrations and price, from free Shopify apps to enterprise loyalty platforms.
- Tools compared
- 10
- With a free plan
- 6 of 10
- Median entry price
- $49/mo
- Average rating
- 4.6
On this page
Which loyalty program app is best?
The best loyalty program apps in 2026 are Smile.io for stores launching their first points and referral program, LoyaltyLion for growing brands that run loyalty through Klaviyo, Yotpo Loyalty & Referrals for pairing loyalty with reviews, Rivo for Shopify-native design and BON Loyalty for small budgets. Smile.io has a free plan, Starter costs $49/mo, and VIP tiers need its $199/mo Growth plan. Large retailers should look at Antavo or Talon.One.
Our top picks
Best overall
Smile.io
Launches points, referrals and a rewards panel in minutes, with a free plan and a $49/mo Starter plan.
Paid plans from $49/mo
See why we picked itBest for growing brands
LoyaltyLion
Pushes loyalty data into Klaviyo and shows how members' revenue compares with non-members'.
Paid plans from Varies by orders
See why we picked itBest loyalty plus reviews
Yotpo Loyalty & Referrals
Runs reviews and loyalty from one vendor, so you can reward customers for writing reviews.
Paid plans from Varies by orders
See why we picked itKey takeaways
- Start free. Smile.io, Rivo, BON Loyalty, Growave, LoyaltyLion and Yotpo all have free plans, so a small store can launch points and referrals at no cost. It is the cheapest way to test a loyalty program for small business.
- Most loyalty apps price by monthly orders, not by members. Estimate your order volume for the next year before you compare plans.
- VIP tiers are usually a paid feature. On Smile.io they sit on the $199/mo Growth plan, so check which plan you need for tiers before you commit.
- If you already pay for a reviews app, Yotpo, Okendo or Stamped can work as one loyalty and reviews app and award points for reviews.
- Antavo and Talon.One are enterprise loyalty platforms with sales-quoted pricing and developer setup. Most Shopify stores do not need them, but they suit an omnichannel loyalty program across stores, apps and markets.
What is a loyalty program app?
A loyalty program app is software that rewards repeat customers with points, VIP tiers and referral bonuses, and the best loyalty program apps show those rewards on your store through a widget, a loyalty page and automated emails. Most ecommerce loyalty program apps install on Shopify, BigCommerce or a similar platform and track purchases automatically, so you do not have to manage points by hand. You will also see these tools called loyalty program software, rewards program software or customer loyalty apps.
A good loyalty program app needs to do four jobs: let customers earn points for orders and actions, let them redeem rewards easily at checkout, grow your customer base through referrals, and send loyalty data to your email tools such as Klaviyo. Larger brands also need VIP tiers, revenue reporting and support for physical stores through POS.
Best loyalty program apps compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Smile.io |
First loyalty program | Yes (order cap) | $49/mo | ★4.7 |
| 2 | LoyaltyLion | Klaviyo-led growing brands | Yes (low order cap) | Varies by orders | Not yet reviewed |
| 3 | Yotpo Loyalty & Referrals |
Reviews plus loyalty | Yes (basic points) | Varies by orders | ★4.5 |
| 4 | Rivo | Shopify-native, modern design | Yes | Varies by orders | Not yet reviewed |
| 5 | Okendo Loyalty | Okendo Reviews users | No | Varies by orders | Not yet reviewed |
| 6 | Growave | Loyalty, reviews and wishlist | Yes (limited) | Varies by orders | Not yet reviewed |
| 7 | BON Loyalty | Small Shopify budgets | Yes (order cap) | Varies by orders | Not yet reviewed |
| 8 | Stamped | Reviews plus loyalty, BigCommerce | Paid plans | Varies by orders | Not yet reviewed |
| 9 | Antavo | Enterprise omnichannel retail | No | Custom | Not yet reviewed |
| 10 | Talon.One | Custom promotions and loyalty | No | Custom | Not yet reviewed |
Our ratings are MakeSuccessOnline's. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026. Most loyalty apps price by monthly order volume.
The 10 best loyalty program apps in 2026
Most Shopify stores should start with a free plan from Smile.io, Rivo or BON Loyalty and upgrade once the program proves itself. The rest of the list covers Smile.io alternatives, from reviews bundles to enterprise platforms.
#1Best overall loyalty program app for small and growing stores
Smile.io
A loyalty app for online stores that runs points, referral and VIP programs with a ready-made rewards widget.
- Paid plans from
- $49/mo
- Free plan
- Yes (order cap)
- Best for
- Small and growing ecommerce brands, mostly on Shopify
- Works on
- Web (Shopify, BigCommerce and Wix apps)
Smile.io is the easiest way to launch a points and referral program on an online store. You install the app, pick how customers earn points, choose rewards, and the rewards panel and loyalty page go live from templates. The free plan covers points, referrals and the on-site panel, so a new Shopify, BigCommerce or Wix store can start without paying anything.
It is the best choice for stores running their first loyalty program. Points show on product pages and at checkout, loyalty emails go out automatically, and Shopify POS lets in-store shoppers earn and redeem too. The catch is the pricing ladder: Starter is $49/mo, but VIP tiers, deeper integrations and analytics sit on Growth at $199/mo, and order caps push busy stores upward.
Key features
- Points programCustomers earn points for purchases and actions such as creating an account or following you on social, then redeem them for discounts. This is the core of most small-store loyalty programs.
- Referral programGive-get referral rewards turn existing customers into a source of new ones, which is often cheaper than paid ads for a small brand.
- VIP programTiered membership levels give better rewards as customers spend more. Available on the Growth plan.
- Rewards panel and loyalty pageAn on-site launcher shows members their points and rewards, and a template-built page explains the program. No custom code is needed.
- Points on product pages, checkout and POSShoppers see what they will earn before they buy and can redeem in the purchase path. Shopify POS support extends earning and redeeming to physical stores.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Points program, referral program and rewards panel, with a monthly order limit |
| Starter | $49/mo | Removes free-plan limits, adds more reward types and branding |
| Growth | $199/mo | VIP tiers, advanced customization, integrations and analytics |
| Plus | Higher | Advanced features and dedicated support for larger brands |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Annual billing is discounted, and paid plans come with a free trial.
Pros and cons
Pros
- Free plan lets small stores launch a loyalty program at no cost
- Very quick setup with polished default designs
- Long-established and widely used on Shopify
- Clear tiered pricing published on the site
Cons
- VIP tiers and deeper integrations need the $199/mo Growth plan
- Order caps push growing stores into higher plans
- Less flexible than enterprise loyalty platforms for complex rules
Is it right for you?
Choose Smile.io ifYou run a Shopify, BigCommerce or Wix store and want a points and referral program live this week, starting free.
Look elsewhere ifYou need complex custom loyalty logic or want reviews and loyalty from one app.
#2Best for data-driven brands that run loyalty through Klaviyo
LoyaltyLion
A data-driven loyalty and engagement platform for ecommerce brands, with points, tiers, referrals and deep integrations into email and reviews tools.
- Paid plans from
- Varies by orders
- Free plan
- Yes (low order cap)
- Best for
- Growing and mid-market ecommerce brands, particularly on Shopify Plus
- Works on
- Web (Shopify, BigCommerce, Adobe Commerce/Magento, custom via API)
LoyaltyLion is a loyalty program app built for brands that want to measure what loyalty is worth. Its reporting compares the behavior and revenue of members against non-members, so you can see whether points and tiers are actually driving repeat orders. It supports Shopify, Shopify Plus, BigCommerce and Adobe Commerce, plus headless stores through its API and SDK.
Its strongest feature is the Klaviyo integration. Points balances and reward data flow into Klaviyo, so your emails can say exactly how many points a customer has and what they can redeem. The loyalty page and widgets can be fully restyled to match a brand-led store. Expect more setup work and higher paid prices than entry-level apps, and the free plan is only good for testing.
Key features
- Klaviyo email integrationPushes points balances and reward data into Klaviyo and other email tools, so reward reminders and win-back emails are personal and specific.
- Insights and analyticsCompares the behavior and revenue of loyalty members with non-members, which helps you prove the program pays for itself.
- Loyalty tiersVIP tiers with different earning rates and perks reward your best customers and give others a reason to spend more.
- Rules engineConfigurable earning rules such as bonus points events, birthdays and points for reviews, so you can run campaigns inside the program.
- API and SDKDeveloper access for headless stores and custom experiences, useful when your storefront is not a standard theme.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Basic points and rewards with a low monthly order cap |
| Classic | Higher | Points, rewards, referrals and core integrations |
| Advanced | Higher | Tiers, advanced customization and analytics |
| Plus | Custom | Full platform, API access and dedicated support, billed annually |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by monthly order volume.
Pros and cons
Pros
- Strong analytics on how loyalty affects revenue
- Highly customizable front end for brand-led stores
- Deep Klaviyo integration
- Supports Shopify, BigCommerce and Magento plus headless builds
Cons
- Paid plans cost more than entry-level Shopify loyalty apps
- Free plan is very limited
- More setup effort than simpler apps
Is it right for you?
Choose LoyaltyLion ifYou are a growing brand that lives in Klaviyo and wants loyalty data in every email, with reporting that shows revenue impact.
Look elsewhere ifYou are a small store on a tight budget or want a set-and-forget app.
#3Best for pairing loyalty with product reviews
Yotpo Loyalty & Referrals
Ecommerce tools for collecting product reviews and running loyalty and referral programs, mainly for Shopify brands.
- Paid plans from
- Varies by orders
- Free plan
- Yes (basic points)
- Best for
- Direct-to-consumer brands, especially mid-size and enterprise Shopify and Shopify Plus stores
- Works on
- Web (apps for Shopify and other ecommerce platforms)
Yotpo Loyalty & Referrals is the loyalty half of Yotpo's retention stack, and it makes most sense for brands that also want Yotpo Reviews. Points, VIP tiers, referrals and a loyalty page cover the standard loyalty program, and because reviews and loyalty share data, you can reward customers with points for writing reviews.
That combination is the reason to pick it. Reviews collected through Yotpo can be sent to Google Shopping and Meta ads, so one vendor handles both social proof and repeat purchases. There is a free tier for basic points, but VIP tiers and referrals sit on paid plans that get expensive as order volume grows. It is strongest on Shopify and Shopify Plus.
Key features
- Loyalty pointsRewards customers with points for purchases and actions that they redeem for discounts.
- VIP tiersGroups top customers into tiers with better perks to encourage repeat purchases. Included on paid Loyalty plans.
- Referral programGives customers a link to refer friends, rewarding both the referrer and the new buyer.
- Reviews and loyalty togetherReviews and loyalty share data, so you can award points for reviews and grow both programs at once.
- Google and Meta review syndicationIf you also use Yotpo Reviews, star ratings appear in Google Shopping and social ads, not only on your store.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Loyalty & Referrals Free | $0 | Basic points program |
| Loyalty & Referrals paid plans | Higher | VIP tiers, referrals, custom rewards, loyalty page and integrations |
| Reviews Free | $0 | Basic review requests and on-site review widgets |
| Enterprise | Custom | Combined reviews and loyalty with advanced customization and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid Loyalty and Reviews plans are priced per store, and higher tiers are sales-led.
Pros and cons
Pros
- Mature, feature-rich loyalty for Shopify brands
- Reviews and loyalty work together under one vendor
- Review syndication to Google and Meta
- Free tiers to start
Cons
- Paid plans get expensive as order volume grows
- Pricing is not simple and higher tiers are sales-led
- Strongest on Shopify; other platforms get less
Is it right for you?
Choose Yotpo Loyalty & Referrals ifYou are a growing Shopify brand that wants reviews and loyalty from one vendor, with points for reviews built in.
Look elsewhere ifYou are a tiny store on a tight budget and only need basic points.
#4Best Shopify-native loyalty app with modern design
Rivo
A Shopify-native loyalty and referrals app with points, VIP tiers and a developer-friendly setup for headless and Plus stores.
- Paid plans from
- Varies by orders
- Free plan
- Yes
- Best for
- Shopify and Shopify Plus brands
- Works on
- Web (Shopify app)
Rivo is a loyalty program app built only for Shopify, and it shows in how closely it fits the platform. It works with Shopify customer accounts and checkout, so members can redeem rewards in the buying flow, and it connects to Shopify POS, Klaviyo and Recharge. The free plan includes points, rewards and referrals, which is enough to launch a basic program.
Design is the other reason to pick it. The no-code loyalty page builder and rewards widget look modern out of the box, and developer tools with APIs and theme components suit Shopify Plus and headless stores that need more control. Paid plans add VIP tiers and more customization, priced by order volume. It is Shopify only, so look elsewhere if you sell on another platform.
Key features
- Shopify customer account integrationWorks with Shopify customer accounts and checkout, so members can see and redeem rewards while they buy.
- Loyalty page builderBuild an on-brand loyalty landing page without code, which matters for design-led stores.
- VIP tiersSpend-based tiers give better earning rates and perks on paid plans.
- ReferralsA referral program rewards both the referrer and the new customer, included on the free plan.
- Developer toolsAPIs and theme components for headless and heavily customized Shopify Plus stores.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Points, rewards and referrals, with order and feature limits |
| Paid plans | Higher | VIP tiers, more customization and integrations, priced by order volume |
| Plus / Enterprise | Custom | Advanced features, API and dedicated support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy.
Pros and cons
Pros
- Free plan with points and referrals
- Built only for Shopify, so it fits closely with the platform
- Modern, customizable design
- Good fit for Shopify Plus and headless setups
Cons
- Shopify only
- Smaller ecosystem than Smile.io or Yotpo
- Advanced features gated to paid tiers
Is it right for you?
Choose Rivo ifYou sell on Shopify, care about design, and want a free start that can grow into a Plus or headless setup.
Look elsewhere ifYou sell on WooCommerce, BigCommerce or Magento.
#5Best for brands already using Okendo Reviews
Okendo Loyalty
The loyalty module of Okendo's Shopify customer marketing platform, combining points, VIP tiers and referrals with Okendo's reviews, quizzes and surveys.
- Paid plans from
- Varies by orders
- Free plan
- No
- Best for
- Shopify and Shopify Plus brands, especially those already using Okendo Reviews
- Works on
- Web (Shopify app)
Okendo Loyalty adds points, VIP tiers and referrals to Okendo's Shopify customer marketing platform. On its own it is a capable loyalty program app, but its real value comes from sitting next to Okendo Reviews, quizzes and surveys. Customers earn points for reviews, and everything they do lands in one customer profile.
That unified profile is what makes it different. Data from reviews, quizzes, surveys and loyalty is combined, then pushed into Klaviyo or Attentive for email and SMS. The rewards widget and loyalty page are polished and match the store's design. There is no free loyalty plan, pricing is based on monthly orders, and the best value comes from bundling it with other Okendo modules.
Key features
- Reviews connectionEarn points for leaving reviews and use review and loyalty data together, since both live in Okendo.
- Unified customer profilesZero- and first-party data from reviews, quizzes, surveys and loyalty sit in one customer record.
- Klaviyo and Attentive syncPushes loyalty data into email and SMS tools for personalized messages.
- VIP tiersTiered membership rewards high-value customers with better perks.
- Loyalty widgets and pageAn on-site rewards widget and loyalty page that match the store's design.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Loyalty | Higher | Points, VIP tiers, referrals and rewards widget, priced by monthly order volume |
| Enterprise / bundles | Custom | Full platform and dedicated support, often bundled with Reviews, billed annually |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. There is no free loyalty plan.
Pros and cons
Pros
- Pairs closely with Okendo Reviews
- One customer profile across reviews, loyalty, quizzes and surveys
- Strong email and SMS integrations
- Polished, brand-friendly design
Cons
- No free loyalty plan
- Best value only when bundled with other Okendo modules
- Shopify only
Is it right for you?
Choose Okendo Loyalty ifYou already use Okendo Reviews on Shopify and want loyalty in the same platform and customer profile.
Look elsewhere ifYou want a free loyalty app or you do not use any other Okendo module.
#6Best all-in-one retention app for Shopify on a budget
Growave
An all-in-one retention app for Shopify that bundles loyalty points, referrals, VIP tiers, product reviews and wishlists.
- Paid plans from
- Varies by orders
- Free plan
- Yes (limited)
- Best for
- Small and mid-sized Shopify and Shopify Plus stores
- Works on
- Web (Shopify app)
Growave bundles a loyalty program with product reviews and wishlists in one Shopify app. Instead of paying for three subscriptions, a small store gets points, VIP tiers, referrals, photo reviews and a wishlist with reminders under a single bill and one customer data set. The free plan includes basic versions of loyalty, reviews and wishlist.
It suits budget-conscious stores that want to cut down their app stack. Loyalty and review data sync to Klaviyo and Omnisend, and Shopify POS is supported. The trade-off is depth: each module is less advanced than a dedicated specialist, and you may pay for parts you do not use. Paid plans are priced by order volume and features, with a free trial and an annual discount.
Key features
- Loyalty and rewardsPoints for purchases and actions with redeemable rewards, available on the free plan in basic form.
- VIP tiers and referralsSpend-based tiers for top customers and a referral program that rewards advocates and new buyers.
- ReviewsCollects product reviews with photos, shows them on product pages and sends review request emails.
- WishlistLets shoppers save products, with reminders that bring them back to buy.
- Email integrationsSyncs loyalty and review data with Klaviyo, Omnisend and other email tools.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Basic loyalty, reviews and wishlist with order and feature limits |
| Paid plans | Higher | More reward types, VIP tiers, referrals, review requests and branding control |
| Plus | Custom | Advanced features, API and dedicated support for larger stores |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans come with a free trial and an annual discount.
Pros and cons
Pros
- Replaces separate loyalty, reviews and wishlist apps
- Free plan to start
- Single bill and one customer data set
- Good value compared with buying modules separately
Cons
- Shopify only
- Each module is less deep than a specialist tool
- You may pay for modules you do not use
Is it right for you?
Choose Growave ifYou run a small Shopify store and want loyalty, reviews and a wishlist from one app and one bill.
Look elsewhere ifYou need best-in-class depth in loyalty or reviews, or you sell off Shopify.
#7Best budget loyalty app for small Shopify stores
BON Loyalty
A budget-friendly Shopify loyalty app for points, referrals and VIP tiers, with a generous free plan.
- Paid plans from
- Varies by orders
- Free plan
- Yes (order cap)
- Best for
- Small and growing Shopify stores
- Works on
- Web (Shopify app)
BON Loyalty is a low-cost loyalty program app for small Shopify stores. The free plan includes a points program, referrals and a rewards widget, which covers what most new stores need. Customers can earn points for purchases, sign-ups, birthdays and social actions, and automated emails remind them about points and rewards.
Its appeal is price and simplicity. Paid plans cost less than the bigger loyalty brands, add VIP tiers and more customization, and lift the free plan's order cap. It is well rated for support in the Shopify App Store and works with Shopify POS and Klaviyo. You give up the deep analytics and enterprise features of LoyaltyLion or Yotpo, and the integration list is short.
Key features
- Points programReward purchases, sign-ups, birthdays and social actions with redeemable points.
- Referral programRewards both the referrer and the referred friend, included on the free plan.
- VIP tiersTiers that give top spenders better earning rates and perks on paid plans.
- Rewards widget and loyalty pageA customizable on-site launcher and a page that explains how the program works.
- Email notificationsAutomated emails for points earned, rewards and reminders, so members come back without extra work.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Points program, referrals and rewards widget, with a monthly order cap |
| Paid plans | Higher | VIP tiers, more customization, integrations and removal of limits |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid plans are priced by monthly orders, with a free trial and an annual discount.
Pros and cons
Pros
- Generous free plan for small stores
- Low-cost paid plans compared with bigger loyalty brands
- Simple setup for Shopify merchants
- Well rated for support in the Shopify App Store
Cons
- Shopify only
- Fewer advanced analytics and enterprise features than LoyaltyLion or Yotpo
- Smaller integration list
Is it right for you?
Choose BON Loyalty ifYou run a small Shopify store and want a working points and referral program for free or very little.
Look elsewhere ifYou sell on several platforms or need deep loyalty analytics.
#8Best for reviews and loyalty on Shopify or BigCommerce
Stamped
An ecommerce app that combines product reviews, ratings, loyalty points and referral rewards in one platform.
- Paid plans from
- Varies by orders
- Free plan
- Paid plans
- Best for
- Shopify and other online stores that want reviews and a points-based loyalty program from one vendor
- Works on
- Web app; storefront widgets for Shopify, BigCommerce and other ecommerce platforms
Stamped combines product reviews and a loyalty program in one app for Shopify, BigCommerce and other online stores. Customers leave reviews with photos and videos, earn points for purchases and other actions, and move into VIP tiers, all managed from one dashboard. That saves a second subscription and keeps review and loyalty data together.
It is a practical choice for small and mid-size DTC brands that want social proof and repeat purchases handled by one vendor, especially on BigCommerce where many loyalty apps are Shopify only. Product Q&A and Google review syndication add value on product pages, and Klaviyo is supported. Plans are priced per store by order volume, and the advanced loyalty features sit on higher tiers.
Key features
- Loyalty pointsShoppers earn points for purchases and other actions and redeem them for discounts.
- VIP tiers and referralsTiers by spend or activity give top customers better rewards, and referrals reward both sides when a friend buys.
- Product reviews and ratingsCollects reviews with star ratings, photos and videos after purchase and shows them on product pages.
- Google review syndicationFeeds product ratings to Google so star ratings can appear in shopping results.
- Combined dashboardManages reviews, loyalty and referrals from one admin, so data is shared across programs.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Paid plans | Higher | Reviews and loyalty features, priced per store by order volume; higher tiers add customization and integrations |
| Enterprise | Custom | Advanced features, support and custom setup, billed annually |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy.
Pros and cons
Pros
- Reviews and loyalty in one app instead of two subscriptions
- Works on Shopify and BigCommerce
- Photo and video reviews help conversion
- Referrals and VIP tiers in the same program
Cons
- Pricing details change often
- Advanced loyalty features sit on higher tiers
- Less flexible than enterprise loyalty engines for complex rules
Is it right for you?
Choose Stamped ifYou want reviews and loyalty from one vendor, especially on BigCommerce.
Look elsewhere ifYou need a headless, API-first loyalty engine or do not run an online store.
#9Best enterprise loyalty platform for omnichannel retailers
Antavo
An enterprise loyalty cloud for building points, tiers and experiential loyalty programs across channels.
- Paid plans from
- Custom
- Free plan
- No
- Best for
- Large retail, fashion, travel and consumer brands running complex, multi-market loyalty programs
- Works on
- Web (SaaS), API-first
Antavo is an enterprise loyalty program platform for large retail, fashion, travel and consumer brands. It tracks member activity across ecommerce, physical stores and apps in one profile, and its visual workflow editor lets marketers change earning, burning and tier rules without code. It is often chosen to replace an in-house loyalty system.
Its focus is emotional loyalty, not just discounts. Experiential rewards such as events, early access and charity donations sit alongside gamified challenges and badges, and AI features help design and tune programs. It is API-first and connects to Salesforce and Shopify Plus. Pricing is sales-quoted on annual contracts, with no free plan or self-serve trial, and implementation takes time and technical resources.
Key features
- Omnichannel loyaltyTracks member activity across ecommerce, stores and apps in one profile, so in-store and online spend count toward the same program.
- Workflow editorA visual rule builder for loyalty logic, so marketers can change programs without waiting on developers.
- Experiential rewardsRewards beyond discounts, such as events, early access or charity donations, that build emotional loyalty and protect margins.
- Gamification and challengesChallenges, badges and other mechanics that reward engagement, not only purchases.
- API and SDKsAPI-first design lets developers plug loyalty into any front end, app or headless stack.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Enterprise | Custom | Loyalty platform, workflows and onboarding scoped to the program, billed annually |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pricing is sales-quoted, with no free plan or self-serve trial.
Pros and cons
Pros
- Very flexible rule engine for complex programs
- Strong focus on experiential and emotional loyalty
- API-first, fits headless and custom stacks
- Built for multi-market enterprise brands
Cons
- No public pricing; sales-led only
- Overkill for small stores
- Implementation takes time and technical resources
Is it right for you?
Choose Antavo ifYou are a multi-market retailer that needs one loyalty program across stores, ecommerce and apps.
Look elsewhere ifYou run a small Shopify store and want a quick app install with clear pricing.
#10Best API-first engine for custom promotions and loyalty
Talon.One
An API-first engine for running coupons, promotions, discounts, referrals and loyalty programs from one rule builder.
- Paid plans from
- Custom
- Free plan
- No
- Best for
- Mid-market and enterprise businesses with developer teams that need complex, headless promotions and loyalty
- Works on
- Web Campaign Manager plus REST APIs and SDKs (SaaS)
Talon.One is an API-first engine that runs loyalty programs, coupons, promotions and referrals from one Rule Builder. It is not a plug-and-play storefront app. Your developers connect it to your stack, and then any channel, from web to POS, calls the engine in real time to check points, discounts and rewards.
That makes it a fit for enterprise ecommerce and retail teams with custom stacks, such as commercetools or Salesforce Commerce Cloud, who run many promotions at once. Points, tiers and wallets can be shared across brands or regions, and budget limits cap campaign spend to protect margins. Pricing is sales-quoted and scales with usage, there is no free plan, and the Rule Builder has a learning curve.
Key features
- Loyalty programsPoints, tiers and wallets that can be shared across brands or regions, useful for groups running several storefronts.
- Rule BuilderA visual tool to set conditions and effects for promotions and loyalty without writing code once the engine is integrated.
- Coupons and referralsGenerate and validate unique or shared coupon codes at scale and track referral codes that reward both sides.
- Budgets and limitsCap campaign spend or redemptions so promotions and loyalty rewards stay profitable.
- Headless APIsIntegration APIs let any channel, from web to POS, call the engine in real time.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Enterprise | Custom | Promotion, loyalty and referral engine with support, sales-quoted and scaled by usage, billed annually |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pricing is sales-quoted, with no free plan.
Pros and cons
Pros
- Handles promotions and loyalty in one engine
- Very flexible rules for complex scenarios
- Headless design works across any channel
- Budget controls protect margins
Cons
- Needs developer resources to integrate
- No public pricing
- Learning curve for the Rule Builder
Is it right for you?
Choose Talon.One ifYou have a developer team and a custom commerce stack, and loyalty is one part of a wider promotions strategy.
Look elsewhere ifYou want a no-code app you can install on Shopify in an afternoon.
Best loyalty program app by need
- First loyalty programSmile.io
- Klaviyo-led email marketingLoyaltyLion
- Loyalty plus product reviewsYotpo Loyalty & Referrals
- Shopify Plus and headless storesRivo
- Existing Okendo Reviews usersOkendo Loyalty
- Loyalty, reviews and wishlist in one appGrowave
- Smallest budgetBON Loyalty
- BigCommerce stores wanting reviews tooStamped
- Enterprise omnichannel retailAntavo
What to look for in a loyalty program app
- Points, referrals and VIP tiersThe three core programs of any points and rewards app. Check which plan includes each, because many apps put VIP tiers on a higher tier than points and referrals.
- Redemption in the buying flowMembers should see what they will earn on product pages and redeem points at checkout. Rewards that are hard to redeem do not drive repeat orders.
- Email and SMS integrationLook for a Klaviyo integration at minimum, so points balances and reward reminders can appear in your emails.
- Platform supportMany loyalty apps are Shopify only. If you sell on BigCommerce, Wix or Adobe Commerce, or run a headless store, confirm support first, because the list of BigCommerce loyalty app options is much shorter.
- Order-based pricing you can predictMost apps price by monthly orders. Check the order cap on each plan and what happens when you exceed it during a busy month.
- Reporting on repeat revenueYou need to see whether members buy more than non-members. Without it, you cannot tell if the program pays for its rewards.
How much do loyalty program apps cost in 2026?
Loyalty program app pricing runs from $0 to custom enterprise contracts. Most ecommerce apps have a free plan, and paid plans are priced by how many orders your store handles each month.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Smile.io, Rivo, BON Loyalty, Growave, LoyaltyLion, Yotpo | New stores testing points and referrals |
| Starter | From $49/mo (Smile.io Starter); others by order volume | Smile.io Starter, BON Loyalty, Rivo and Growave paid plans | Small stores that outgrow free order caps |
| Growth | $199/mo for Smile.io Growth; others by order volume | Smile.io Growth, LoyaltyLion, Yotpo, Okendo, Stamped | Growing brands that need VIP tiers, integrations and analytics |
| Enterprise | Custom, usually annual | Antavo, Talon.One, LoyaltyLion Plus, Yotpo Enterprise | Large and omnichannel brands with complex programs |
Entry prices from vendor pricing information, November 2026. Most paid plans scale with monthly orders.
How much does a loyalty program cost in total? More than the app fee. Budget for the rewards as well as the app. Every discount a member redeems comes out of your margin, so set point values and reward costs before you launch, and check the order cap on your plan against your busiest month, such as Black Friday, so a traffic spike does not force a surprise upgrade.
How we chose the best loyalty program apps
We started with the loyalty tools in the MakeSuccessOnline directory and added well-known loyalty program apps we have not yet reviewed in full. We compared each on the criteria below using hands-on testing where possible, vendor documentation and published pricing, checked in November 2026. Ecommerce apps were judged on how well they serve online stores; enterprise platforms were judged on flexibility and omnichannel support.
- Loyalty featuresPoints, referrals, VIP tiers, reward types and redemption at checkout.30%
- Ease of setupHow quickly a store can launch a working program without developers.20%
- Pricing and valueFree plans, order caps and the cost of the plan that includes VIP tiers.20%
- IntegrationsEcommerce platforms, POS, and email and SMS tools such as Klaviyo.15%
- ReportingMember revenue, redemption and repeat purchase reporting.10%
- Design and customizationHow well widgets and loyalty pages match the store's brand.5%
How to choose a loyalty program app
- Set a goal for the programDecide whether you want more repeat orders, more referrals or higher order values. The goal decides whether you need points, referrals or VIP tiers first.
- Check your platformConfirm the app supports your store. Most of the best loyalty apps for Shopify, such as Rivo and BON Loyalty, are Shopify only, while Smile.io, LoyaltyLion, Yotpo and Stamped also cover BigCommerce.
- Estimate your monthly ordersMost loyalty program apps price by order volume. Compare plans using your expected orders for the next 12 months, not today's.
- Start on a free planLaunch points and referrals free on Smile.io, Rivo or BON Loyalty, then upgrade once members are redeeming.
- Connect your email toolSync loyalty data to Klaviyo or your email platform so points reminders and VIP emails go out automatically.
- Review results after 90 daysCompare repeat purchase rate and revenue from members versus non-members, then adjust rewards or move to a plan with better reporting.
Check during the free trial
- Can members redeem points at checkout without leaving the page?
- Which plan includes VIP tiers and referrals?
- What is the monthly order cap, and what happens if you exceed it?
- Does loyalty data sync to Klaviyo or your email tool?
- Can the widget and loyalty page match your store's design?
Red flags
- Order caps that force an upgrade after one busy month
- VIP tiers hidden behind an expensive plan you did not budget for
- No way to export member and points data if you switch apps
- Rewards widget that slows down or clashes with your theme
- No reporting on repeat revenue from members
Loyalty program apps FAQ
What are the best loyalty program apps?
The best loyalty program apps are Smile.io for a first points and referral program, LoyaltyLion for Klaviyo-led growing brands, Yotpo Loyalty & Referrals for pairing loyalty with reviews, Rivo for Shopify-native design and BON Loyalty for small budgets. Enterprise retailers should consider Antavo or Talon.One, which offer flexible rules and omnichannel support on sales-quoted contracts.
Is there a free loyalty program app?
Yes. Smile.io, Rivo, BON Loyalty, Growave, LoyaltyLion and Yotpo all have free plans. Free plans usually include points and often referrals, with a monthly order cap. VIP tiers, deeper integrations and analytics generally need a paid plan, so treat a free plan as a way to test whether customers respond to rewards.
How much does a loyalty program app cost?
Loyalty program apps range from free to custom enterprise pricing. Smile.io's Starter plan is $49/mo and its Growth plan, which adds VIP tiers, is $199/mo. Most other ecommerce apps price by monthly order volume, while Antavo and Talon.One are sales-quoted on annual contracts. Remember to budget for the cost of the rewards themselves.
Smile.io vs LoyaltyLion: which is better?
Smile.io is better for smaller stores that want a quick, low-cost launch with a free plan and published prices. LoyaltyLion is better for growing brands that want detailed reporting on member revenue, a fully restyled loyalty page and deep Klaviyo integration. LoyaltyLion takes more setup and its paid plans cost more than entry-level apps.
What is the best loyalty app for Shopify?
Smile.io is the best all-round Shopify loyalty program app for stores starting out. Rivo is a strong Shopify-native option with modern design and support for Plus and headless stores, and BON Loyalty is the budget pick. If you want loyalty bundled with reviews, look at Yotpo, Okendo or Growave.
Yotpo vs Smile.io: should I get loyalty and reviews from one app?
Choose Yotpo if you want loyalty and reviews from one vendor, with points for reviews and shared customer data. Choose Smile.io if loyalty is your main focus and you want a free plan with published prices. Okendo, Growave and Stamped also combine reviews and loyalty, while LoyaltyLion is another loyalty specialist.
How do I choose a loyalty program app?
Start with your platform and monthly order volume, since those decide which apps and plans fit. Then check which plan includes VIP tiers and referrals, whether it syncs with your email tool, and whether members can redeem at checkout. Test on a free plan first and review repeat purchase data after about 90 days.
Do I need an enterprise loyalty platform?
Most online stores do not. Enterprise platforms like Antavo and Talon.One suit large brands running programs across stores, apps and several markets, with developer teams to integrate them. If you sell mainly through one Shopify or BigCommerce store, an app like Smile.io, LoyaltyLion or Yotpo covers what you need for far less effort.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.