Best for
Small businesses sending newsletters and simple automation
Pricing
Free up to 500 contacts · paid from $13/mo
Setup time
Under 30 min
Learning curve
Easy
Support
Email, chat (paid plans), docs
Company
Intuit
Launched
2001
About Mailchimp
Mailchimp is an email marketing platform shaped around the needs of small business and newsletters. On the strengths side, free plan is genuinely usable up to 500 contacts; on the depth side, drag-and-drop email editor is the industry benchmark. The core workflow runs on Email editor and Automations, with the rest of the suite plugging into those two. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. Mailchimp's free tier makes it the easiest starting point for anyone new to email marketing.
Available on
WebiOSAndroid
Pros and cons
Pros
- Low effort to get a first campaign out
- Free plan is enough to validate a list
- Strong templates and image library
- Solid landing-page builder
Cons
- Pricing climbs fast past 2,500 contacts
- Automation is weaker than ConvertKit or Klaviyo
- Support is slow on free plans
Bottom line
Should you use Mailchimp?
Still the easiest first email tool for a non-technical founder, but creators and ecommerce teams will outgrow it fast — plan the migration before you hit the next pricing tier.