Best for
B2B teams that want CRM, email and marketing automation in one platform
Pricing
Free CRM · Marketing Hub from $20/mo · Pro tiers from $800/mo
Setup time
1–2 hours
Learning curve
Moderate
Support
Email, phone (paid), academy
Company
HubSpot, Inc.
Launched
2006
About HubSpot
HubSpot is a CRM and sales platform aimed at SMB to mid-market B2B. Two things keep it on shortlists: Free CRM is genuinely free, with unlimited users, plus all-in-one platform reduces integration headaches. The two features you'll use most are CRM and Marketing Hub. There's a free plan to explore before paying, with paid upgrades when you need them. HubSpot's free CRM is unbeatable for B2B startups. The reason it keeps winning reviews: UX is the easiest in the category.
Available on
WebiOSAndroidAPI
Pros and cons
Pros
- Free CRM is genuinely useful and unlimited users
- Best-in-class onboarding and academy content
- Tight integration between marketing and sales data
- Massive app marketplace
Cons
- Pricing jumps sharply at Pro and Enterprise
- Contact-based pricing penalizes list growth
- Reporting on free tier is thin
Bottom line
Should you use HubSpot?
Hard to beat for a B2B team that wants everything in one place. If you already have Salesforce or a strong email tool, pick HubSpot features piecemeal — don't swallow the whole suite unless you need it.