MakeSuccessOnline.

Hotjar

Heatmaps, session recordings and surveys to see what users actually do.

4.5/5 Free · paid from $32/mo Analytics
Visit website → Try free
Best for Product and marketing teams running CRO experiments on landing pages
Pricing Free · paid from $32/mo

At a glance

Hotjar bundles heatmaps, session recordings, feedback widgets and surveys. The free tier is enough for small-site experimentation; paid tiers add integrations and larger session caps.

  • Best forProduct and marketing teams running CRO experiments on landing pages
  • Free planYes

Overview

Hotjar bundles heatmaps, session recordings, feedback widgets and surveys. The free tier is enough for small-site experimentation; paid tiers add integrations and larger session caps.

Pros & cons

What actually works day-to-day, and the trade-offs you'll feel after week one.

What works

  • Session recordings surface issues GA cannot
  • Heatmaps are easy to share with non-analysts
  • Surveys and feedback widgets in the same tool
  • Integrates cleanly with GA4 and Mixpanel

What doesn't

  • Can add noticeable weight to a page
  • Higher plans get pricey for high-traffic sites
  • Some overlap with newer tools like Microsoft Clarity

Bottom line

Should you use Hotjar?

Still the gold standard for session replay and heatmaps. If budget matters, Microsoft Clarity is a credible free alternative.