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Fathom Analytics

GDPR-friendly simple analytics with a single-page dashboard.

4.6/5 From $15/mo · free plan Analytics
Visit website → Try free
Best for Privacy-conscious SMBs
Pricing From $15/mo
Setup time Under 20 min
Learning curve Moderate
Support Email, docs, community
Company Fathom Analytics
Launched 2018

About Fathom Analytics

Fathom Analytics is an analytics platform shaped around the needs of privacy-conscious SMBs. It wins on two counts: Nicer UI than Plausible; and email reports + anomaly detection. The things you'll actually touch most days are Simple dashboard and Events. There's a free plan to explore first, with paid tiers from $15/mo. A clean managed alternative to Plausible. What stands out is simple — flat pricing. In practice, GDPR-friendly simple analytics with a single-page dashboard.

Available on

Web appAPI

Integrates with

WordPressShopifyGhostWebflowZapier

Who it's for

A quick filter before you spend time on Fathom Analytics — read both sides before committing.

Use it if…

  • Privacy-conscious SMBs
  • Agencies managing client sites
  • Teams wanting simple reporting

Skip it if…

  • Teams needing deep attribution
  • Product analytics needs
  • Enterprise with Google Ads tie-in

Pros and cons

Pros

  • Nicer UI than Plausible
  • Email reports + anomaly detection
  • Flat pricing — not per-pageview
  • Hits the core analytics workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Pricier than Plausible for low traffic
  • No product analytics
  • Smaller feature set than GA4
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for Fathom Analytics.

  1. 01

    Simple dashboard

    One-view analytics for pageviews and sources

  2. 02

    Events

    Lightweight conversion tracking

  3. 03

    Email reports

    Weekly PDF summaries

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day analytics work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Starter

$15 /mo

  • 100K pageviews/mo
  • All sites
  • All features

Frequently asked questions

What people usually want to know before signing up for Fathom Analytics.

Fathom vs. Plausible?

Fathom has nicer UI and email reports; Plausible is open-source and cheaper.

Is Fathom GDPR-compliant?

Yes — no cookies, no personal data collected.

Does it replace Google Analytics 4?

For product and funnel analysis, usually yes. For organic-traffic reporting, keep GA4 running in parallel.

Is the tracking GDPR-friendly out of the box?

The platform supports consent mode and EU hosting on paid plans — your implementation still has to pass IP, user ID and consent string through correctly.

Will it slow down my site?

Modern analytics SDKs are async and under 50KB — no measurable Core Web Vitals impact if installed through Google Tag Manager.

Bottom line

Should you use Fathom Analytics?

A clean managed alternative to Plausible. Privacy-first teams should try both and pick on feel.

Visit website → Try free