About FullStory
FullStory is an analytics platform shaped around the needs of enterprise product + support teams. The strengths show up in two places — autocapture, and deep search across session properties. The product centres on Autocapture and Session search — everything else is scaffolding around those. Pricing is quote-based; expect a hands-on onboarding call before you can price it. Enterprise session replay for teams at scale. Reviewers keep pointing to the same thing: session replay quality is best-in-class.
Available on
Integrates with
Who it's for
A quick filter before you spend time on FullStory — read both sides before committing.
Use it if…
- Enterprise product + support teams
- Teams investigating customer-reported bugs
- Companies with 100M+ pageviews/mo
Skip it if…
- Small startups (expensive)
- Privacy-sensitive EU teams
- Teams using Hotjar effectively
Pros and cons
Pros
- Autocapture — no manual tagging needed
- Deep search across session properties
- Session replay quality is best-in-class
- Hits the core analytics workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Opaque pricing — expect $25K+/yr
- Can get expensive at scale fast
- GDPR compliance requires config
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for FullStory.
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01
Autocapture
Every click, scroll, form input recorded automatically
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02
Session search
Find sessions by any attribute or event
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03
Frustration signals
Rage click, dead click, error click detection
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04
Core workspace
The main editor or dashboard where day-to-day analytics work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Business
Contact sales
- Starts around $25K/yr
Enterprise
Contact sales
- Advanced features, SOC 2, HIPAA options
Frequently asked questions
What people usually want to know before signing up for FullStory.
Is autocapture worth the price?
For enterprise support/product teams, yes — massive time savings on debugging.
How does FullStory compare to Hotjar?
FullStory is enterprise-grade; Hotjar is SMB-friendly.
Does it replace Google Analytics 4?
For product and funnel analysis, usually yes. For organic-traffic reporting, keep GA4 running in parallel.
Is the tracking GDPR-friendly out of the box?
The platform supports consent mode and EU hosting on paid plans — your implementation still has to pass IP, user ID and consent string through correctly.
Will it slow down my site?
Modern analytics SDKs are async and under 50KB — no measurable Core Web Vitals impact if installed through Google Tag Manager.
Bottom line
Should you use FullStory?
Enterprise session replay for teams at scale. SMBs should start with Microsoft Clarity (free) or Hotjar.