Typeform
Conversational forms with the best completion rate in the category.
About Typeform
Typeform is a Surveys & Feedback tool designed to replace a stack of lighter point solutions. The strengths show up in two places — best conversational form UX, and highest completion rate in category. Most of the work happens inside Conversational forms and Logic jumps; the rest of the feature list exists to support them. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. The default conversational form tool.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Typeform — read both sides before committing.
Use it if…
- Marketers running lead-gen forms
- UX researchers running surveys
- HR + hiring teams collecting feedback
Skip it if…
- Simple spreadsheet-collecting needs (SurveyMonkey wins)
- Teams needing offline surveys
- Enterprise research (Qualtrics wins)
Pros and cons
Pros
- Best conversational form UX
- Highest completion rate in category
- Beautiful out-of-box templates
- Hits the core surveys & feedback workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Pricier than SurveyMonkey
- Free tier capped at 10 responses/mo
- Advanced logic behind higher tiers
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Typeform.
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01
Conversational forms
One-question-at-a-time flow
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02
Logic jumps
Branching based on answers
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03
Hidden fields
Pre-fill from URL parameters
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04
Core workspace
The main editor or dashboard where day-to-day surveys & feedback work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- 10 responses/mo
Basic
$29 /mo
- 100 responses/mo
Plus
$59 /mo
- 1K responses/mo
- Branding
Frequently asked questions
What people usually want to know before signing up for Typeform.
Is Typeform's completion rate really higher?
Yes — well-documented 20-30% completion lift over standard forms.
Does Typeform integrate with HubSpot?
Yes, native integration.
What's a healthy survey completion rate?
Short surveys (<5 Qs): 40–60%. Longer research surveys: 10–20%. Incentives bump both by 10–30 points.
How do I run NPS without annoying customers?
Trigger NPS at natural moments — post-onboarding, 90 days in, after a key action. Not on a quarterly schedule.
Can I pipe responses into my CRM?
Yes — Zapier, Make or direct integrations with HubSpot/Salesforce are standard.
Bottom line
Should you use Typeform?
The default conversational form tool. For deep research surveys, pick Qualtrics or SurveyMonkey.