About Jotform
Jotform is a Surveys & Feedback tool built for SMBs, non-profits and education. Largest template library (10K+). On top of that, payment collection built in. The things you'll actually touch most days are Form builder and Payment collection. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. A great all-purpose form tool for SMBs and non-profits. Reviewers keep pointing to the same thing: HIPAA + GDPR compliant on paid tiers.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Jotform — read both sides before committing.
Use it if…
- SMBs needing diverse form types
- Non-profits + schools collecting data
- Teams needing payment collection + HIPAA
Skip it if…
- Marketers wanting conversational forms (Typeform wins)
- Pure research teams (SurveyMonkey wins)
- Enterprise with complex approvals
Pros and cons
Pros
- Largest template library (10K+)
- Payment collection built in
- HIPAA + GDPR compliant on paid tiers
- Hits the core surveys & feedback workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Interface can feel busy
- Design options less modern than Typeform
- Pricing based on submissions
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Jotform.
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01
Form builder
10K+ templates + drag-and-drop editor
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02
Payment collection
Stripe + PayPal + Square
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03
HIPAA + GDPR
Compliance on paid plans
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04
Core workspace
The main editor or dashboard where day-to-day surveys & feedback work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Starter
$0
- 100 submissions/mo
Bronze
$39 /mo
- 1K submissions
Silver
$49 /mo
- 2.5K
- HIPAA
Frequently asked questions
What people usually want to know before signing up for Jotform.
Does Jotform really have 10K templates?
Yes — biggest library in the form space.
Is Jotform HIPAA-compliant?
Yes on Silver and above.
What's a healthy survey completion rate?
Short surveys (<5 Qs): 40–60%. Longer research surveys: 10–20%. Incentives bump both by 10–30 points.
How do I run NPS without annoying customers?
Trigger NPS at natural moments — post-onboarding, 90 days in, after a key action. Not on a quarterly schedule.
Can I pipe responses into my CRM?
Yes — Zapier, Make or direct integrations with HubSpot/Salesforce are standard.
Bottom line
Should you use Jotform?
A great all-purpose form tool for SMBs and non-profits. For marketing, pick Typeform; for research, SurveyMonkey.