About Autopilot
Autopilot is a Marketing Automation tool built for SMB marketing teams. The strengths show up in two places — pioneered the visual journey builder, and lightweight and easy to pick up. The core workflow runs on Journey canvas and Multi-channel, with the rest of the suite plugging into those two. There's a free plan to explore before paying, with paid upgrades when you need them. Legacy product being folded into Ortto. Its sharpest edge: Clean UI with Slack and SMS integrations.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Autopilot — read both sides before committing.
Use it if…
- Teams using Autopilot before the Ortto migration
- Marketers who loved the whiteboard-style journey UI
- Teams that need marketing automation capability without stitching together three separate tools
- Marketing or growth leads who care about outcomes, not just vanity metrics
Skip it if…
- New customers (go to Ortto directly)
- Teams needing deep CDP features
- Solo operators on the tightest budget — free alternatives cover ~70% of the work
- Enterprise buyers requiring on-prem deployment, air-gapped networks or custom contracts
Pros and cons
Pros
- Pioneered the visual journey builder
- Lightweight and easy to pick up
- Clean UI with Slack and SMS integrations
- Hits the core marketing automation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Being deprecated in favor of Ortto
- Smaller feature set than modern competitors
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Autopilot.
-
01
Journey canvas
Drag-and-drop multi-step marketing journeys
-
02
Multi-channel
Email, SMS, in-app messages
-
03
Form + popup builder
Capture leads inside the platform
-
04
Core workspace
The main editor or dashboard where day-to-day marketing automation work happens
-
05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
-
06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Legacy pricing
Free + paid
- Transitioning to Ortto plans
Frequently asked questions
What people usually want to know before signing up for Autopilot.
Is Autopilot still a product?
Officially migrated to Ortto. Legacy customers can continue, but new signups go to Ortto.
Should I migrate from Autopilot?
Yes — Ortto has more features for similar pricing.
Do I need a CRM to use this?
A standalone CRM isn't required — most marketing automation tools include a lightweight contact layer. For B2B sales, pair with HubSpot CRM or Salesforce.
How long is a realistic implementation?
Two to six weeks to replace a legacy ESP + partial CRM. Shorter if you're migrating like-for-like, longer if you're bolting on scoring and attribution.
Can I run both marketing and transactional email from here?
Marketing yes, transactional usually no — route transactional through a dedicated provider so your deliverability stays clean.
Bottom line
Should you use Autopilot?
Legacy product being folded into Ortto. New teams should start with Ortto directly.