About Keap
Keap is a Marketing Automation tool aimed at service-based small businesses. The strengths show up in two places — All-in-one CRM + email + payments, and appointments and invoicing baked in. The product centres on CRM and Marketing automation — everything else is scaffolding around those. There's a free plan to explore first, with paid tiers from $249/mo. Fine for service-based small businesses who value one-vendor simplicity. Reviewers keep pointing to the same thing: easier onboarding than old Infusionsoft.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Keap — read both sides before committing.
Use it if…
- Service-based small businesses
- Solo consultants and coaches
- Teams needing CRM + email in one
Skip it if…
- E-commerce (Klaviyo wins)
- B2B SaaS (HubSpot wins)
- Teams needing modern UI
Pros and cons
Pros
- All-in-one CRM + email + payments
- Appointments and invoicing baked in
- Easier onboarding than old Infusionsoft
- Hits the core marketing automation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Pricing starts at $249/mo (steep for solopreneurs)
- UI is improving but still clunky
- Automation builder has a learning curve
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Keap.
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01
CRM
Contact management with pipeline tracking
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02
Marketing automation
Visual journey builder
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03
Appointments + invoicing
Scheduling and payment collection in one
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04
Core workspace
The main editor or dashboard where day-to-day marketing automation work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Pro
$249 /mo
- 1,500 contacts
- CRM + marketing + payments
Frequently asked questions
What people usually want to know before signing up for Keap.
Is Keap the same as Infusionsoft?
Yes — rebranded and modernized but same core product.
Does Keap do e-commerce?
Yes, but it's not Shopify-level. Fine for simple service businesses.
Do I need a CRM to use this?
A standalone CRM isn't required — most marketing automation tools include a lightweight contact layer. For B2B sales, pair with HubSpot CRM or Salesforce.
How long is a realistic implementation?
Two to six weeks to replace a legacy ESP + partial CRM. Shorter if you're migrating like-for-like, longer if you're bolting on scoring and attribution.
Can I run both marketing and transactional email from here?
Marketing yes, transactional usually no — route transactional through a dedicated provider so your deliverability stays clean.
Bottom line
Should you use Keap?
Fine for service-based small businesses who value one-vendor simplicity. Modern alternatives cost less and move faster.