About Squarespace
Squarespace is a landing-page builder most teams land on when they outgrow the free alternatives. It wins on two counts: beautiful default templates; and strong e-commerce for SMB stores. The two features you'll use most are Templates and E-commerce. It's quick to pick up, with pricing from $16/mo. The default pick for creatives and lifestyle brands. What stands out is simple — minimal customization needed to look good. In practice, designer-friendly site builder for small businesses and creatives.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Squarespace — read both sides before committing.
Use it if…
- Creatives (photographers, artists, designers)
- Lifestyle brands and boutiques
- Small businesses wanting designer templates
Skip it if…
- Agencies needing deep CMS
- Teams wanting cheap all-in-one
- Developers wanting custom code control
Pros and cons
Pros
- Beautiful default templates
- Strong e-commerce for SMB stores
- Minimal customization needed to look good
- Hits the core landing pages workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Less flexible than Webflow
- Pricier than Wix
- Harder to migrate off
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Squarespace.
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01
Templates
Designer-curated layouts
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02
E-commerce
Native commerce with Stripe
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03
Email marketing
Native email campaigns
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04
Core workspace
The main editor or dashboard where day-to-day landing pages work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Personal
$16 /mo
- Basic site
- 2 contributors
Business
$23 /mo
- Full features
- Advanced analytics
Commerce Basic
$27 /mo
- No transaction fees
Frequently asked questions
What people usually want to know before signing up for Squarespace.
Is Squarespace good for e-commerce?
Yes for SMB stores up to $500K/yr. Beyond that, Shopify is better.
Can I use my own code?
Limited — some HTML/CSS/JS injection, but not full flexibility.
Do pages live on my domain or theirs?
Both are supported — but hosting on your subdomain is better for SEO, cookies and trust. Set up a CNAME in 10 minutes.
Can I A/B test headlines without a separate tool?
Yes — every mid-tier landing-page builder has built-in A/B testing. Dedicated A/B tools win on server-side and multivariate.
How do pages affect Core Web Vitals?
Well-built templates pass CWV out of the box. Watch out for 10+ unused scripts bolted on by non-essential 'tracking' integrations.
Bottom line
Should you use Squarespace?
The default pick for creatives and lifestyle brands. For agencies and complex sites, Webflow is better.