About Wix
Wix is a landing-page builder designed to replace a stack of lighter point solutions. Two things keep it on shortlists: easiest learning curve in the category, plus 900+ templates included. The things you'll actually touch most days are Drag-and-drop builder and ADI. It's quick to pick up, with a free plan to start and paid tiers from $17/mo. Fine for small businesses doing DIY. Its sharpest edge: AI site generator for first-time builders.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Wix — read both sides before committing.
Use it if…
- Small businesses building their first site
- Non-technical solo founders
- Teams wanting cheap all-in-one
Skip it if…
- Agencies (Webflow wins)
- Designer-first teams (Framer wins)
- Teams needing deep CMS or custom code
Pros and cons
Pros
- Easiest learning curve in the category
- 900+ templates included
- AI site generator for first-time builders
- Hits the core landing pages workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Hard to customize beyond templates
- SEO slightly worse than Webflow/WordPress
- Lock-in — hard to export your site
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Wix.
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01
Drag-and-drop builder
Visual editor with 900+ templates
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02
ADI
AI-generated site from a prompt
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03
App market
300+ integrations and apps
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04
Core workspace
The main editor or dashboard where day-to-day landing pages work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Light
$17 /mo
- 2 GB storage
- Basic site
Core
$29 /mo
- 50 GB
- Marketing suite
Business
$36 /mo
- 100 GB
- E-commerce
Frequently asked questions
What people usually want to know before signing up for Wix.
Is Wix good for SEO?
Decent — not best in class, but fine for most SMBs.
Can I export my Wix site?
Not easily. Lock-in is a real concern.
Do pages live on my domain or theirs?
Both are supported — but hosting on your subdomain is better for SEO, cookies and trust. Set up a CNAME in 10 minutes.
Can I A/B test headlines without a separate tool?
Yes — every mid-tier landing-page builder has built-in A/B testing. Dedicated A/B tools win on server-side and multivariate.
How do pages affect Core Web Vitals?
Well-built templates pass CWV out of the box. Watch out for 10+ unused scripts bolted on by non-essential 'tracking' integrations.
Bottom line
Should you use Wix?
Fine for small businesses doing DIY. Professional marketers should pick Webflow, Framer, or WordPress.