About Folk
Folk is a CRM and sales platform that agencies, investors and solo founders rely on day-to-day. LinkedIn + email syncing is seamless. On top of that, beautiful, modern UI. The two features you'll use most are Smart groups and LinkedIn Chrome extension. There's a free plan to explore first, with paid tiers from $24/user/mo. Perfect for agencies, VCs and solo founders managing relationships. The reason it keeps winning reviews: flexible groups and views.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Folk — read both sides before committing.
Use it if…
- Agencies managing client + prospect networks
- VCs and investors tracking relationships
- Solo founders doing their own outbound
Skip it if…
- Enterprise sales teams
- High-velocity inside sales
- Marketing automation teams
Pros and cons
Pros
- LinkedIn + email syncing is seamless
- Beautiful, modern UI
- Flexible groups and views
- Hits the core CRM & sales workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Not for complex sales processes
- Smaller product than HubSpot
- Fewer integrations
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Folk.
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01
Smart groups
Dynamic contact lists based on attributes
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02
LinkedIn Chrome extension
Add contacts from LinkedIn in one click
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03
Email sequences
Lightweight outreach cadences
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04
Core workspace
The main editor or dashboard where day-to-day CRM & sales work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Standard
$24/user /mo
- 5K contacts
- Core features
Premium
$39/user /mo
- 25K contacts
- Email sequences
- Automations
Frequently asked questions
What people usually want to know before signing up for Folk.
Does Folk do email marketing?
Light sequences only. Pair with Mailchimp for broadcasts.
Can I import LinkedIn contacts?
Yes — Chrome extension pulls contacts from LinkedIn to Folk.
Does it integrate with my inbox and calendar?
Gmail and Outlook integrations are standard — expect 2-way sync of emails and calendar events, plus a sidebar panel for logging activity inline.
Can I migrate from HubSpot or Salesforce without losing history?
Contacts, companies and deals migrate cleanly. Custom objects, playbooks and automations need to be rebuilt — budget 2–4 weeks for a mid-sized org.
How does per-seat pricing scale as the team grows?
Expect a step-up around 10 and 25 seats. Negotiate annual pricing after month three — most vendors offer 15–20% off the list.
Bottom line
Should you use Folk?
Perfect for agencies, VCs and solo founders managing relationships. Sales teams should look at Pipedrive or HubSpot.