Best for
Larger marketing teams managing multiple brands or regions
Pricing
From $99/mo
About Hootsuite
Hootsuite is a social media management platform aimed at mid-market to enterprise. Enterprise-grade workflow and approval chains. On top of that, social listening with keyword and hashtag monitoring. The things you'll actually touch most days are Composer and Streams. It's quick to pick up, with pricing from $99/mo. For mid-market brands and agencies, Hootsuite is a safe pick with the broadest workflow features in social. Reviewers keep pointing to the same thing: unified inbox across all accounts.
Pros and cons
Pros
- Multi-brand and team roles built in
- Strong listening module
- Comprehensive analytics and reports
- Major-network coverage is complete
Cons
- Pricing jumped significantly in recent years
- Interface can feel cluttered
- Starter plan limits features aggressively
Bottom line
Should you use Hootsuite?
Pick Hootsuite only if you need multi-team controls or listening. Smaller teams get more value from Buffer or SocialBee.