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SharpSpring

Affordable Marketo alternative for agencies (now Constant Contact Lead Gen+CRM).

4.4/5 From $449/mo Marketing Automation
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Best for Agencies, mid-market B2B
Pricing From $449/mo
Setup time Under 60 min
Learning curve Moderate
Support Email, live chat, onboarding specialist
Company Constant Contact
Launched 2012

About SharpSpring

SharpSpring is a Marketing Automation tool built for agencies and mid-market B2B. Two things keep it on shortlists: white-label friendly for agencies, plus CRM + automation in one tool. Day-to-day you'll live in Marketing automation and CRM, with the rest of the suite plugging into those two. No free tier — paid plans start from $449/mo. A reasonable agency-focused automation tool with white-label features. The reason it keeps winning reviews: cheaper than Marketo.

Available on

Web appAPI

Integrates with

SalesforceZapierGoogle AdsFacebook Lead AdsZoom

Who it's for

A quick filter before you spend time on SharpSpring — read both sides before committing.

Use it if…

  • Agencies managing client marketing automation
  • Mid-market B2B wanting Marketo features cheaper
  • Teams needing white-label

Skip it if…

  • SMBs (overkill)
  • Enterprise with Salesforce (Marketo wins)
  • Pure email marketing

Pros and cons

Pros

  • White-label friendly for agencies
  • CRM + automation in one tool
  • Cheaper than Marketo
  • Hits the core marketing automation workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Rebranded under Constant Contact — some uncertainty
  • UI shows its age
  • Agencies locked into long contracts
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for SharpSpring.

  1. 01

    Marketing automation

    Visual workflow builder

  2. 02

    CRM

    Contact + opportunity tracking

  3. 03

    Dynamic content

    Personalized emails and landing pages

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day marketing automation work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

No free plan — here's what you get at each paid tier.

Core

$449 /mo

  • 1K contacts
  • Full marketing suite
  • CRM

Frequently asked questions

What people usually want to know before signing up for SharpSpring.

Is SharpSpring still SharpSpring?

Rebranded as Constant Contact Lead Gen+CRM but core product is similar.

Can I white-label SharpSpring?

Yes — fully brandable interface for agency clients.

Do I need a CRM to use this?

A standalone CRM isn't required — most marketing automation tools include a lightweight contact layer. For B2B sales, pair with HubSpot CRM or Salesforce.

How long is a realistic implementation?

Two to six weeks to replace a legacy ESP + partial CRM. Shorter if you're migrating like-for-like, longer if you're bolting on scoring and attribution.

Can I run both marketing and transactional email from here?

Marketing yes, transactional usually no — route transactional through a dedicated provider so your deliverability stays clean.

Bottom line

Should you use SharpSpring?

A reasonable agency-focused automation tool with white-label features. HubSpot's agency program is a serious competitor.

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