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Convert.com

A/B testing with the strongest privacy and GDPR story.

4.5/5 From $99/mo · free plan A/B Testing & CRO
Visit website → Try free
Best for Privacy-conscious, EU teams
Pricing From $99/mo
Setup time Under 30 min
Learning curve Moderate
Support Email, chat, CRO consultants on enterprise
Company Convert.com
Launched 2012

About Convert.com

Convert.com is the A/B Testing & CRO tool most privacy-conscious and EU teams end up on once a free tool stops being enough. It wins on two counts: strongest privacy posture in category; and Transparent Bayesian stats. The things you'll actually touch most days are A/B + multivariate testing and Personalization. There's a free plan to explore first, with paid tiers from $99/mo. The right CRO pick for privacy-first and EU-focused teams.

Available on

Web appAPI

Integrates with

Google AnalyticsMixpanelShopifyWordPressSegmentZapier

Who it's for

A quick filter before you spend time on Convert.com — read both sides before committing.

Use it if…

  • EU teams needing GDPR compliance
  • Privacy-focused brands
  • Mid-market CRO teams

Skip it if…

  • Enterprise mature experimentation (Optimizely wins)
  • Teams needing session replay too
  • Teams wanting all-in-one

Pros and cons

Pros

  • Strongest privacy posture in category
  • Transparent Bayesian stats
  • No-script option for cookie-free testing
  • Hits the core a/b testing & cro workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Pure A/B testing (no heatmaps/replay)
  • Smaller user community
  • UI feels functional, not sleek
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for Convert.com.

  1. 01

    A/B + multivariate testing

    Visual + code editor

  2. 02

    Personalization

    Rule-based segment targeting

  3. 03

    Bayesian statistics

    Transparent, well-documented

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day a/b testing & cro work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Starter

$99 /mo

  • 100K visitors
  • Unlimited tests

Growth

$299 /mo

  • 500K visitors
  • Advanced features
  • Dedicated success

Frequently asked questions

What people usually want to know before signing up for Convert.com.

Is Convert really cookie-free?

Optional cookie-free mode available for EU GDPR compliance.

Does Convert handle multivariate tests?

Yes, with full-factorial statistical analysis.

Does the editor cause page flicker or hurt Core Web Vitals?

Modern async-rendering engines keep flicker under 100ms. Older synchronous snippets can add 300ms+ to LCP — test before you ship.

How much traffic do I need to run a test?

Roughly 1,000 conversions per variant per week for a 10% MDE at 95% confidence. Below that, tests take longer than the lifetime of the feature.

Is server-side testing worth the extra work?

For logged-in features and pricing changes, yes — it's the only way to test without exposing your experiment architecture to the client.

Bottom line

Should you use Convert.com?

The right CRO pick for privacy-first and EU-focused teams. For most others, VWO is better value.

Visit website → Try free