About AB Tasty
AB Tasty is an A/B Testing & CRO tool shaped around the needs of mid-market to enterprise. Strong EU brand with EU data residency. On top of that, combined web + mobile + flags. The two features you'll use most are A/B testing and Personalization. Pricing is quote-based; expect a hands-on onboarding call before you can price it. A reasonable mid-market experimentation platform, especially for EU-based teams. One thing it genuinely does best — visual editor is well-polished.
Available on
Integrates with
Who it's for
A quick filter before you spend time on AB Tasty — read both sides before committing.
Use it if…
- Mid-market experimentation teams
- EU brands wanting EU vendor
- Companies combining web + mobile tests
Skip it if…
- SMBs (opaque pricing)
- Teams happy with VWO's all-in-one
- Pure session replay needs
Pros and cons
Pros
- Strong EU brand with EU data residency
- Combined web + mobile + flags
- Visual editor is well-polished
- Hits the core a/b testing & cro workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Opaque pricing
- Smaller US market presence
- Less community content vs. Optimizely
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for AB Tasty.
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01
A/B testing
Visual + code editor for web and mobile
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02
Personalization
AI-powered segment experiences
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03
Feature flags
Server-side flag management
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04
Core workspace
The main editor or dashboard where day-to-day a/b testing & cro work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Essentials
Contact sales
- A/B testing
- Starts ~$20K/yr
Platform
Contact sales
- Personalization + flags
Frequently asked questions
What people usually want to know before signing up for AB Tasty.
Is AB Tasty EU-only?
No, global customers — but strongest in Europe.
Does AB Tasty include feature flags?
Yes, on Platform plan.
Does the editor cause page flicker or hurt Core Web Vitals?
Modern async-rendering engines keep flicker under 100ms. Older synchronous snippets can add 300ms+ to LCP — test before you ship.
How much traffic do I need to run a test?
Roughly 1,000 conversions per variant per week for a 10% MDE at 95% confidence. Below that, tests take longer than the lifetime of the feature.
Is server-side testing worth the extra work?
For logged-in features and pricing changes, yes — it's the only way to test without exposing your experiment architecture to the client.
Bottom line
Should you use AB Tasty?
A reasonable mid-market experimentation platform, especially for EU-based teams. US teams should also test VWO.