About Serpstat
Serpstat is an SEO platform that EU markets and mid-market SEO rely on day-to-day. The strengths show up in two places — best keyword coverage for EU markets, and API included even on cheap plans. The things you'll actually touch most days are Keyword research and Site audit. There's a free plan to explore first, with paid tiers from $59/mo. A solid budget SEMrush alternative, especially for Europe-focused teams.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Serpstat — read both sides before committing.
Use it if…
- SEOs targeting EU markets
- Mid-market agencies
- Teams needing API scale cheaply
Skip it if…
- US-only teams (SEMrush covers more data)
- Pure link builders
- Teams needing white-glove support
Pros and cons
Pros
- Best keyword coverage for EU markets
- API included even on cheap plans
- Clean clustering + text analytics
- Hits the core SEO workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- US keyword volumes are less accurate than SEMrush
- Backlink crawl is lighter
- Reporting UX feels dated
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Serpstat.
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01
Keyword research
7B+ keyword database with strong EU coverage
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02
Site audit
Technical SEO audit with 100+ checks
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03
Backlink analysis
1T+ link index with historical data
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04
Core workspace
The main editor or dashboard where day-to-day SEO work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Individual
$59 /mo
- 4K queries/day
- 15K crawled URLs
- API included
Team
$119 /mo
- 7K queries/day
- 100K URLs
- 5 users
- API
Frequently asked questions
What people usually want to know before signing up for Serpstat.
Is Serpstat good for US SEO?
Usable, but data is lighter than SEMrush/Ahrefs. For US-only, stick with the big two.
Does Serpstat have local SEO features?
Yes — local rank tracking is included on all paid plans.
Does it work for international and non-English SEO?
Yes — most SEO suites now cover 100+ countries and 20+ languages, though data depth tapers off outside the English-speaking + major EU markets.
Can I share dashboards with clients without buying them a seat?
Yes. Scheduled PDF exports, white-label reports and read-only share links are standard on the mid-tier plan or higher.
How often is the backlink and keyword data refreshed?
Backlinks typically refresh every 15 minutes to 24 hours; keyword volumes update monthly from clickstream + search-engine signals.
Bottom line
Should you use Serpstat?
A solid budget SEMrush alternative, especially for Europe-focused teams. US SEOs should pick SEMrush or Ahrefs first.