About Clearbit
Clearbit is a Lead Gen & Outbound tool most teams land on when they outgrow the free alternatives. It wins on two counts: website visitor reveal is best-in-class; and deep company + contact enrichment. Most of the work happens inside Reveal and Enrichment; the rest of the feature list exists to support them. Pricing is quote-based; expect a hands-on onboarding call before you can price it. The best B2B enrichment + reveal tool, especially for HubSpot shops.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Clearbit — read both sides before committing.
Use it if…
- B2B SaaS marketing + sales teams
- Teams running ABM programs
- Companies on HubSpot wanting native enrichment
Skip it if…
- SMBs on tight budgets
- Pure DTC/B2C teams
- Teams without a CRM in place
Pros and cons
Pros
- Website visitor reveal is best-in-class
- Deep company + contact enrichment
- Native HubSpot integration since the acquisition
- Hits the core lead gen & outbound workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Pricing opaque — expect $12K+/yr
- Contact data less deep than ZoomInfo/Apollo
- HubSpot integration prioritized over Salesforce
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Clearbit.
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01
Reveal
Identify companies visiting your site anonymously
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02
Enrichment
Enrich CRM contacts and accounts with 100+ attributes
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03
Prospector
B2B contact search by role, industry, tech stack
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04
Core workspace
The main editor or dashboard where day-to-day lead gen & outbound work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Clearbit for HubSpot
Starts $12K /yr
- Reveal + enrichment inside HubSpot
Enterprise
Contact sales
- Volume pricing
- API access
Frequently asked questions
What people usually want to know before signing up for Clearbit.
Did HubSpot buy Clearbit?
Yes, in 2023. Pricing shifted toward HubSpot customers.
Can I use Clearbit without HubSpot?
Yes, but the deepest discounts and integrations are HubSpot-first now.
Is cold email still legal in 2026?
In the US and UK yes, with an opt-out link and physical address. In the EU, legitimate interest justifies B2B contact, but documentation matters.
How many emails per inbox per day is safe?
40–60 is the current ceiling for a warmed Google Workspace inbox. More than 100/day is a deliverability trap, not a growth lever.
Will this get my main domain blacklisted?
Only if you ignore warm-up and reply monitoring. Use a secondary domain pointed to your main site to keep risk off the primary.
Bottom line
Should you use Clearbit?
The best B2B enrichment + reveal tool, especially for HubSpot shops. Non-HubSpot teams should compare pricing carefully.