About Loom
Loom is a Video & Podcast tool most teams land on when they outgrow the free alternatives. The strengths show up in two places — fastest async video workflow, and Loom AI generates titles + summaries. The core workflow runs on Screen recording and Loom AI, with the rest of the suite plugging into those two. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. The default async video tool for remote teams.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Loom — read both sides before committing.
Use it if…
- Remote and distributed teams
- Async-first engineering + product teams
- Sales teams sending video follow-ups
Skip it if…
- Teams on Zoom-first culture
- Pure team-chat preferences
- Users needing deep video editing
Pros and cons
Pros
- Fastest async video workflow
- Loom AI generates titles + summaries
- Shared libraries for team knowledge
- Hits the core video & podcast workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Owned by Atlassian — product direction uncertain
- Free tier capped at 25 videos
- Loom AI behind higher plans
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Loom.
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01
Screen recording
One-click screen + webcam capture
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02
Loom AI
Auto title, summary, chapters from video
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03
Transcripts
Searchable transcripts of every video
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04
Core workspace
The main editor or dashboard where day-to-day video & podcast work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Starter
$0
- 25 videos
- 5-min max per video
Business
$12.50/user /mo
- Unlimited videos
- Custom branding
Enterprise
Contact sales
- SSO
- Advanced security
Frequently asked questions
What people usually want to know before signing up for Loom.
Did Atlassian ruin Loom?
Not yet — product remains stable. Watch for pricing changes.
Is the free plan enough?
For light personal use, yes. Teams need Business.
Does it replace Premiere or Final Cut?
For talking-head and podcast content, usually yes. For narrative or VFX-heavy work, no — pros still live in Premiere, Final Cut or DaVinci.
How accurate is the transcription?
95%+ on clean audio in English. Multi-speaker, accented or noisy audio drops to 80–90% — budget edit time.
Who owns the output?
You own the output. Stock media, music beds and AI-generated voices usually come with a commercial license baked into your plan.
Bottom line
Should you use Loom?
The default async video tool for remote teams. For sales-first video, Vidyard.