About G2
G2 is a Reviews & Reputation tool that B2B SaaS vendors + buyers rely on day-to-day. It wins on two counts: grid reports move enterprise purchase decisions; and intent data for marketing. Most of the work happens inside Reviews and Grid reports; the rest of the feature list exists to support them. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. The default B2B SaaS review platform.
Available on
Integrates with
Who it's for
A quick filter before you spend time on G2 — read both sides before committing.
Use it if…
- B2B SaaS vendors wanting to be found
- Enterprise buyers researching software
- RevOps teams using buyer intent data
Skip it if…
- Consumer brands (Trustpilot wins)
- Local businesses
- Non-software products
Pros and cons
Pros
- Grid reports move enterprise purchase decisions
- Intent data for marketing
- Deep buyer research platform
- Hits the core reviews & reputation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Paid tier required for intent + attribution ($30K+/yr)
- Review-collection quality varies
- SMB vendors can get lost
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for G2.
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01
Reviews
Buyer-submitted software reviews
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02
Grid reports
Quadrant reports by category
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03
Buyer intent
Signals when researchers view your profile
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04
Core workspace
The main editor or dashboard where day-to-day reviews & reputation work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- Basic vendor profile
Pro
Contact sales
- Starts ~$30K/yr
- intent data + reporting
Enterprise
Contact sales
- Advanced features + integrations
Frequently asked questions
What people usually want to know before signing up for G2.
Is G2 free for vendors?
Basic profile yes; intent + attribution require paid tier.
Do Grid reports really matter?
Yes — enterprise buyers often require Leader status.
Can I pay for reviews or filter negative ones?
No — Google and Yelp policies prohibit paid reviews and 'review gating'. The penalty is permanent delisting.
How do I handle a bad review?
Reply publicly, acknowledge, offer to resolve offline. Never argue — future customers read your response more than the review.
Does responding to reviews help local SEO?
Yes — Google explicitly ranks businesses that respond. Response rate is a documented local-ranking factor.
Bottom line
Should you use G2?
The default B2B SaaS review platform. For consumer brands, Trustpilot; for Gartner-adjacent, Capterra.