About Capterra
Capterra is a Reviews & Reputation tool that B2B SaaS + mid-market software rely on day-to-day. Part of Gartner Digital Markets (trusted brand). On top of that, pay-per-lead model aligns with ROI. The product centres on Reviews and Category pages — everything else is scaffolding around those. It's quick to pick up, with a free plan to start and paid tiers at Pay-per-lead. A reasonable B2B SaaS lead gen channel.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Capterra — read both sides before committing.
Use it if…
- B2B SaaS vendors wanting leads
- Mid-market software companies
- Teams willing to pay per lead
Skip it if…
- Consumer brands (Trustpilot wins)
- SMB SaaS on tight budgets
- Teams wanting intent data (G2 wins)
Pros and cons
Pros
- Part of Gartner Digital Markets (trusted brand)
- Pay-per-lead model aligns with ROI
- Sibling to Software Advice + GetApp
- Hits the core reviews & reputation workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Lead costs can add up fast
- Smaller reach than G2
- Lead quality varies
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Capterra.
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01
Reviews
Buyer-submitted software reviews
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02
Category pages
Comparison tables
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03
Lead gen
Pay per shortlisted lead
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04
Core workspace
The main editor or dashboard where day-to-day reviews & reputation work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free profile
$0
- Basic listing
Paid leads
Pay per lead
- $5-50+ per lead depending on category
Frequently asked questions
What people usually want to know before signing up for Capterra.
How does Capterra's lead model work?
You bid per category; pay per shortlisted lead you receive.
Are Capterra and G2 overlapping?
Yes — most B2B SaaS vendors should be on both.
Can I pay for reviews or filter negative ones?
No — Google and Yelp policies prohibit paid reviews and 'review gating'. The penalty is permanent delisting.
How do I handle a bad review?
Reply publicly, acknowledge, offer to resolve offline. Never argue — future customers read your response more than the review.
Does responding to reviews help local SEO?
Yes — Google explicitly ranks businesses that respond. Response rate is a documented local-ranking factor.
Bottom line
Should you use Capterra?
A reasonable B2B SaaS lead gen channel. Pair with G2 for broader coverage.