About Publer
Publer is the social media management platform most SMBs and creators on budget end up on once a free tool stops being enough. Two things keep it on shortlists: cheapest paid tier starts at $12/mo, plus AI post generation included. The things you'll actually touch most days are Scheduling and AI post generator. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. A great budget alternative to Buffer.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Publer — read both sides before committing.
Use it if…
- SMBs on tight budgets
- Creators managing 5+ social accounts
- Teams wanting more platform support (Mastodon, Threads)
Skip it if…
- Enterprise with complex needs
- Teams needing deep listening
- Agencies with strict approval workflows
Pros and cons
Pros
- Cheapest paid tier starts at $12/mo
- AI post generation included
- Supports Mastodon, Threads, Google Business
- Hits the core social media workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- UI less polished than Buffer
- Approval workflows basic
- Reporting is thinner
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Publer.
-
01
Scheduling
Multi-channel including Mastodon + Threads
-
02
AI post generator
GPT-based content ideas
-
03
Visual calendar
Grid + list views
-
04
Core workspace
The main editor or dashboard where day-to-day social media work happens
-
05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
-
06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- 3 social accounts
- 10 scheduled posts
Professional
$12/user /mo
- Unlimited accounts
- AI
- Workspace features
Frequently asked questions
What people usually want to know before signing up for Publer.
Does Publer support Threads?
Yes — among first schedulers to add it in 2024.
Is the free plan useful?
For small creators with 3 accounts and 10 scheduled posts, yes.
Does it support TikTok, Threads and Bluesky?
The big three (TikTok, Threads, Bluesky) are now standard on major schedulers. Expect posting support first and analytics support 6 months later.
How does it handle Instagram Reels and Stories?
Reels post directly through the Instagram Graph API. Stories need manual push notifications on some plans — check the fine print.
Can agencies manage multiple client workspaces?
Yes — agency tiers include workspace separation, branded reports and client-specific permissions.
Bottom line
Should you use Publer?
A great budget alternative to Buffer. UX-first teams should still default to Buffer.