Best for
Marketers producing social posts, slide decks and lead magnets at speed
Pricing
Free · Pro from $12.99/mo
Setup time
Instant
Learning curve
Easy
Support
Chat (Pro), docs
Company
Canva Pty Ltd
Launched
2013
About Canva
Canva is the design platform most non-designers and SMB marketers end up on once a free tool stops being enough. Two things keep it on shortlists: easiest learning curve for non-designers, plus 500K+ templates for every use case. Day-to-day you'll live in Drag-and-drop editor and Magic Design, with the rest of the suite plugging into those two. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. The default design tool for non-designers and SMB marketing.
Available on
WebiOSAndroidDesktop
Pros and cons
Pros
- Enormous template library covers almost every format
- Shared brand kits keep team output consistent
- Magic Resize for cross-format publishing
- Built-in stock photos, video and audio
Cons
- Advanced typography still trails Figma / Illustrator
- File ownership and portability are weaker than desktop apps
- Some 'free' templates become paid-only at export
Bottom line
Should you use Canva?
Buy it for the team. Even design-heavy orgs save hours by letting marketers ship routine assets in Canva while designers focus on brand and campaign work.