About Factors.ai
Factors.ai is an Attribution tool most teams land on when they outgrow the free alternatives. Combines attribution + account intelligence. On top of that, free tier for website visitor identification. The product centres on Multi-touch attribution and Account identification — everything else is scaffolding around those. Pricing is quote-based; expect a hands-on onboarding call before you can price it. A rising B2B attribution + account intelligence platform. Its sharpest edge: LinkedIn Ads attribution is particularly strong.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Factors.ai — read both sides before committing.
Use it if…
- B2B SaaS with ABM programs
- Teams running LinkedIn Ads at scale
- RevOps teams wanting account-level insights
Skip it if…
- Pure B2C teams
- SMBs with simple attribution needs
- Teams without a CRM
Pros and cons
Pros
- Combines attribution + account intelligence
- Free tier for website visitor identification
- LinkedIn Ads attribution is particularly strong
- Hits the core attribution workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Younger product than Dreamdata
- Opaque pricing at higher tiers
- Account identification data less deep than 6sense
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Factors.ai.
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01
Multi-touch attribution
Full-funnel ad to pipeline tracking
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02
Account identification
Reveal companies visiting your site
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03
LinkedIn attribution
Deep LinkedIn Ads ROAS tracking
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04
Core workspace
The main editor or dashboard where day-to-day attribution work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- 200 identified accounts/mo
- Core attribution
Growth
Contact sales
- Starts ~$1K/mo
- Full attribution + reveal
Frequently asked questions
What people usually want to know before signing up for Factors.ai.
Does Factors replace 6sense?
Not for full intent data — but for attribution + reveal, Factors is cheaper.
Can I use the free plan long-term?
Yes, if 200 identified accounts/mo is enough.
How does it handle iOS 14+ and cookieless tracking?
Server-side forwards and a first-party cookie keep match rates in the 70–90% range even with ATT and cookieless browsers.
Does it replace Google Analytics?
No — it complements it. GA4 answers 'what happened on my site'; attribution tools answer 'which channel drove it'.
Can finance use it to validate ad spend?
Yes, with a caveat: lock the attribution model and timing with finance up front so there are no month-end surprises.
Bottom line
Should you use Factors.ai?
A rising B2B attribution + account intelligence platform. Great for mid-market ABM teams. Enterprise still favors 6sense.