About Front
Front is a customer support platform most teams land on when they outgrow the free alternatives. On the strengths side, beautiful shared-inbox UX; on the depth side, internal comments + assignments on messages. Day-to-day you'll live in Shared inbox and Rules + automation, with the rest of the suite plugging into those two. No free tier — paid plans start from $19/user/mo. A great hybrid shared-inbox for cross-functional teams.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Front — read both sides before committing.
Use it if…
- SMB ops + support teams
- Logistics + travel + professional services
- Teams wanting Gmail-feel collaboration
Skip it if…
- Pure SaaS support (Intercom wins)
- Enterprise with complex SLAs (Zendesk wins)
- Startups with 1-2 support agents
Pros and cons
Pros
- Beautiful shared-inbox UX
- Internal comments + assignments on messages
- Deep CRM-feel without being a help desk
- Hits the core customer support workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Per-user pricing adds up
- Not for pure ticket-based support
- Fewer integrations than Zendesk
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Front.
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01
Shared inbox
Collaborate on email, SMS, chat, social
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02
Rules + automation
Routing + canned replies + SLAs
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03
CRM-feel
Customer timelines across channels
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04
Core workspace
The main editor or dashboard where day-to-day customer support work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Starter
$19/user /mo
- 2 inbox integrations
- Mobile apps
Growth
$59/user /mo
- 25 inboxes
- Analytics
- Advanced automation
Scale
$99/user /mo
- 100 inboxes
- Advanced reporting
Frequently asked questions
What people usually want to know before signing up for Front.
Front vs. Help Scout?
Front for cross-channel ops; Help Scout for pure support.
Can Front replace a CRM?
For light account management, yes. Full CRM, no.
Does the AI chatbot actually deflect tickets or just route them?
A well-tuned bot deflects 40–70% of tier-1 tickets after 60 days. The gap is content quality, not model quality.
How does per-seat pricing scale?
The first 5 agents are cheap, the 25th is 2x on average. Negotiate a flat enterprise fee once you cross 20 seats.
Can agents work across channels in one inbox?
Yes — unified inbox is now table stakes. The depth of context passed between email and chat is where tools differentiate.
Bottom line
Should you use Front?
A great hybrid shared-inbox for cross-functional teams. Pure support should pick Help Scout or Zendesk.