About Upfluence
Upfluence is an influencer marketing platform built for mid-market DTC + brands. The strengths show up in two places — combines discovery + management + payments, and chrome extension for in-browser creator research. The things you'll actually touch most days are Creator search and Campaign management. Pricing is quote-based; expect a hands-on onboarding call before you can price it. A solid mid-market influencer platform. The reason it keeps winning reviews: shopify + WooCommerce native integrations.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Upfluence — read both sides before committing.
Use it if…
- Mid-market DTC + e-commerce brands
- Agencies serving multiple DTC clients
- Teams wanting discovery + management combined
Skip it if…
- Small brands with 1-5 creator collabs/yr
- Pure B2B teams
- Shopify-only brands wanting Shopify-native tools
Pros and cons
Pros
- Combines discovery + management + payments
- Chrome extension for in-browser creator research
- Shopify + WooCommerce native integrations
- Hits the core influencer marketing workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Opaque pricing — expect $18K+/yr
- UI less polished than GRIN
- Attribution less deep than specialists
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Upfluence.
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01
Creator search
7M+ influencers across IG, TikTok, YouTube
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02
Campaign management
Briefs, contracts, deliverables
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03
Affiliate tracking
Unique codes + links per creator
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04
Core workspace
The main editor or dashboard where day-to-day influencer marketing work happens
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05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
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06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
No free plan — here's what you get at each paid tier.
Growth
Contact sales
- Starts around $18K/yr
Frequently asked questions
What people usually want to know before signing up for Upfluence.
Upfluence vs. GRIN?
Upfluence is mid-market with discovery; GRIN is DTC-scale with deeper attribution.
Does Upfluence handle affiliate programs?
Yes — unique codes + landing pages per creator.
Nano, micro, mid or macro — which converts?
Nano (1k–10k) and micro (10k–100k) consistently beat macro and celebrity for conversion rate. Pay accordingly.
Do I need exclusivity?
For a flagship launch, yes — 30–60 days. For always-on content, exclusivity hurts creator ROI and your budget.
How do I measure true incremental lift?
Hold-out tests, discount codes, matched-market analysis. Last-click gets wildly misreported for this channel.
Bottom line
Should you use Upfluence?
A solid mid-market influencer platform. DTC at scale should pick GRIN; discovery-first teams, Modash.