MakeSuccessOnline.

Lemlist

Cold email with personalized images and video for higher reply rates.

4.5/5 From $59/user/mo · free plan Lead Gen & Outbound
Visit website → Try free
Best for Agencies, personalization-focused teams
Pricing From $59/user/mo
Setup time Under 30 min
Learning curve Moderate
Support Email, chat, deliverability specialists
Company Lemlist
Launched 2018

About Lemlist

Lemlist is a Lead Gen & Outbound tool most teams land on when they outgrow the free alternatives. Personalized images + video dramatically improve replies. On top of that, multi-step email + LinkedIn + calls campaigns. The product centres on Image personalization and Multi-channel sequences — everything else is scaffolding around those. There's a free plan to explore first, with paid tiers from $59/user/mo. A premium pick for personalized outreach. The reason it keeps winning reviews: clean, modern UI.

Available on

Web appChrome extensionAPI

Integrates with

GmailOutlookHubSpotPipedriveZapierLinkedIn

Who it's for

A quick filter before you spend time on Lemlist — read both sides before committing.

Use it if…

  • Agencies offering outreach as a service
  • Teams testing hyper-personalization
  • SMB sales teams

Skip it if…

  • High-volume cold email (Instantly wins)
  • Pure phone-based sales
  • Budget-conscious teams (expensive per seat)

Pros and cons

Pros

  • Personalized images + video dramatically improve replies
  • Multi-step email + LinkedIn + calls campaigns
  • Clean, modern UI
  • Hits the core lead gen & outbound workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Pricing per seat adds up fast
  • Limited volume on cheaper plans
  • Learning curve on dynamic personalization
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for Lemlist.

  1. 01

    Image personalization

    Embed custom images with recipient-specific text

  2. 02

    Multi-channel sequences

    Email + LinkedIn + manual tasks

  3. 03

    Lempod

    Engagement pod for LinkedIn amplification (controversial)

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day lead gen & outbound work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Email Starter

$59/user /mo

  • 100 reach-outs/day
  • Email sequences

Multichannel Expert

$99/user /mo

  • LinkedIn + calls
  • Personalization at scale

Frequently asked questions

What people usually want to know before signing up for Lemlist.

Do personalized images really work?

Yes — teams report 2–3× reply rate lifts on well-targeted campaigns.

Can I use Lemlist with LinkedIn?

Yes, as a step in multi-channel sequences.

Is cold email still legal in 2026?

In the US and UK yes, with an opt-out link and physical address. In the EU, legitimate interest justifies B2B contact, but documentation matters.

How many emails per inbox per day is safe?

40–60 is the current ceiling for a warmed Google Workspace inbox. More than 100/day is a deliverability trap, not a growth lever.

Will this get my main domain blacklisted?

Only if you ignore warm-up and reply monitoring. Use a secondary domain pointed to your main site to keep risk off the primary.

Bottom line

Should you use Lemlist?

A premium pick for personalized outreach. If you need pure volume, Instantly is cheaper per message.

Visit website → Try free