Best for
Teams that want simple, cookieless analytics and a readable dashboard
Pricing
From $9/mo
About Plausible Analytics
Plausible is an analytics platform that privacy-conscious and EU teams rely on day-to-day. It wins on two counts: no cookies; and fast, lightweight script (1KB). Day-to-day you'll live in Simple dashboard and Goals + funnels, with the rest of the suite plugging into those two. There's a free plan to explore first, with paid tiers from $9/mo. The right pick for privacy-first teams and bloggers. The reason it keeps winning reviews: open-source + self-hostable.
Pros and cons
Pros
- Dashboard anyone on the team can read
- No cookie banner needed in most jurisdictions
- < 1KB script keeps pages fast
- Self-hosted option is production-ready
Cons
- Not a full BI tool — intentionally limited
- No e-commerce enhanced reporting out of the box
- No app analytics
Bottom line
Should you use Plausible Analytics?
A refreshing swap for GA on content sites and SaaS marketing pages. Keep GA alongside it only if you depend on it for ads attribution.