Planable
Visual collaboration tool for social media approvals — agency-friendly.
About Planable
Planable is a social media management platform shaped around the needs of agencies with client approval workflows. The strengths show up in two places — visual feed preview is unique, and comment-based collaboration is slick. The product centres on Visual feed preview and Comment collaboration — everything else is scaffolding around those. There's a genuinely free plan to start, with paid upgrades for teams that outgrow it. The best client-approval tool for agencies.
Available on
Integrates with
Who it's for
A quick filter before you spend time on Planable — read both sides before committing.
Use it if…
- Agencies with client approval workflows
- Marketing teams with internal reviewers
- Creators collaborating with managers
Skip it if…
- Solo creators (overkill)
- Enterprise with deep reporting needs
- Teams happy with Buffer
Pros and cons
Pros
- Visual feed preview is unique
- Comment-based collaboration is slick
- Client approval UX is best-in-class
- Hits the core social media workflow without forcing a hunt for second tools
- Pricing lands in the right band for its target buyer
Cons
- Not a full social suite — focus on collaboration
- Analytics are basic
- Pricing per workspace adds up
- Not the cheapest option in the category — the free alternatives cover basics
- Advanced features sit behind higher-tier plans most small teams won't need
Features
The capabilities you actually get when you sign up for Planable.
-
01
Visual feed preview
See posts in Instagram grid style
-
02
Comment collaboration
Review and approve inline
-
03
Approval workflow
Multi-step client sign-off
-
04
Core workspace
The main editor or dashboard where day-to-day social media work happens
-
05
Integrations hub
Connects to the tools your stack already uses so data doesn't live in silos
-
06
Reporting and dashboards
Built-in reports and exportable dashboards for stakeholder reviews
Pricing
A free plan to start, then paid tiers for the full set of features.
Free
$0
- 50 posts total
- All features
Basic
$11/user /mo
- 60 posts/mo
- Unlimited workspaces
Pro
$22/user /mo
- 150 posts/mo
- Advanced approval
Frequently asked questions
What people usually want to know before signing up for Planable.
Does Planable publish directly?
Yes — approved posts publish automatically to connected accounts.
Is the free plan enough to test?
Yes — 50 posts is enough to try the workflow.
Does it support TikTok, Threads and Bluesky?
The big three (TikTok, Threads, Bluesky) are now standard on major schedulers. Expect posting support first and analytics support 6 months later.
How does it handle Instagram Reels and Stories?
Reels post directly through the Instagram Graph API. Stories need manual push notifications on some plans — check the fine print.
Can agencies manage multiple client workspaces?
Yes — agency tiers include workspace separation, branded reports and client-specific permissions.
Bottom line
Should you use Planable?
The best client-approval tool for agencies. Pair with Buffer or standalone depending on scheduling needs.