Best for
Creators and small teams scheduling across Twitter, LinkedIn, Instagram and TikTok
Pricing
Free · paid from $6/channel/mo
Setup time
Under 15 min
Learning curve
Easy
Support
Email, chat (paid), docs
Company
Buffer, Inc.
Launched
2010
Available on
WebiOSAndroid
At a glance
Buffer is the classic social-first scheduling tool — clean queues per channel, drag-and-drop reordering, lightweight analytics. Favored by solopreneurs and small marketing teams who find Hootsuite overbearing.
- Best forCreators and small teams scheduling across Twitter, LinkedIn, Instagram and TikTok
- SetupUnder 15 min
- Learning curveEasy
- Free planYes
Overview
Buffer is the classic social-first scheduling tool — clean queues per channel, drag-and-drop reordering, lightweight analytics. Favored by solopreneurs and small marketing teams who find Hootsuite overbearing.
Pros & cons
What actually works day-to-day, and the trade-offs you'll feel after week one.
What works
- Interface stays out of your way
- Per-channel pricing scales fairly for solos
- Start-page product doubles as a link-in-bio
- Reliable publishing to major networks
What doesn't
- Analytics are shallower than Sprout Social
- Limited enterprise collaboration features
- IG Reels publishing is still restricted
Bottom line
Should you use Buffer?
If social scheduling is your job, pick Sprout Social or Hootsuite. If social scheduling is one of twelve things on your plate, Buffer stays the fastest way to get posts out the door.