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Supermetrics

Pipes marketing data from 100+ sources into Looker Studio, Sheets, Excel.

4.5/5 From $29/mo · free plan Analytics
Visit website → Try free
Best for Agencies, data-forward marketers
Pricing From $29/mo
Setup time Under 20 min
Learning curve Moderate
Support Email, docs, community
Company Supermetrics
Launched 2013

About Supermetrics

Supermetrics is an analytics platform built for agencies and data-forward marketers. It wins on two counts: largest connector library in the category; and Looker Studio + Sheets integration is seamless. Where you'll spend your time: Data connectors and Scheduled refresh. There's a free plan to explore first, with paid tiers from $29/mo. The marketing-data pipeline standard. Reviewers keep pointing to the same thing: BigQuery / Snowflake pipeline for scale. In practice, pipes marketing data from 100+ sources into Looker Studio, Sheets, Excel.

Available on

Web appGoogle Sheets add-onExcelLooker Studio connector

Integrates with

Google AnalyticsFacebook AdsGoogle AdsLinkedIn AdsHubSpotSalesforce

Who it's for

A quick filter before you spend time on Supermetrics — read both sides before committing.

Use it if…

  • Agencies building client dashboards in Looker Studio
  • Analysts pulling marketing data into Sheets
  • Teams building custom data warehouses

Skip it if…

  • Non-technical marketers wanting pre-built dashboards (Databox wins)
  • Pure product analytics
  • Teams only using Google tools

Pros and cons

Pros

  • Largest connector library in the category
  • Looker Studio + Sheets integration is seamless
  • BigQuery / Snowflake pipeline for scale
  • Hits the core analytics workflow without forcing a hunt for second tools
  • Pricing lands in the right band for its target buyer

Cons

  • Pricing scales per data source + user
  • Learning curve for custom queries
  • Non-technical users struggle with scheduling
  • Not the cheapest option in the category — the free alternatives cover basics
  • Advanced features sit behind higher-tier plans most small teams won't need

Features

The capabilities you actually get when you sign up for Supermetrics.

  1. 01

    Data connectors

    100+ marketing data sources

  2. 02

    Scheduled refresh

    Auto-refresh Sheets or Studio dashboards

  3. 03

    BigQuery sync

    Enterprise data pipeline

  4. 04

    Core workspace

    The main editor or dashboard where day-to-day analytics work happens

  5. 05

    Integrations hub

    Connects to the tools your stack already uses so data doesn't live in silos

  6. 06

    Reporting and dashboards

    Built-in reports and exportable dashboards for stakeholder reviews

Pricing

A free plan to start, then paid tiers for the full set of features.

Essential

$29 /mo

  • 1 data source
  • 1 user
  • Core features

Core

$199 /mo

  • 20 data sources
  • Unlimited users
  • Scheduled refresh

Enterprise

Contact sales

  • Unlimited
  • BigQuery
  • API access

Frequently asked questions

What people usually want to know before signing up for Supermetrics.

Does Supermetrics work with Looker Studio?

Yes — it's the most popular connector add-on for Looker Studio.

What's the cheapest way to use Supermetrics?

Essential at $29/mo with one data source. Many agencies run multiple $29 accounts.

Does it replace Google Analytics 4?

For product and funnel analysis, usually yes. For organic-traffic reporting, keep GA4 running in parallel.

Is the tracking GDPR-friendly out of the box?

The platform supports consent mode and EU hosting on paid plans — your implementation still has to pass IP, user ID and consent string through correctly.

Will it slow down my site?

Modern analytics SDKs are async and under 50KB — no measurable Core Web Vitals impact if installed through Google Tag Manager.

Bottom line

Should you use Supermetrics?

The marketing-data pipeline standard. Pair with Looker Studio (free) or Google Sheets for most teams.

Visit website → Try free